How does Parse measure this comparison?

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between Mar 30, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Fresha
vs Square Appointments

Freshavs Square Appointments

Fresha vs Square Appointments, according to AI

Which one AI picks, and when.

Data as of Aug 6, 2026 · Based on 7 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Square Appointments leads by 7 points.

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What AI Says About Fresha vs Square Appointments | Parse

Brands
Fresha
vs Square Appointments

Freshavs Square Appointments

Fresha vs Square Appointments, according to AI

Which one AI picks, and when.

Data as of Aug 6, 2026 · Based on 7 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Square Appointments leads by 7 points.

Fresha and Square Appointments compared on the Parse Score and its three pillars
Measure	Fresha	Square Appointments
Parse Score	77

Fresha and Square Appointments compared on the Parse Score and its three pillars
Measure	Fresha	Square Appointments
Parse Score	77

Strength	73	69

Reach (widest gap)	59	66

Authority	54	53

What AI says about Fresha

Booking and Scheduling Software Platforms · #4

What AI says about Square Appointments

Booking and Scheduling Software Platforms · #1

Compare your brand against Fresha or Square Appointments. Free check, no account.

What buyers actually ask

We need a booking system for our service-based business (like a salon or gym). What's a good, simple solution?
What is the best all-in-one booking and payment app for beauty professionals?
What is the best booking and client management software for an independent esthetician?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between Mar 30, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

We need a booking system for our service-based business (like a salon or gym). What's a good, simple solution?
What is the best all-in-one booking and payment app for beauty professionals?
What is the best booking and client management software for an independent esthetician?

FreshavsGlossGenius
FreshavsVagaro
GlossGeniusvsSquare Appointments
Square AppointmentsvsVagaro
BooksyvsFresha
BooksyvsSquare Appointments

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between Mar 30, 2026 and Aug 6, 2026. It is a reading of what AI says, not a review by Parse.