How does Parse measure this comparison?

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between May 29, 2026 and Aug 21, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Booking Holdings
vs Kayak

Booking Holdingsvs Kayak

Booking Holdings vs Kayak, according to AI

Which one AI picks, and when.

Data as of Aug 21, 2026 · Based on 7 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on strength, where Kayak leads by 76 points.

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What AI Says About Booking Holdings vs Kayak | Parse

Brands
Booking Holdings
vs Kayak

Booking Holdingsvs Kayak

Booking Holdings vs Kayak, according to AI

Which one AI picks, and when.

Data as of Aug 21, 2026 · Based on 7 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on strength, where Kayak leads by 76 points.

Booking Holdings and Kayak compared on the Parse Score and its three pillars
Measure	Booking Holdings	Kayak
Parse Score	35

Booking Holdings and Kayak compared on the Parse Score and its three pillars
Measure	Booking Holdings	Kayak
Parse Score	35

Strength (widest gap)	0	76

Reach	18	73

Authority	21	64

What AI says about Booking Holdings

Corporate Travel & Expense Management · #87

What AI says about Kayak

Flight Search and Booking Services · #3

Compare your brand against Booking Holdings or Kayak. Free check, no account.

What buyers actually ask

Need to rent a car. What's the best app?
I am looking for a hotel booking site that shows the total price upfront and does not hide resort fees.
What's the best way to get a good deal on a rental car?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between May 29, 2026 and Aug 21, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

Need to rent a car. What's the best app?
I am looking for a hotel booking site that shows the total price upfront and does not hide resort fees.
What's the best way to get a good deal on a rental car?

Booking HoldingsvsResy
Booking HoldingsvsGoogle Flights
Booking HoldingsvsExpedia
Booking HoldingsvsOpenTable
Booking HoldingsvsHotelTonight
Booking HoldingsvsHotwire

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 7 claims collected between May 29, 2026 and Aug 21, 2026. It is a reading of what AI says, not a review by Parse.