Guru vs Glean: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends more often.

Listed first when AI names both

GuruGuru: 38%GleanGlean: 62% (Glean leads)

Recommended when named

GuruGuru: 85%
GleanGlean: 91% (Glean leads)

Topic by topic

Mentioned in, as a share of each topic’s answers

is ahead for automated knowledge management and internal wiki software. is ahead for internal knowledge Q&A and search.

Guru named more5Glean named more1

Guru named more

Glean named more

Only Guru is ranked in11

Only Glean is ranked in12

What people ask AI about Guru and Glean

Guru listed firstGlean listed first
  1. Our wiki is a disaster. What's an AI-powered knowledge management tool that can automatically organize, tag, and detect duplicate or outdated information?Guru almost always first
  2. What should I use for a company-wide internal wiki/knowledge base that has powerful search?Glean often first
  3. We want to create a single source for all enterprise knowledge. What is the best enterprise knowledge management system?Glean often first
  4. What is the best tool for creating a company-wide internal wiki or knowledge base that has powerful search capabilities?Glean usually first
  5. We want to replace tribal knowledge with a maintained company memory that agents can use safely. What vendors are strongest?Glean almost always first
  6. Which brand turns internal docs into a Q&A assistant with citations effectively?Glean almost always first
  7. We need a discovery engine for internal sales knowledge, customer objections, and battlecards. What tools work best?Glean often first
  8. What is the best tool for creating and managing a company-wide internal wiki or knowledge base with powerful search?Leans Guru

Who AI mentions first

Guru listed firstGlean listed first

The lead changes hands from month to month.

  1. JunGuru listed first: 56%Glean listed first: 44%
  2. JulGuru listed first: 37%Glean listed first: 63%
  3. AugGuru listed first: 29%Glean listed first: 71%
  4. SepGuru listed first: 27%Glean listed first: 73%
  5. Oct, so farGuru listed first: 51%Glean listed first: 49%

ChatGPT Search leans toward , while Google AI Mode leans slightly toward .

  • ChatGPT SearchGuru listed first: 30%Glean listed first: 70%
  • Google AI ModeGuru listed first: 60%Glean listed first: 40%

Sources cited in the comparisons

Guru favouredNeither favouredGlean favoured

Also named alongside Guru and Glean

  1. Notion53%
  2. Atlassian Confluence AI21%
  3. Atlassian19%
  4. Slite18%
  5. Microsoft 365 Copilot18%
  6. Slack16%
  7. Document36015%
  8. Coveo15%
  9. Microsoft14%
  10. Microsoft SharePoint13%
  11. Notion AI13%
  12. Slab12%

Guru vs Glean: common questions

Do ChatGPT and Google AI Mode recommend Guru or Glean?
ChatGPT Search leans toward Glean, while Google AI Mode leans slightly toward Guru.
What are the alternatives to Guru and Glean?
AI most often names Notion, Atlassian Confluence AI, Atlassian and Slite in the same answers.

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