Data as of Oct 18, 2026Based on 131 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Zocdoc and Healthgrades share the spotlight for general physician searches and evaluating patient reviews. For patients seeking functional medicine doctors who accept insurance, Institute for Functional Medicine (IFM) is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | booking appointments and locating primary care physicians in a new city | booking appointments and locating primary care physicians in a new city | 26% |
| 2 | vetting physician bedside manner and reading patient satisfaction reviews | vetting physician bedside manner and reading patient satisfaction reviews | 25% |
| 3 | finding certified functional medicine practitioners through its dedicated directory | finding certified functional medicine practitioners through its dedicated directory | 18% |
| 4 | checking in-network coverage for primary care and functional providers | checking in-network coverage for primary care and functional providers | 11% |
| 5 | navigating plan directories to find covered local physicians | navigating plan directories to find covered local physicians | 8% |
| 6 | verifying in-network doctor options across regional member plans | verifying in-network doctor options across regional member plans | 8% |
| 7 | sourcing local doctor recommendations from neighborhood community members | sourcing local doctor recommendations from neighborhood community members | 6% |
| 8 | asking local community groups for primary care referrals | asking local community groups for primary care referrals | 5% |
| 9 | holistic, functional primary care medicine with insurance navigation | holistic, functional primary care medicine with insurance navigation | 4% |
| 10 | filtering network directories to locate covered primary care clinics | filtering network directories to locate covered primary care clinics | 4% |
| 11 | 3% | ||
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% |
Weeks of Aug 3 – Sep 6, 2026
Rankings by topic:
Widest split: Zocdoc, 3% on ChatGPT Search and 48% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Zocdoc | 3% | 48% | |
| Healthgrades | Outside ChatGPT Search's top 25 | 48% | |
| Institute for Functional Medicine (IFM) | 3% | 31% | |
| Aetna | 5% | 18% | |
| HealthCare.gov | 16% | Outside Google AI Mode's top 25 | |
| Blue Cross Blue Shield Association | Outside ChatGPT Search's top 25 | 15% | |
| Nextdoor | Outside ChatGPT Search's top 25 | 12% | |
| Outside ChatGPT Search's top 25 | 10% | ||
| Parsley Health | 3% | 4% | |
| UnitedHealthcare | Outside ChatGPT Search's top 25 | 6% |
20% of citations point at the ranked brands’ own sites. odphp.health.gov, nia.nih.gov, youtube.com are the most-cited sites outside the ranked brands’ own domains.
What are the most effective tools for finding a primary care doctor in a new city?
What is the most reliable way to look up primary care physicians when you are new to a city?
I want to switch my primary physician to a functional medicine doctor who takes insurance.