Data as of Oct 18, 2026Based on 358 AI responses
Reviewed by Dimitry Apollonsky
AI summary
National Association of Personal Financial Advisors (NAPFA) holds a wide lead as the most recommended directory for fee-only, fiduciary financial planners. When tech employees ask about equity compensation, Creative Planning and Brooklyn Fi are commonly suggested instead.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | vetting fee-only, fiduciary planners through its national professional directory | vetting fee-only, fiduciary planners through its national professional directory | 66% |
| 2 | fee-only fiduciary advisors offering monthly retainers for modern professionals | fee-only fiduciary advisors offering monthly retainers for modern professionals | 45% |
| 3 | hourly, project-based, or as-needed financial planning without asset minimums | hourly, project-based, or as-needed financial planning without asset minimums | 37% |
| 4 | locating verified independent fiduciary advisors filtered by region and specialty | locating verified independent fiduciary advisors filtered by region and specialty | 26% |
| 5 | planners charging flat fees without managing assets or taking commissions | planners charging flat fees without managing assets or taking commissions | 18% |
| 6 | background checks and regulatory verification for Registered Investment Advisers | background checks and regulatory verification for Registered Investment Advisers | 11% |
| 7 | finding planners who charge fixed fees instead of asset percentages | finding planners who charge fixed fees instead of asset percentages | 11% |
| 8 | searching credentialed CFP professionals with fee-only filters | searching credentialed CFP professionals with fee-only filters | 9% |
| 9 | holistic advisory services for tech employees with equity compensation packages | holistic advisory services for tech employees with equity compensation packages | 8% |
| 10 | advising corporate professionals on stock options, RSUs, and complex taxes | advising corporate professionals on stock options, RSUs, and complex taxes | 8% |
| 11 | 8% | ||
| 12 | 6% | ||
| 13 | 5% | ||
| 14 | 5% | ||
| 15 | 5% |
What’s changing · since July
Since July, Brooklyn Firising has become a common answer for tech employees seeking equity compensation advice, while Wealthtenderfalling is now named only occasionally for that need.
Since Jul 5
Widest split: Garrett Planning Network, 14% on ChatGPT Search and 60% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| National Association of Personal Financial Advisors (NAPFA) | 55% | 76% | |
| XY Planning Network | 29% | 61% | |
| Garrett Planning Network | 14% | 60% | |
| Fee-Only Network | 13% | 39% | |
| Advice Only Network | 7% | 29% | |
| Investment Adviser Public Disclosure (IAPD) | 5% | 18% | |
| Flat Fee Advisors | Outside ChatGPT Search's top 25 | 20% | |
| Certified Financial Planner Board of Standards, Inc. | 11% | 6% | |
| Creative Planning | 3% | 13% | |
| Darrow Wealth Management | 4% | 12% |
49% of citations point at the ranked brands’ own sites. reddit.com, wsj.com, adviceonlynetwork.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
I need to hire a financial advisor who specializes in equity compensation for those of us in tech.
I need to get my finances in order. How do I find a fee-only financial planner?
I am looking for a financial planner who is a fiduciary and does not sell insurance products.
I am looking for a financial advisor who acts as a fiduciary and does not receive commissions on products.
I need to hire a retirement advisor. How do I find a fee-only fiduciary near me?