Which one AI picks, and when.
Data as of Aug 13, 2026 · Based on 9 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where HubSpot leads by 48 points.
| Measure |  BNTouch |  HubSpot |
|---|---|---|
| Parse Score | 71 |
| 96 |
| Strength | 68 | 69 |
|---|
| Reach | 50 | 93 |
|---|
| Authority (widest gap) | 47 | 95 |
|---|
