Brandfolder vs Frontify: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first slightly more often. It recommends and warns against both about as often.

Listed first when AI names both

BrandfolderBrandfolder: 60% (Brandfolder leads)FrontifyFrontify: 40%

Recommended when named

BrandfolderBrandfolder: 89%
FrontifyFrontify: 91%

Warned against · lower is better

BrandfolderBrandfolder: 1%
FrontifyFrontify: 0%

Pick Brandfolder for

  • Organizing marketing materials Almost always
  • Centralized DAM storage Usually
  • DAM software Almost always

Pick Frontify for

  • Keeping marketing on-brand Usually

Topic by topic

Mentioned in, as a share of each topic’s answers

is ahead in affordable digital asset management and DAM library integration for graphic design software. is ahead in enterprise digital asset management and brand consistency tools.

Brandfolder named more2Frontify named more2

Brandfolder named more

Frontify named more

Only Brandfolder is ranked in7

Only Frontify is ranked in2

What people ask AI about Brandfolder and Frontify

Brandfolder listed firstFrontify listed first
  1. What software helps keep our marketing on-brand?Frontify usually first
  2. What is the best digital asset management (DAM) system for a Brand Manager to organize and share marketing materials?Brandfolder almost always first
  3. What's the best creative asset management solution?Leans Brandfolder
  4. What should I use for a centralized "digital asset management" (DAM) system to store all our logos, photos, and videos?Brandfolder usually first
  5. What is the best digital asset management (DAM) software?Brandfolder almost always first

Who AI mentions first

Brandfolder listed firstFrontify listed first

The lead changes hands from month to month.

  1. JunBrandfolder listed first: 56%Frontify listed first: 44%
  2. JulBrandfolder listed first: 72%Frontify listed first: 28%
  3. AugBrandfolder listed first: 60%Frontify listed first: 40%
  4. SepBrandfolder listed first: 52%Frontify listed first: 48%

ChatGPT Search lists first slightly more often; Google AI Mode lists first more often than not.

  • ChatGPT SearchBrandfolder listed first: 58%Frontify listed first: 42%
  • Google AI ModeBrandfolder listed first: 63%Frontify listed first: 37%

Sources cited in the comparisons

Brandfolder favouredNeither favouredFrontify favoured

Also named alongside Brandfolder and Frontify

and appear in most of these answers, with also appearing in about half.

  1. Bynder99%
  2. Canto86%
  3. Adobe Experience Manager Assets42%
  4. Cloudinary29%
  5. MediaValet26%
  6. Marq25%
  7. Acquia DAM22%
  8. Canva22%
  9. Air20%
  10. Aprimo18%
  11. Adobe9%
  12. Adobe Express8%

Brandfolder vs Frontify: common questions

Do ChatGPT and Google AI Mode recommend Brandfolder or Frontify?
ChatGPT Search lists Brandfolder first slightly more often; Google AI Mode lists Brandfolder first more often than not.
What are the alternatives to Brandfolder and Frontify?
Bynder and Canto appear in most of these answers, with Adobe Experience Manager Assets also appearing in about half.
When is Brandfolder the better pick?
AI usually lists Brandfolder first for: Organizing marketing materials; Centralized DAM storage; DAM software.
When is Frontify the better pick?
AI usually lists Frontify first for: Keeping marketing on-brand.

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