Microsoft Entra vs Okta: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 446 AI responses that name bothReviewed by

How we measure

When AI names both, it lists first slightly more often. It recommends and warns against both about as often.

Head to head

Listed first when AI names both

Microsoft EntraMicrosoft Entra: 45%OktaOkta: 55% (Okta leads)

Recommended when named

Microsoft EntraMicrosoft Entra: 65%
OktaOkta: 67%

Warned against · lower is better

Microsoft EntraMicrosoft Entra: 0%
OktaOkta: 1%

Where each brand stands out

Okta

  • ChatGPTAug 8, 2026Okta1 of 3

    … If you mean workforce SSO for a company, my single best overall choice is Okta Workforce Identity. My ranking Provider · Best for · My take Okta · Best overall / heterogeneous environments · ⭐ Best default choice Microsoft Entra ID · Microsoft 365 / Windows-heavy companies · Best value if you're already in Microsoft Google Cloud Identity · Google Workspace organizations · Excellent if Google is your core ecosystem OneLogin · Mid-market IAM · Good alternative to Okta JumpCloud · SMBs + mixed device environments · Strong, especially for smaller IT teams Why Okta?

Topic by topic

Microsoft Entra named more3About even3Okta named more22

Who AI mentions first

Microsoft Entra listed firstOkta listed first
  1. JunMicrosoft Entra listed first: 44%Okta listed first: 56%
  2. JulMicrosoft Entra listed first: 47%Okta listed first: 53%
  3. AugMicrosoft Entra listed first: 40%Okta listed first: 60%
  4. SepMicrosoft Entra listed first: 53%Okta listed first: 47%
  • ChatGPTMicrosoft Entra listed first: 49%Okta listed first: 51%
  • Google AI ModeMicrosoft Entra listed first: 38%Okta listed first: 62%

How would your brand compare?

See how your brand compares in AI answers.