Protein Powders and Fitness Supplements | Parse

Protein Powders and Fitness Supplements in AI answers

Data as of Oct 18, 2026Based on 689 AI responsesReviewed by Dimitry Apollonsky

AI summary

Transparent Labs holds a narrow lead over Optimum Nutrition, with recommendations centering on clean-ingredient whey isolate and pre-workout formulas. For plant-based powders that avoid a chalky texture, Truvani is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	Transparent Labs 32% grass-fed whey isolate with clean ingredients and pre-workout supplements	grass-fed whey isolate with clean ingredients and pre-workout supplements	32%
2	Optimum Nutrition 30% broad fitness goals, weight gain shakes, and creatine powders	broad fitness goals, weight gain shakes, and creatine powders	30%
3	Isopure 23% zero-taste unflavored powders and low-carb whey for weight loss	zero-taste unflavored powders and low-carb whey for weight loss	23%
4	OWYN 17% smooth plant-based shakes free of dairy and grit	smooth plant-based shakes free of dairy and grit	17%
5	NAKED Nutrition 16% minimal-ingredient unflavored powders for smoothies and oatmeal	minimal-ingredient unflavored powders for smoothies and oatmeal	16%
6	Orgain 16% affordable organic plant protein and ready-to-drink meal replacement shakes	affordable organic plant protein and ready-to-drink meal replacement shakes	16%
7	Dymatize ISO100Dymatize product line 14% fast-absorbing hydrolyzed whey isolate for lactose sensitivity and smooth mixing	fast-absorbing hydrolyzed whey isolate for lactose sensitivity and smooth mixing	14%
8	Dymatize 12% hydrolyzed protein options designed for easy digestion and fast mixing	hydrolyzed protein options designed for easy digestion and fast mixing	12%
9	Premier Protein 11% widely available ready-to-drink shakes with multiple flavor options	widely available ready-to-drink shakes with multiple flavor options	11%
10	Fairlife Core PowerThe Coca-Cola Company product line 11% high-protein dairy shakes praised for milkshake-like taste	high-protein dairy shakes praised for milkshake-like taste	11%
11	Nutricost 10%		10%
12	MyProtein 9%		9%
13	Huel 8%		8%
14	Thorne 7%		7%
15	Huel Ready to DrinkHuel product line 7%		7%
16	Ka'Chava 7%		7%
17	Legion Athletics 7%		7%
18	Live Momentous 6%		6%
19	Truvani 6%		6%
20	Soylent 6%		6%
21	SEEQ Supply 5%		5%
22	PEScience 5%		5%
23	NOW Foods 4%		4%
24	NutraBio 4%		4%
25	Ghost Lifestyle 4%		4%
26	FairlifeOwned by The Coca-Cola Company 4%		4%
27	Muscle Milk 3%		3%
28	SunWarrior 3%		3%
29	Ritual 3%		3%
30	Klean Athlete 3%		3%
31	KOS 3%		3%
32	Garden of Life 3%		3%
33	Ascent Protein 3%		3%
34	Aloha 3%		3%
35	Vital Proteins 3%		3%
36	Koia 3%		3%
37	Evlution Nutrition 2%		2%
38	NSF Certified for SportNSF International product line 2%		2%
39	Informed ChoiceInformed Sport product line 2%		2%
40	Ensure 2%		2%
41	BulkSupplements 2%		2%
42	NOW Sports 2%		2%
43	Quest Nutrition 2%		2%
44	NSF International 2%		2%
45	Gorilla Mind 2%		2%
46	GNC 2%		2%
47	Vital Proteins Collagen PeptidesVital Proteins product line 2%		2%
48	Fairlife ShopThe Coca-Cola Company product line 2%		2%
49	RAW Nutrition 2%		2%
50	Sam's ClubOwned by Walmart 2%		2%
51	Sprout Living 2%		2%
52	Oikos 2%		2%
53	Ora Organic 2%		2%
54	ICONIC Protein 1%		1%
55	1st Phorm 1%		1%
56	Nuzest 1%		1%
57	Vega 1%		1%
58	Slate Milk 1%		1%
59	Member's Mark 1%		1%
60	Complement 1%		1%
61	Informed Sport 1%		1%
62	Oath Nutrition 1%		1%
63	BoostOwned by Nestlé 1%		1%
64	Cellucor 1%		1%
65	Jocko Fuel 1%		1%
66	Unjury 1%		1%
67	Amazon 1%		1%
68	Sports Research 1%		1%
69	Nurri 1%		1%
70	Orgain Simple 1%		1%
71	ProMix Nutrition 1%		1%
72	Pure Protein 1%		1%
73	Alani Nu 1%		1%
74	Creapure 1%		1%
75	USP–NF 1%		1%
76	Costco 1%		1%
77	Kaged 1%		1%
78	Seeq 1%		1%
79	Atkins 1%		1%
80	JYM Supplement Science 1%		1%
81	Rule One Proteins 1%		1%
82	Mutant 1%		1%
83	AGN Roots 1%		1%
84	ALLMAX Nutrition 1%		1%
85	Swolverine 1%		1%
86	MuscleTech 1%		1%
87	HLTH 1%		1%
88	PlantFusion 1%		1%
89	Gainful 1%		1%
90	Juice Plus+<1%		<1%
91	Ripple Foods <1%		<1%
92	Kirkland SignatureCostco product line <1%		<1%
93	Form Nutrition <1%		<1%
94	1Up Nutrition <1%		<1%
95	It's Just!<1%		<1%
96	NorCal Organic <1%		<1%
97	Form Pureblend Protein <1%		<1%
98	Walmart <1%		<1%
99	Lean Body <1%		<1%
100	RYSE Supplements <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Transparent Labs, 24% on ChatGPT Search and 40% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Transparent Labs	24%	40%
Optimum Nutrition	25%	33%
Isopure	24%	22%
OWYN	18%	17%
NAKED Nutrition	17%	15%
Orgain	18%	14%
Dymatize ISO100	15%	12%
Dymatize	16%	8%
Premier Protein	12%	11%
Fairlife Core Power	12%	10%

Protein Powders and Fitness Supplements in AI answers

Most-mentioned brands

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Recommendations by AI engine

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