Podcast and video mention tracking

Data as of Oct 17, 2026A topic in Brand Intelligence and Reputation Platforms.Reviewed by Dimitry Apollonsky

Podcast and video mention tracking in Brand Intelligence and Reputation Platforms | Parse

Feature	Podscan	Podchaser	Meltwater
Podcast transcript search	Yes	Top 5,000+ shows	Confirm coverage in demo
Brand mention alerts	Yes	Yes	Yes
Sentiment analysis	Yes	Additional insights with Pro	Yes
Competitor analysis	Yes	Keyword tracking	Yes
Broader social listening	Podcast-focused	Podcast-focused	Yes
Pricing approach	Free for verified brands; paid plans	Free and Pro options	Custom enterprise pricing

Brand24 is the top traditional social listening tool that natively integrates podcast monitoring alongside social media, news, and web data, while Podscan stands out as the best dedicated specialist platform for deep, full-transcript podcast audio intelligence.[](https://podscan.fm/)[[2](https://brand24.com/)](https://brand24.com/)[[3](https://youscan.io/blog/podcast-monitoring-tool)](https://youscan.io/blog/podcast-monitoring-tool/)[[4](https://podscan.fm/brand-monitoring)](https://podscan.fm/brand-monitoring)

Traditional all-in-one social suites often treat audio as an afterthought, but choosing the right platform depends on whether you need general social listening with podcast data bundled in, or deep, dedicated audio transcript searches.

Top Tools for Tracking Podcast Mentions

Tool	Core Strength	Primary Focus	Best For
Brand24	Broad social listening	Social media, web, news, and podcasts	Teams wanting general social intelligence with podcast mentions in one dashboard
Podscan	Deep audio intelligence

Key Platform Breakdown

Brand24: Collects podcast-related discussions and mentions alongside a massive index of social media and web sources. It provides sentiment analysis, mention volume tracking, and automated AI reports, making it ideal if you want podcast insights without buying a separate dedicated audio tool.[](https://youscan.io/blog/podcast-monitoring-tool/)[[2](https://brand24.com/)](https://brand24.com/)
Podscan: Monitors millions of podcasts and episodes using full-text transcript indexing. It delivers rapid alerts (often under 10 minutes from an episode's release) via email or webhooks, tracks sponsorships, and analyzes brand safety context directly from spoken audio.[](https://podscan.fm/brand-monitoring)[[2](https://.com/)]()

If you'd like, let me know:

Is your primary goal PR/reputation monitoring or competitor/sponsor tracking?
Do you prefer an all-in-one social media suite or a dedicated audio search engine?

I can help you narrow down the right choice and budget tier.

Sources cited in this answer5

Yes. If your goal is earned-media monitoring—“tell me whenever someone mentions my brand in a podcast”—there are several good options.

Services worth evaluating

podchaser.com — Probably the most straightforward fit. Its monitoring tools let you track brands, products, people, and competitors, with transcript-based alerts and email notifications. Podchaser says its Pro product searches millions of podcast episodes and provides mention context.
podscan.fm — Particularly interesting if you want a brand-monitoring dashboard rather than just alerts. Its Brand Console includes mentions, timestamps, quotes, sentiment, sponsor reads, and share-of-voice comparisons. Verified brands can currently access the Brand Console for free.
podengine.ai — Focuses specifically on podcast media monitoring. It says it transcribes entire episodes, provides near-real-time alerts, timestamped clips, and monitoring of your brand and competitors.
magellan.ai — Better suited if you're also interested in podcast advertising intelligence: competitor ad activity, spend, placements, airchecks, and searchable transcripts.
brandwatch.com — A broader enterprise social/media listening platform. It monitors a very large set of online sources and offers Boolean queries, sentiment, historical data, and alerts, but I'd verify the exact podcast coverage you need before choosing it specifically for podcasts.

My shortlist

If you need...	I'd investigate
Simple podcast brand alerts	Podchaser
Dedicated brand-monitoring dashboard	Podscan
Near-real-time podcast mention tracking	Pod Engine
Ad/competitor intelligence too

One important distinction: make sure the service actually searches episode transcripts, rather than only podcast titles/descriptions. That's the difference between catching an actual spoken mention and merely finding episodes whose metadata contains your brand name. Podchaser, Podscan, and Pod Engine explicitly describe transcript/audio-level monitoring.

If you tell me your budget, number of brands/keywords, and whether you need Slack/email alerts, sentiment, and downloadable reports, I can narrow this to 2–3 options and compare their current pricing/features.

Podcast and video mention tracking

Podcast and video mention tracking

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Recommendations by AI engine

Questions and answers

Best tools for podcast brand monitoring

1. Podscan

See where your brand stands in this ranking

2. Podchaser

3. Meltwater

Quick comparison

What I would choose