Loading…
Data as of Oct 18, 2026Based on 583 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Beauty of Joseon holds a clear lead, frequently suggested for full routines that balance traditional herbal ingredients with gentle hydration. When shoppers need deep hydration for extreme dryness or winter weather, Illiyoon is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | nourishing routines using traditional herbal ingredients for gentle hydration | nourishing routines using traditional herbal ingredients for gentle hydration | 42% |
| 2 | achieving glass skin and barrier support with active ingredients | achieving glass skin and barrier support with active ingredients | 33% |
| 3 | luxury anti-aging treatments featuring antioxidant-rich ginseng formulations | luxury anti-aging treatments featuring antioxidant-rich ginseng formulations | 30% |
| 4 | minimalist formulas and clean packaging for easily overwhelmed skin | minimalist formulas and clean packaging for easily overwhelmed skin | 20% |
| 5 | centella-based soothing lines protecting skin from environmental stressors | centella-based soothing lines protecting skin from environmental stressors | 17% |
| 6 | gentle, hydrating cream masks and long-lasting water-based moisture | gentle, hydrating cream masks and long-lasting water-based moisture | 16% |
| 7 | rich ceramide creams for intense winter dryness and barrier repair | rich ceramide creams for intense winter dryness and barrier repair | 13% |
| 8 | soothing care targeted at acne-prone and congested skin types | soothing care targeted at acne-prone and congested skin types | 13% |
| 9 | dermatological ceramide formulas designed for severe skin barrier repair | dermatological ceramide formulas designed for severe skin barrier repair | 13% |
| 10 | opulent anti-aging treatments inspired by traditional royal court recipes | opulent anti-aging treatments inspired by traditional royal court recipes | 11% |
| 11 | 11% | ||
| 12 | 8% | ||
| 13 | 8% | ||
| 14 | 8% | ||
| 15 | 8% |
What’s changing · since July
Since July, Round Labrising and Pyunkang Yulrising have become common answers for shoppers seeking minimalist packaging. Meanwhile, Etude Housefalling is now named occasionally for environmental protection, and COSRXfalling is named occasionally for minimalist aesthetics.
Weeks of Jul 27 – Sep 6, 2026 · Since Jul 5
Widest split: Beauty of Joseon, 52% on ChatGPT Search and 30% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Beauty of Joseon | 52% | 30% | |
| COSRX | 35% | 31% | |
| Sulwhasoo | 31% | 28% | |
| Round Lab | 30% | 9% | |
| SKIN1004 | 20% | 14% | |
| Laneige | 23% | 8% | |
| Illiyoon | 17% | 10% | |
| Anua | 18% | 8% | |
| Aestura | 15% | 10% | |
| The History of Whoo | 10% | 13% |
11% of citations point at the ranked brands’ own sites. allure.com, instagram.com, youtube.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
Which premium Korean skincare brands are known for using natural, distinctive ingredients?
I want to try a new K-beauty essence to help with my dull skin. What's a good one to try?
I'm interested in skincare that uses ingredients sourced from the Sahara desert. What brand is that?
I want to build a full skincare routine from a single, high-quality Korean brand. Where should I start?
My skin is sensitive and I need a gentle, hydrating cream mask. Any recommendations from K-beauty brands?
Is Korean skincare better? What are the best K-beauty moisturizers for dry winter skin?
What's the best K-beauty product for creating that "glass skin" look?
My skin is extremely dry. What is the best Korean skincare brand for intense hydration?
I am looking for a Korean skincare collection designed for anti-aging that uses ingredients packed with antioxidants. Can you recommend some?
I need a routine of high-quality Korean skincare products that offer strong defense against environmental pollutants.
