We need to run retargeting ads on Facebook to bring back people who visited our site. Is there a service for just that?

Yes. What you’re looking for is usually called a Meta retargeting/remarketing service. You don’t necessarily need a full-service marketing agency.

There are two ways to do it:

• DIY through Meta Ads Manager: Install the Meta Pixel on your site, create a Custom Audience of website visitors, and run Facebook/Instagram ads specifically to those people. Meta officially supports retargeting website visitors this way.
• Hire a specialized retargeting service: Some agencies will handle the Pixel/CAPI setup, audience segmentation, ads, and optimization for you. For example, services such as surfsideppc.com and adshift.media specifically advertise Meta retargeting.

If you mean “I just want someone/something that takes my existing website traffic and automatically retargets those visitors on Facebook, without buying a whole marketing package,” then yes—that's a fairly narrow service and I'd look specifically for managed Meta retargeting rather than a general Facebook ads agency.

If you tell me roughly how much website traffic you get per month and whether you're selling products or generating leads, I can find a few services that fit and compare their pricing.

Yes, there is a built-in service for that called Meta Ads Manager , which lets you run retargeting campaigns directly on Facebook and Instagram . You do not need a separate third-party platform just to retarget website visitors, though external tools do exist if you want automated cross-channel management.

How Facebook Retargeting Works

To run these ads, you use Meta's native tools to track visitors and build custom groups.

• Meta Pixel: A small piece of code you install on your website to track visitor actions like page views or cart additions.
• Custom Audiences: A feature inside Ads Manager where you turn your tracked website data into a targetable group of past visitors.
• Advantage+ Catalog Ads: An automated ad type that shows users the exact products they looked at or left in their cart.

Steps to Set Up Retargeting

1. Install Pixel: Add the Meta Pixel tracking code to your website header or via an e-commerce plugin.
2. Build Audience: Go to Meta Events Manager and create a Custom Audience of recent website visitors.
3. Create Campaign: Open Meta Ads Manager and select an objective like traffic or sales.
4. Select Audience: Choose your newly created website visitor custom audience for the ad set.
5. Launch and Cap: Set your budget and apply a frequency cap so you do not annoy users with too many repetitive ads.

If you'd like, let me know:

• What platform your website is built on (Shopify, WordPress, custom code)
• If you want to target all visitors or just cart abandoners

I can give you specific setup instructions for your situation.

Yes. What you’re describing is Facebook/Instagram (Meta) retargeting: show ads specifically to people who visited your website but didn’t convert.

You have two main options:

1. Do it directly through Meta Ads Manager — usually the cheapest. Install the Meta Pixel, create a Website Custom Audience, and run a campaign against that audience. Meta explicitly supports retargeting website visitors this way.

2. Use a service that manages it for you — there are agencies/tools that handle the pixel, audience creation, ads, and optimization. For example, Coinis offers a more automated campaign-launch workflow, while agencies such as Digital Aura offer managed Meta remarketing.

If you mean a service where you basically give them your website and budget and they just handle “bring my site visitors back on Facebook/Instagram,” yes—that exists.

If you tell me roughly how many website visitors you get per month and your monthly ad budget (e.g. $500, $2,000, $10,000), I can recommend the simplest/most cost-effective type of service for you.

Yes, you can outsource this specific task, though you typically won't find many reputable agencies or services that handle exclusively Facebook retargeting in a total vacuum.

Instead, retargeting is usually offered as a core specialty or bundled service by specialized paid-media agencies, cross-channel platforms, or automated software tools.

Options available for setting up and managing just your site retargeting on Meta include:

• Omnichannel Retargeting Platforms (e.g., AdRoll ): These self-serve or managed platforms specialize heavily in remarketing. They allow you to manage campaigns that follow your website visitors across Facebook, Instagram, and the broader web (display and email) from a single dashboard.
• Dedicated Paid-Media/PPC Agencies (e.g., Clicks Geek, Black Propeller): Smaller or mid-sized agencies often take on targeted scopes of work like remarketing/retargeting setups if you don't want a massive, full-service, multi-thousand-dollar monthly general marketing retainer.
• AI-Driven Ad Management Tools (e.g., Madgicx ): These software-as-a-service (SaaS) platforms connect directly to your Meta Ads Manager and use automation to segment your website traffic and launch, test, and optimize retargeting loops automatically.

Note: Before hiring an outside service for just Facebook retargeting, ensure your website has the Meta Pixel (and Conversions API) correctly installed and tracking specific page views or cart events. Without clean data coming from your site, no external service can successfully isolate and retarget those visitors.

If you'd like to narrow this down, tell me:

• What platform is your website built on (Shopify, WordPress/WooCommerce, custom, etc.)?
• Do you already have the Meta Pixel installed?
• Are you looking for a software tool to do it yourself or an agency/freelancer to manage it for you?

Yes, there are specialized services, agencies, and software platforms dedicated entirely to setting up, managing, and optimizing Facebook retargeting campaigns (also known as Meta retargeting).

Depending on your budget, whether you want an automated tool, or if you prefer a human expert to handle it, here is a breakdown of the services available for this exact need:

• Dedicated PPC and Retargeting Agencies: If you want a done-for-you service where specialists install the Meta Pixel, build custom audiences, design the ad creatives, and manage the budget, you can hire specialized digital marketing agencies. Agencies on platforms like Upwork or boutique performance marketing firms focus exclusively on paid social and retargeting loops.
• Automated Ad-Tech Platforms: Tools like AdRoll or Metadata.io are built specifically to streamline retargeting across multiple channels, including Facebook and Instagram. They use AI and automated workflows to serve dynamic ads to your website visitors without requiring deep technical setup.
• Freelance Specialists: If a full agency is too expensive, hiring a vetted freelance media buyer on Fiverr Pro who specializes in the Meta Pixel and retargeting funnels is a cost-effective way to get the setup done right.
• In-House via Meta Ads Manager (DIY): If your site runs on a platform like Shopify, WordPress/WooCommerce, or Wix, you can often connect your store to Meta with a single click. This automatically installs the tracking pixel and lets you launch a basic retargeting campaign yourself through the Meta Ads Manager for free (minus your ad spend).

To help me recommend the best route, tell me:

• What platform is your website built on (Shopify, WordPress, custom code, etc.)?
• What is your monthly ad budget?
• Do you want an automated software tool or a human expert to manage it?

Yes. What you’re looking for is usually called a Facebook/Meta retargeting service, remarketing service, or managed Meta Ads retargeting. These companies set up the tracking, build the audiences, create ads, and manage the campaigns so you don’t have to run them yourself.

A typical retargeting setup includes:

1. Tracking setup

   • Install the Meta Pixel and/or Conversions API on your site.
   • Track visitors, product viewers, form abandoners, etc.

2. Audience creation

   • “Visited any page in the last 30 days”
   • “Viewed pricing page but didn’t contact us”
   • “Added to cart but didn’t buy”
   • “Existing customers excluded”
     These become Meta Custom Audiences.

3. Ad management

   • Create ads specifically for people who already know your brand.
   • Test offers, testimonials, reminders, discounts, or content.
   • Monitor cost per conversion and adjust spend.

Your options:

• Hire a Meta Ads agency — best if you want someone to fully manage it. Many agencies offer retargeting as a standalone service or part of Facebook Ads management.
• Use a specialized retargeting platform — useful for ecommerce or larger catalogs.
• Run it yourself through Meta Ads Manager — cheapest option, but you’ll need someone comfortable with pixels, audiences, creative, and optimization.

For a small business, you can often start with a fairly simple campaign:

• Audience: website visitors from the last 30–180 days
• Exclude: people who already converted
• Budget: often a few hundred dollars/month in ad spend to test
• Ads: 3–5 variations

If you tell me what kind of site you have (ecommerce, SaaS, local service, lead generation, etc.) and roughly how many monthly visitors you get, I can suggest the type of service that fits best.

Yes. There are two ways to do this:

1. Use Meta directly — probably the simplest and cheapest. You install Meta’s tracking code on your site, create a Website Visitors Custom Audience, and run Facebook/Instagram ads specifically to those visitors. Meta explicitly supports retargeting people who visited your website.

2. Use a retargeting service like AdRoll — this is closer to a “just handle the retargeting” service. AdRoll installs its pixel, builds audiences from your site visitors, and can run retargeting across social and the broader web.

If you specifically only care about Facebook/Instagram, I'd generally start with Meta directly rather than paying for another platform. You can have an audience such as:

Visited website in last 30 days → exclude purchasers → show Facebook/Instagram ad

You can also get more sophisticated—e.g. people who viewed a particular product or pricing page but didn't convert.

If you tell me what kind of website/business you have and roughly how many monthly visitors you get, I can recommend the simplest service/setup and what it would likely cost.

Yes, there are services and platforms dedicated entirely or partially to running retargeting ads, but how you access them depends on whether you want a software tool to automate it or an agency to do it for you.

The options available for running Facebook retargeting campaigns break down into a few distinct categories:

• All-in-One Cross-Channel Platforms: Tools like AdRoll or Perfect Audience allow you to manage retargeting across Facebook, Instagram, and the web display network from a single dashboard. They are designed specifically to bring back lost traffic without requiring you to dive deep into Meta's native ad manager.
• E-Commerce Specific Automation Tools: If your site is hosted on a platform like Shopify, tools like Shoelace or Adwisely automate customer journey-based ad sequences on Facebook and Instagram (e.g., targeting cart abandoners with specific dynamic product ads).
• AI & Optimization Software: Platforms like Madgicx use AI to automate audience segmentation, budget allocation, and creative refreshing specifically for Meta ecosystems.
• Dedicated PPC/Retargeting Agencies: If you want to completely outsource the setup, creative design, and monitoring, specialized agencies (like Clicks Geek or boutique digital marketing firms) offer managed Facebook retargeting services.
• The Native Route (Meta Ads Manager): You don't strictly need a third-party tool. Meta provides its own built-in tool via the Meta Ads Manager . By installing the Meta Pixel on your website, you can build Custom Audiences of past visitors directly inside Meta for free—you only pay for the ad spend.

To help narrow down the best path forward, tell me:

• What platform is your website built on (Shopify, WordPress, custom code, etc.)?
• Do you prefer a do-it-yourself software tool or hiring an agency to manage it?

Yes. What you’re looking for is usually called a Facebook/Meta retargeting service, remarketing service, or Meta Ads retargeting management. There are a few ways to do it depending on how much you want to outsource.

Option 1: Use Meta’s built-in retargeting (DIY)

You don’t actually need a separate service. You can install the urlMeta Pixelturn0search0 (or use Meta’s current tracking tools), build a Website Visitors Custom Audience, and run ads only to people who visited your site but didn’t convert. Meta supports retargeting people who visited your website, app, shop, or Facebook Page.

Typical setup:

1. Install Meta Pixel / Conversions API
2. Create audiences:
   • All website visitors (last 30–180 days)
   • Product/service page visitors
   • Cart abandoners
   • People who started checkout but didn’t buy
3. Create ads with a different message (testimonial, discount, reminder, offer, etc.)

Option 2: Pay a retargeting platform

Some tools specifically help automate this:

• AdRoll — focused on retargeting across channels, including Meta-style campaigns.
• Perfect Audience — a simpler retargeting platform.
• urlWalled Gardenturn0search1 — a service focused on automated Meta retargeting for certain industries.

Option 3: Hire an agency/freelancer just for retargeting

Search for:

• “Meta retargeting campaign management”
• “Facebook Pixel setup + retargeting”
• “Meta Ads remarketing specialist”

This can make sense if you already have traffic but don’t want to learn Ads Manager.

My recommendation by situation

• Small site (<10k visitors/month): just use Meta Ads Manager yourself or hire someone for a one-time setup.
• Ecommerce: consider automated dynamic product retargeting (showing people products they viewed).
• High-ticket services (law, real estate, B2B, consulting): a managed retargeting campaign with custom creative usually makes more sense.

If you tell me your website type (ecommerce, SaaS, local service, etc.) and monthly visitors, I can suggest the simplest setup and whether paying for a service is worthwhile.

Yes, Meta Ads Manager is the direct, native service built exactly for this purpose, and it is entirely free to use (you only pay for the actual ad spend). You do not need a third-party service to middleman this process.

To bring past website visitors back to your site via Facebook and Instagram, you use a feature within Meta Ads called Custom Audiences.

How to Set It Up

To launch a retargeting campaign, follow these sequential steps:

1. Install the Meta Pixel : Copy the tracking code from your Meta Events Manager and paste it into your website's header. If you use platforms like Shopify or WordPress, you can link it instantly via native integrations.
2. Create a Custom Audience : Go to the Audiences section in Meta Ads Manager, click Create Audience , and select Website.
3. Define Your Rules : Choose to target "All website visitors" or drill down to "People who visited specific web pages" (like a product page or checkout page). Set your time window, such as visitors from the last 30 days.
4. Build the Campaign : Create a new ad campaign, select your main objective (like Traffic or Sales), and select your newly created Custom Audience as the target group.

Alternative Third-Party Services

If you prefer not to manage the Meta Ads platform directly and want a tool that handles retargeting across Facebook and other websites simultaneously, you can use automated multi-channel platforms:

• AdRoll : A dedicated retargeting platform that distributes your ads across Facebook, Instagram, Google, and thousands of private websites from a single dashboard.
• SharpSpring (now Constant Contact Lead Gen) : Tailored for small to mid-sized businesses looking to automate display and social retargeting.

Key Optimization Tips

• Exclude Past Buyers : Make sure to create a separate Custom Audience for people who actually finished a purchase, then exclude them from your campaign so you do not waste budget showing ads to people who already bought.
• Offer an Incentive : Website drop-offs usually happen due to friction or distraction. Give them a reason to come back, such as a 10% discount code or a free shipping offer.

If you would like to move forward, tell me what platform your website is built on (Shopify, WordPress, Wix, etc.). I can give you the exact steps to connect the tracking pixel.