Online bachelor's degree in marketing

Online bachelor's degrees in marketing

There are quite a few online bachelor's degree programs in marketing available in the U.S. They range from traditional Bachelor of Science (BS) or Bachelor of Business Administration (BBA) in Marketing degrees to broader business degrees with a marketing concentration.

When comparing schools, I’d look at five things: total tuition, accreditation, whether the program is fully online, transfer-credit policies, and whether the curriculum covers digital marketing, analytics, and consumer behavior.

15 online bachelor's programs in marketing to explore

These are real programs listed by their universities, not just general online business degrees. I've included options across public universities, private universities, and online-focused schools.

Tuition figures are published rates found during research and may change. Per-credit rates alone do not reflect your final cost.

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1. Arizona State University (ASU Online)

BS in Marketing · 120 credits

Covers consumer behavior, advertising, marketing strategy, and analytics. A good option to consider for a well-established university with an online program.

Program website ·asuonline.asu.edu

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2. Louisiana State University Shreveport

BS in Marketing · 120 credits

Fully online, with a traditional marketing curriculum and an international business concentration. Published tuition: $306 per credit.

Program website ·online.lsu.edu

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3. Colorado State University Global

BS in Marketing · 120 credits

Designed for online learners, with asynchronous eight-week courses, monthly starts, and transfer credit up to 90 credits. Published tuition: $385 per credit.

Program website ·csuglobal.edu+7

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4. University of Massachusetts Dartmouth

BS in Marketing · 120 credits

Fully online, with coursework in social media, consumer behavior, e-commerce, marketing research, and statistics. Transfer students may bring up to 90 credits.

Program website ·www.umassd.edu

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5. University of Southern Mississippi

BSBA in Marketing · 120 credits

Fully online, with an emphasis on consumer behavior, professional sales, marketing research, and client-based projects. Published tuition: $433.59 per credit.

Program website ·online.usm.edu

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6. University of New Hampshire

BS in Marketing · 120 credits

Online degree through its College of Professional Studies, with digital storytelling, branding, global marketing, and social media. Transfer credit up to 90 credits may be possible.

Program website ·www.unh.edu

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7. Franklin University

BS in Marketing · 124 credits

Fully online, with six-week courses and a focus on digital advertising, marketing strategy, analytics, and consumer behavior. Transfer credit can cover up to 76% of the program.

Program website ·www.franklin.edu

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8. University of Maryland Global Campus (UMGC)

BS in Marketing · 120 credits

Online courses, traditional and digital marketing, and transfer credit up to 90 credits. Published tuition varies by residency, with a separate military rate.

Program website ·www.umgc.edu

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9. Purdue University Global

BS in Marketing · 180 quarter credits

Fully online, with courses in marketing analytics, AI applications, social media, digital marketing platforms, and brand management. Published tuition: $371 per quarter credit.

Program website ·www.purdueglobal.edu

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10. West Virginia University

BSBA in Marketing · 120 credits

Asynchronous online format with business fundamentals, marketing strategy, consumer research, and data-driven campaigns.

Program website ·online.wvu.edu

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11. Regent University

BS in Marketing · 120+ credits

Available online or on campus, covering advertising, promotions, consumer behavior, market research, and social media, with a Christian worldview.

Program website ·www.regent.edu

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12. University of Wisconsin–Parkside

BS in Marketing · 120 credits

Online coursework in market research, promotions, buyer behavior, and digital marketing. Published tuition: $473 per credit, with up to 90 transfer credits.

Program website ·online.uwp.edu

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13. University of Louisiana at Lafayette

BSBA in Marketing

Fully online, with sales, promotion, consumer behavior, and market research in an AACSB-accredited business college.

Program website ·online.louisiana.edu

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14. Northern Kentucky University

BSBA in Marketing

Online business administration degree with marketing specialization, including digital promotions, research, communication, and business strategy.

Program website ·onlinedegrees.nku.edu

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15. Florida Gulf Coast University

BS in Marketing · online transfer pathway

A newer online option announced for fall 2026, structured for transfer students with an associate of arts degree. Confirm current admissions availability and eligibility.

Program website ·www.fgcu.edu

More programs worth considering

• LSU Online — Digital Marketing concentration: A more specialized option if you want to focus on online campaigns, marketing analytics, and social media. View program.online.lsu.edu
• University of Maryland Global Campus: Particularly worth examining if you have existing college credits or want a flexible, year-round online format.www.umgc.edu

Which programs should you shortlist?

Here is how I'd narrow down the options based on common priorities.

These are starting points rather than a definitive ranking. Your actual cost and time to graduation can change significantly depending on transfer credits, residency, financial aid, and course availability.

Let’s narrow it down to the best fit

I can compare programs more meaningfully if I know your main priority.

1. What's your total tuition budget?

Under $15,000

$15,000–$20,000

$20,000–$35,000

Flexible / looking for the best value

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2. Do you have college credits already?

No, starting from scratch

Yes, some college credits

I have an associate degree

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3. What kind of marketing interests you most?

General marketing / business

Digital marketing / social media

Branding / advertising / creative work

Marketing analytics / market research

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4. What format do you need?

100% online, no campus visits

Flexible online classes, some live sessions okay

Fastest possible completion

[Find my best-fit programs]

You can also explore the cheapest online marketing degrees or online marketing degrees that accept the most transfer credits.

There are many universities where you can earn a bachelor’s degree in marketing entirely online, without needing to attend classes on campus. Since you're in the U.S., I've included nationwide online programs as well as options from Texas universities.

Here are some good schools to compare, including options for affordability, flexibility, digital marketing, and transferring college credits.

1. Online marketing bachelor's degrees to consider

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1. Arizona State University (ASU Online)

Bachelor of Science in Marketing

A well-rounded program covering consumer behavior, advertising, market analysis, and marketing strategy. The degree requires 120 credit hours, with classes structured in 7.5-week sessions.

Best for: A traditional university experience delivered online.

Program details and admissions

asuonline.asu.eduwww.umgc.educsuglobal.eduonline.uwp.edu

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2. Western Governors University (WGU)

Bachelor of Science in Marketing

A competency-based program where you progress by demonstrating mastery of the material. You can study on your own schedule and potentially finish faster if you move quickly.

Best for: Flexible scheduling and self-paced progress.

Program details and admissions

www.wgu.edu

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3. LSU Shreveport (LSU Online)

Bachelor of Science in Marketing

A 120-credit-hour program covering advertising, sales, pricing, product research, and other core marketing subjects. It is offered fully online and has an AACSB-accredited College of Business.

Best for: A comprehensive marketing degree with business-school accreditation.

Program details and tuition

online.lsu.edu

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4. University of Maryland Global Campus (UMGC)

Bachelor of Science in Marketing

Offers all courses online, with up to 90 transfer credits accepted toward the 120-credit degree. It covers traditional and digital marketing and is designed with working adults in mind.

Best for: Students who have previous college credits or need flexibility.

Program details and tuition

www.umgc.edu

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5. Colorado State University Global

Bachelor of Science in Marketing

Offers 100% online, asynchronous eight-week courses, with up to 90 transfer credits and multiple start dates throughout the year.

Best for: Working adults who want a flexible, transfer-friendly program.

Program details and tuition

csuglobal.edu

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6. Maryville University

Online Bachelor of Science in Marketing

Combines core marketing principles with digital marketing, social media, analytics, consumer behavior, and business strategy. No campus visits are required.

Best for: Students interested in digital and content marketing.

Program details and admissions

online.maryville.edu

2. More online marketing programs in Texas and beyond

These are additional options worth considering, particularly if you want a public university or a program with a specific specialization.

Tuition rates and transfer policies can change, so confirm them with each university before applying.

3. Which school should you choose?

My initial recommendations would be:

• For a Texas public university: Texas State University.
• For self-paced learning: Western Governors University.
• For a traditional university's online degree: Arizona State University.
• For transferring previous college credits: UMGC or CSU Global.
• For digital marketing: Maryville University or Texas State University.

Before committing, compare the total cost to graduate, institutional accreditation, any business-program accreditation, transfer-credit evaluation, and whether classes are asynchronous or require live attendance.

4. Let me narrow the list down for you

I can help you find the best fit based on your budget and circumstances.

1. What is your total tuition budget?

Under $10,000

$10,000–$15,000

$15,000–$30,000

Flexible / financial aid available

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2. What is your current education level?

High school diploma or GED only

Some college credits

Associate degree

Already have a bachelor's degree

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3. What type of online classes do you prefer?

Fully flexible, study anytime

Structured classes with weekly deadlines

Fastest possible completion

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4. What area of marketing interests you most?

General marketing / business

Digital marketing and social media

Advertising, branding, and creative work

Marketing analytics and research

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5. Where would you prefer the university to be based?

Texas

Anywhere in the U.S., as long as it's online

[Find my best options]