Which one AI picks, and when.
Data as of Aug 18, 2026 · Based on 10 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where Census leads by 19 points.
| Measure |  Census |  RudderStack |
|---|---|---|
| Parse Score | 84 |
| 77 |
| Strength (widest gap) | 82 | 63 |
|---|
| Reach | 63 | 66 |
|---|
| Authority | 51 | 61 |
|---|
