Coupa vs ServiceNow: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends both about as often.

Listed first when AI names both

CoupaCoupa: 33%ServiceNowServiceNow: 68% (ServiceNow leads)

Recommended when named

CoupaCoupa: 65%
ServiceNowServiceNow: 69%

Topic by topic

Mentioned in, as a share of each topic’s answers

Coupa named more6Within 2 points2ServiceNow named more2

Who AI mentions first

Coupa listed firstServiceNow listed first
  1. JulCoupa listed first: 24%ServiceNow listed first: 76%
  2. AugCoupa listed first: 20%ServiceNow listed first: 80%
  • ChatGPT SearchCoupa listed first: 30%ServiceNow listed first: 70%

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