Who offers "product sampling" campaigns that target specific demographics via online grocery orders?

Targeted product sampling via online grocery and e-commerce orders is managed by specialized marketing technology companies and retail media networks that leverage first-party purchase data.retail-today.com+1

The primary companies and platforms providing these targeted online grocery and e-commerce sampling campaigns include:

• Swish Brand Experiences (SwishBx) : Specializes in data-driven, sponsored product sampling directly integrated with grocery e-commerce platforms (such as their partnership with the Mercatus Digital Commerce Platform and grocers like Stater Bros). Their technology evaluates real-time first-party basket and order history data to programmatically add relevant, personalized full-size or trial products to qualifying online grocery pickup and delivery orders.grocerydive.com+2
• Brandshare : A prominent e-commerce and digital sampling network that targets consumers based on lifestyle groups, shopping behavior, and online purchase data. They coordinate targeted sample and insert distributions across a wide network of retail e-commerce touchpoints, including direct partnerships for delivery and pickup orders with major traditional grocery banners (such as ShopRite from Home and Safeway fulfillment programs).identipak.com+1
• Sampl (SamplTech) : Offers data-driven digital and online sampling campaign infrastructure (SamplMatch ) that allows consumer packaged goods (CPG) brands to target specific households by age, lifestyle, dietary preference, or purchase intent. While spanning broader e-commerce, they automate targeted trial distributions and tie them directly to post-sample feedback surveys and CRM data collection.sampltech.com+1
• Peekage : A platform focused on e-commerce and digital product sampling that collects precise psychographic and demographic data from users to match them with specific product trials, pairing brand discovery with home-delivery parcels.peekage.com

If you're planning a campaign, let me know:

• Are you looking to target a specific CPG category (beverages, snacks, beauty, pet care)?
• Do you need integration with a particular grocer/retailer network?

I can help narrow down which platform fits your distribution scale and targeting criteria.

If you mean companies that let CPG brands put free products directly into targeted consumers’ online grocery orders, the clearest current example is Swish Brand Experiences (SwishBX).

• swishbx.com — Its “Sponsored Product Sampling” platform uses first-party grocery-order data to identify qualifying shoppers and place full-size products into their online grocery orders. Targeting can be based on purchase/order behavior and shopper characteristics, with subsequent purchases tracked for attribution.Grocery Dive+1
• Mercatus + Swish — Mercatus provides the e-grocery infrastructure while Swish supplies the sampling technology. Their Stater Bros. implementation specifically describes targeted samples integrated into online grocery orders.Mercatus
• Brandshare — Offers “in-home sampling” through e-commerce orders, meal kits and grocery-delivery partners, with audience targeting around lifestyle and life-stage characteristics.Brandshare+1
• Flavor Sampling — More focused on delivery/quick-commerce markets, including grocery delivery. It describes demographic and behavioral targeting and sampling alongside grocery orders; its cited grocery-delivery offering is particularly oriented toward Australia/New Zealand and its Deliveroo program toward the UK.Flavor Sampling+1
• Gopuff — Has offered brands “in-bag” sampling, including product samples delivered alongside orders, and combines this with its consumer data/advertising capabilities.U.S. Chamber of Commerce

If you're specifically looking for a U.S. provider that can say, “Give my product to households matching X demographic/behavioral profile when they place an online grocery order,” Swish is the closest match I found. The trade association FMI also identified Swish as the 2026 FMItech Pitch winner for its programmatic sampling approach.fmi.org

If you tell me the demographic you want to target (e.g., parents, Gen Z, high-income households, new-to-brand shoppers) and whether you're targeting U.S. grocery delivery, pickup, or both, I can identify the providers and retailers that currently offer that capability.

The clearest match is Swish Brand Experiences (Swish). It offers Sponsored Product Sampling / Programmatic Sampling, where brands can place full-size products directly into qualifying online grocery orders and use first-party purchase/basket data to target relevant shoppers.Grocery Dive+1

Other relevant providers/platforms include:

• Instacart — offers a Free Gift advertising product that lets brands give shoppers a free full-size product in their Instacart cart. It is more commerce/offer-based than Swish's demographic-style programmatic sampling.Instacart
• Mercatus — provides the e-commerce infrastructure behind the Stater Bros./Swish program; its partnership with Swish enables targeted samples based on real-time, first-party data.Mercatus+1
• Flavor / Deliveroo Sampling — in the UK, integrates samples into Deliveroo takeaway and grocery orders and describes its offering as using precision targeting to reach relevant consumers.Flavor Sampling
• Zane Marketing — in India, puts products into Blinkit, Zepto, Swiggy Instamart and BigBasket orders, with catchment, category and basket-profile targeting.Zane
• Confero Marketing — offers targeted sampling through food-delivery parcels, with audience segmentation by factors such as age, gender, location and household/meal characteristics. This is restaurant delivery rather than strictly online grocery.GetMeMedia

If you're specifically looking for U.S. online grocery orders + demographic/behavioral targeting, Swish is the closest direct match I found. Its Stater Bros. implementation is a documented example of exactly that model.Grocery Dive

swishcommerce.com

If you tell me whether you're looking to run a campaign as a CPG brand or offer this capability as a retailer, I can also identify the major providers and compare their targeting, retailer reach, measurement, and campaign model.

• Swish (Swish Brand Experiences) : A prominent programmatic retail media startup specializing in online grocery product sampling. Swish partners with supermarket chains and grocers (such as Stater Bros. Markets, Weis Markets, and Southeastern Grocers banners via integrations like Mercatus) to drop targeted product samples directly into a consumer’s online grocery order before checkout. It utilizes first-party transactional data, AI, and purchase histories to target specific consumer habits rather than broad personas.swishbx.com+3
• Other Retail Media Ecosystem Players : Traditional digital coupon and targeted sampling networks (such as Sampler or major retail media networks operated by giants like Walmart Connect and Target Roundel ) frequently coordinate digital promotional offers and targeted product trial campaigns tied to e-commerce fulfillment, though specialized middleware platforms like Swish specifically automate putting physical/full-sized samples into online cart workflows.adexchanger.com+2

The clearest match is Swish Brand Experiences (Swish).

• Swish runs programmatic product-sampling campaigns that put full-size products directly into targeted customers’ online grocery orders. It uses retailers’ first-party transaction/order data to determine which shoppers should receive which samples.LinkedIn+1
• The targeting can be based on purchase behavior and shopper characteristics, allowing brands to reach specific consumer segments rather than distributing samples indiscriminately.Grocery Dive+1
• A concrete example is Stater Bros. Markets, which launched a Sponsored Product Sampling program with Swish and Mercatus in 2024. Brands including Kraft Heinz participated.Mercatus
• Swish was also named the 2026 FMItech Pitch Competition winner, specifically for its approach of putting full-size products into online grocery orders and turning sampling into measurable media.fmi.org

There are related services—for example, Flavor runs targeted sampling through Deliveroo grocery/takeaway orders in the UK, using demographic and behavioral targeting—but Swish is the particularly strong match for U.S. online grocery-order sampling.Flavor Sampling

swishbx.com

If you're researching this as a marketing channel/vendor landscape, I can also give you a list of the 5–10 companies offering grocery/e-commerce product sampling, including targeting capabilities, retailer partners, geography, and likely pricing model.