Data as of Jul 25, 2026 · Based on 261 AI responses from ChatGPT Search and Google AI Mode · See how Parse measures this
For businesses using the Profit First accounting method, Relay is the most recommended platform. It serves as an official partner and provides the necessary specialized features, including up to 20 free checking sub-accounts and automated percentage-based transfers to help manage taxes, profit, and operating expenses. Other platforms like
Bluevine,
Novo, and also offer sub-account or reservation features suitable for these accounting needs.
Brands AI recommends here
Relay is the preferred choice for Profit First because of its specialized automation, supporting up to 20 free checking accounts and automated percentage-based transfers for tax and profit allocation.
Several modern neo-banking platforms and fintech-backed financial services explicitly cater to the Profit First accounting system (created by Mike Michalowicz), which requires multiple distinct accounts or sub-accounts (Income, Profit, Owner's Pay, Tax, and Operating Expenses) with zero-to-low monthly fees.
The top platforms offering dedicated support or multi-account structures for this method include:
Would you like help setting up specific allocation percentages or comparing the automation features between Relay and Mercury for your business?
Yes. If by “sub-accounts” you mean separate buckets for Income, Profit, Owner’s Pay, Taxes, and Operating Expenses, several fintech/neo-banking platforms can support a Profit First setup—but they differ significantly in how “real” those accounts are and how much automation they provide.
| Platform | Profit First fit | Sub-accounts/buckets | Automatic allocation | Best for |
|---|---|---|---|---|
| Relay | ⭐⭐⭐⭐⭐ Excellent | Up to 20 checking accounts on current lower tiers; more on higher tiers | Yes — native Profit First rule | Businesses seriously implementing Profit First |
| Novo | ⭐⭐⭐⭐ Very good | Reserves/buckets | Yes, percentage-based auto-allocation | Solo businesses and simple setups |
| Found | ⭐⭐⭐⭐ Good | Up to 8 Pockets | Some automated allocation features | Solo businesses wanting banking + bookkeeping |
| Bluevine | ⭐⭐⭐ Good | Up to 5 sub-accounts | More limited | Businesses wanting buckets plus interest |
| Mercury | ⭐⭐ Good, but not purpose-built | Multiple accounts | Less Profit-First-specific automation | Startups/companies already using Mercury |
Relay is the standout if you're specifically implementing Mike Michalowicz's Profit First system.
Relay explicitly positions itself as the banking platform for Profit First. You can create separate checking accounts such as:
And, importantly, Relay has a native Profit First auto-transfer rule that can automatically sweep money from Income into the other accounts according to percentages you specify.
The big advantage is that these aren't merely labels inside one balance: Relay describes them as separate checking accounts, each with its own account number.
My pick if Profit First is the primary reason you're switching banks.
Novo uses Reserves, which are essentially buckets within your business checking account.
You can create buckets for:
Novo also supports automatic allocation of incoming deposits by percentage, making it quite compatible with Profit First.
The important distinction is that Novo's Reserves share the parent account's routing and account number, whereas Relay's accounts function more like individual checking accounts.
My pick for a solo consultant/freelancer who wants Profit First without a complicated banking setup.
Found offers Pockets, which let you earmark money for things like taxes, expenses, and other purposes. Current comparisons indicate up to 8 Pockets.
Found is particularly interesting if you want banking + bookkeeping + tax functionality in one application rather than just banking.
Bluevine offers sub-accounts that can work for an envelope/Profit First approach. The limitation is that it isn't as purpose-built around Profit First as Relay, and you get fewer buckets.
It's worth considering if earning interest on reserved cash is an important part of your decision.
Mercury can work with a Profit First structure because you can maintain multiple accounts, but its product is designed more around startup banking, treasury, payments, and financial operations than Profit First.
So I'd choose Mercury because you want Mercury's broader startup/business-banking ecosystem—not because you specifically want Profit First.
If Profit First is the deciding factor, I'd rank them:
1. Relay → best overall / purpose-built 2. Novo → best simple/solo option 3. Found → best banking + bookkeeping/tax combination 4. Bluevine → good buckets, less specialized 5. Mercury → capable, but Profit First isn't its main strength
One subtle but important distinction: Relay's separate checking accounts are much closer to the traditional Profit First philosophy of creating friction between your buckets, whereas Novo/Found-style virtual buckets are more like envelopes inside a single banking relationship. That distinction can matter if you're trying to prevent yourself from accidentally spending your tax or profit allocation.
If you tell me your business type (LLC/sole prop/S-corp), approximate monthly revenue, and whether you need payroll, I can narrow this down to the best 1–2 options and show you exactly how I'd structure the Profit First accounts.
Several neo-banking and digital-first financial platforms explicitly support or are well-suited for Mike Michalowicz’s Profit First accounting method. Rather than using single-ledger "envelopes" (which traditional accounting sometimes struggles to reconcile), the best platforms for Profit First allow you to open multiple distinct checking/savings accounts or robust virtual sub-accounts with individual account and routing numbers.
Top neo-banking options for Profit First include:
If you'd like, let me know:
I can help you narrow down which platform fits your business model best.
Yes. If by Profit First you mean the ability to separate incoming revenue into buckets such as Income, Profit, Owner’s Pay, Taxes, and Operating Expenses, several modern business-banking platforms can do this.
| Platform | Sub-accounts / buckets | Automation | Best for Profit First? |
|---|---|---|---|
| Relay | Up to 20 checking accounts on Starter/Grow; up to 50 on Scale | Percentage-based auto-transfers | ⭐⭐⭐⭐⭐ |
| Bluevine | Up to 5 / 10 / 50 depending on plan | Automated transfer rules | ⭐⭐⭐⭐ |
| Found | Up to 10 Pockets | Percentage-based deposit allocations | ⭐⭐⭐⭐ |
| Novo | Reserves/buckets | Automated allocations | ⭐⭐⭐½ |
| NorthOne | Envelope-style sub-accounts | Budgeting/automatic allocation features | ⭐⭐⭐½ |
Relay is the closest match to the traditional Profit First architecture. It explicitly markets itself as the banking platform for Profit First Professionals.
You can create separate real checking accounts, rather than merely labeling portions of one balance. Relay says you can have up to 20 checking accounts, give them names such as Income, Profit, Owner's Pay, Taxes and OpEx, and establish percentage-based automatic transfers.
That distinction is important: each account has its own account number, so you can actually restrict spending to the appropriate bucket.
Example:
Then Relay can automate the transfers.
Bluevine has become a more interesting Profit First option in 2026. Its sub-accounts have their own account numbers, and Bluevine specifically describes using them to separate taxes, expenses and profit.
Current limits are:
Bluevine also supports automated transfer rules and debit cards tied to individual sub-accounts.
Why I'd choose it: If you want Profit First plus a higher-yield business checking account, Bluevine deserves serious consideration.
Found uses Pockets, which are sub-accounts with their own account numbers. You can create up to 10, and Found allows you to automatically allocate a percentage of incoming deposits to different Pockets.
For example:
One caveat: Found explains that Pockets are still within the same underlying checking account, so they're more like sub-compartments than Relay's separate checking accounts.
The upside is that Found also includes built-in bookkeeping, tax estimates, invoicing and contractor management, making it particularly attractive for a solo business or small service company.
Novo has Reserves, which let you divide money into buckets for things like taxes, payroll, profit and emergency funds. Novo's own example specifically demonstrates a Profit First-style allocation.
It's a good lightweight option, particularly if you don't need a large number of actual checking accounts.
If your primary objective is implementing Profit First correctly, I'd rank them:
1. Relay — best overall / closest to the Profit First methodology
2. Bluevine — excellent if you want more banking features and interest
3. Found — excellent for solo businesses wanting banking + bookkeeping + tax tools
4. Novo — simple and inexpensive, but less sophisticated
5. NorthOne — worth considering for envelope-style budgeting
The biggest distinction I'd make is “real accounts” vs. “virtual buckets.” For a strict Profit First implementation, I prefer Relay or Bluevine, because the separation is more tangible and easier to enforce operationally. Found and Novo are excellent if you're comfortable with bucket-based accounting inside one checking structure.
If you tell me your business type (e.g. agency, contractor, e-commerce, real estate), approximate monthly revenue, and whether you're an LLC/S-Corp/sole proprietor, I can narrow this down to the best 2–3 options and show exactly how I'd structure the Profit First accounts.
Several neo-banking and digital business banking platforms explicitly support the Profit First cash management system. They generally approach this in one of two ways: by offering actual distinct sub-accounts (with unique account/routing numbers) or virtual envelope-style "reserves" within a single account.
The top neo-banking platforms for Profit First include:
If you'd like to narrow this down, let me know:
I can help you evaluate which platform fits your specific workflow best.
For a Profit First accounting system (the method of allocating income into separate buckets like Income, Profit, Owner’s Pay, Tax, and Operating Expenses), you want a neobank that offers true sub-accounts/checking accounts, not just savings “goals” or labels. The strongest options are:
| Platform | Profit First fit | Sub-account capability | Best for |
|---|---|---|---|
| Relay Financial | ⭐⭐⭐⭐⭐ Best fit | Multiple dedicated checking sub-accounts (commonly used for Profit First buckets) | Small businesses, agencies, consultants, service companies |
| Mercury | ⭐⭐⭐⭐ Strong | Multiple accounts + automation rules for allocations | Startups, online businesses, companies wanting integrations |
| Novo | ⭐⭐⭐ Good | “Reserves”/sub-accounts for labeled buckets | Solo operators and freelancers |
| Bluevine | ⭐⭐ Moderate | Limited bucket-style tools compared with Relay | Businesses prioritizing banking features and interest |
| Found | ⭐⭐ Good for solopreneurs | Tax/business expense organization tools | Freelancers and very small businesses |
1. Relay — closest match to the Profit First philosophy
2. Mercury — best if you want automation
3. Novo — simplest for small businesses
One thing to watch: some platforms call something a “sub-account” when it is only a virtual bucket. For Profit First, true separate accounts with their own balances and transfers are usually preferable because the psychological separation is part of the method.
If you’re running a single-member LLC, S-corp, agency, ecommerce business, or trades business, the ideal setup can differ slightly because the number of buckets you need changes.
Several neo-banking and digital business banking platforms explicitly support or are optimized for the Profit First accounting system, allowing you to manage multiple buckets or separate accounts without the traditional per-account monthly maintenance fees.
If you'd like, let me know:
I can help you narrow down which platform fits your workflow best.
Yes. If your goal is to implement Profit First—typically separating cash into Income, Profit, Owner’s Pay, Taxes, and Operating Expenses—the strongest options in the U.S. right now are:
| Platform | Profit First fit | Separate accounts/buckets | Automatic allocation | My take |
|---|---|---|---|---|
| Relay | ⭐⭐⭐⭐⭐ | Up to 20 checking accounts | Yes, percentage-based | Best overall |
| Novo | ⭐⭐⭐⭐ | Reserves/buckets | Yes | Best simple/low-cost option |
| Bluevine | ⭐⭐⭐⭐ | Multiple sub-accounts | Limited vs. Relay | Good alternative |
| Mercury | ⭐⭐⭐ | Multiple accounts/sub-accounts | Less Profit-First-specific | Better for startups |
| Lili | ⭐⭐⭐ | Sub-accounts/buckets | Some automation | Worth considering for very small businesses |
Relay is the clear standout. It actually markets itself as the official banking platform for Profit First and has built its account structure around the methodology. You can create up to 20 checking accounts, give them names such as Profit, Taxes, Owner's Pay and OpEx, and use percentage-based automatic transfers.
The important distinction is that Relay's aren't merely virtual "envelopes." They're separate checking accounts with individual account numbers, which gives you a cleaner implementation of Profit First.
For example:
Income →
You can automate those allocations rather than manually moving money every time revenue arrives. Relay even has a dedicated Profit First auto-transfer rule.
Novo takes a slightly different approach. Its Reserves feature lets you create buckets for Taxes, Profit, Payroll, etc., and automatically allocate incoming deposits by percentage or dollar amount.
The catch: Novo Reserves aren't separate bank accounts. The money remains within the primary checking account, and the reserves are essentially budgeting buckets. Novo explicitly says it doesn't currently support multiple accounts/sub-accounts for the same business.
So I'd choose Novo if you want Profit First behavior without needing genuinely separate account numbers.
Bluevine offers multiple sub-accounts and can work well for the basic Profit First structure. Relay's current comparison says Bluevine's standard tier provides 5 sub-accounts, with additional accounts available on higher tiers.
That's enough for the classic five-account setup, but Relay is considerably more flexible if you eventually need accounts such as:
Mercury supports multiple business checking accounts/sub-accounts and explicitly discusses using them to silo cash for different purposes.
It's a very good fintech banking platform, but Profit First isn't as deeply integrated into the product as it is with Relay. Mercury makes more sense if you're a startup concerned with things like treasury management, cards, integrations and higher cash balances rather than a small business primarily implementing envelope-style cash management.
If Profit First is the primary reason you're looking for a neobank, I'd rank them:
1. Relay — 🏆 Best overall
2. Novo — Best simple bucket system
3. Bluevine — Good alternative
4. Mercury — Better for startups/high-growth companies
5. Lili — More attractive for very small/solo businesses
The biggest distinction I'd pay attention to is "true separate accounts" vs. "virtual buckets." For a strict Profit First implementation, I'd favor Relay, because your Profit, Tax, Owner's Pay, and OpEx money can actually live in separate checking accounts rather than simply being labeled portions of one balance.
If you tell me your business type and approximate monthly revenue, I can also compare Relay vs. Novo vs. Bluevine specifically for your Profit First setup, including fees, FDIC coverage, ACH/wires, QuickBooks integration, cards, and the exact account structure I'd use.
Several neo-banking and digital business financial platforms specifically support or are optimized for the Profit First accounting methodology by offering multiple independent sub-accounts, virtual envelopes, or automated allocation rules.
Would you like to compare these platforms based on automated percentage transfers, accounting integrations (like QuickBooks or Xero) , or fee structures?
If you're using the Profit First cash management method, the key feature to look for is the ability to create multiple checking accounts or sub-accounts ("buckets"), ideally with automatic allocation rules.
Here's how the leading business neo-banking platforms compare:
| Platform | Sub-accounts | Auto-allocation | Profit First fit | Best for |
|---|---|---|---|---|
| Relay | ✅ Up to 20–50 checking accounts | ✅ Yes | ⭐⭐⭐⭐⭐ | Small businesses, agencies, service firms |
| Novo | ✅ Named sub-accounts (Reserves) | ✅ Yes | ⭐⭐⭐⭐☆ | Freelancers & small businesses |
| Mercury | ✅ Multiple checking accounts | Limited automation | ⭐⭐⭐⭐☆ | Startups, SaaS, venture-backed companies |
| Found | ⚠️ Tax and savings buckets | Tax automation, less Profit First-focused | ⭐⭐⭐☆☆ | Solopreneurs |
| Bluevine | ❌ No true multi-account system | No | ⭐⭐☆☆☆ | Businesses prioritizing interest earnings |
Relay is widely considered the strongest match for Profit First and is the official banking platform associated with the methodology. It lets you create separate checking accounts for categories like Income, Profit, Owner's Pay, Taxes, and Operating Expenses, and automatically distribute incoming deposits by percentage.
Pros
Ideal if: you want to follow the Profit First book closely.
Novo introduced Business Sub-Accounts (Reserves) specifically for organizing cash into buckets like Taxes, Payroll, Operating, and Profit. You can automate allocations when deposits arrive, making it well suited to envelope-style cash management.
Pros
Ideal if: you're a freelancer, consultant, or smaller business that wants a streamlined experience.
Mercury supports multiple business checking accounts and even publishes guidance on implementing the Profit First method. However, it isn't as purpose-built for it as Relay because allocation automation is less central to the product.
Pros
Best for
Found focuses on self-employed professionals by combining banking, bookkeeping, and tax estimation. It has tax-saving features but isn't designed around multiple operational buckets in the same way Profit First recommends.
Best for
If your goal is to follow Mike Michalowicz's Profit First system closely, I'd rank them:
Relay is the closest to the original methodology because it was designed around maintaining multiple dedicated cash buckets with automatic allocations, while Novo has become a compelling alternative if you prefer a cleaner, simpler interface.