Protein Powders and Fitness Supplements in AI answers

Data as of Oct 22, 2026Based on 729 AI responsesReviewed by Dimitry Apollonsky

AI summary

Transparent Labs holds a narrow lead over Optimum Nutrition, with recommendations centering on clean-ingredient whey isolate and pre-workout formulas. For plant-based powders that avoid a chalky texture, Truvani is the usual answer.

What’s changing · since July

Since July, Transparent Labsrising became a common answer for low-carb whey suited for weight loss. Dymatize ISO100rising expanded its visibility across the market, and Soylentrising became a regular mention for meal replacement shakes.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	Transparent Labs 33% grass-fed whey isolate with clean ingredients and pre-workout supplements	grass-fed whey isolate with clean ingredients and pre-workout supplements	33%
1	Optimum Nutrition 29% broad fitness goals, weight gain shakes, and creatine powders	broad fitness goals, weight gain shakes, and creatine powders	29%
3	Isopure 23% zero-taste unflavored powders and low-carb whey for weight loss	zero-taste unflavored powders and low-carb whey for weight loss	23%
4	OWYN 18% smooth plant-based shakes free of dairy and grit	smooth plant-based shakes free of dairy and grit	18%
4	Orgain 17% affordable organic plant protein and ready-to-drink meal replacement shakes	affordable organic plant protein and ready-to-drink meal replacement shakes	17%
4	NAKED Nutrition 16% minimal-ingredient unflavored powders for smoothies and oatmeal	minimal-ingredient unflavored powders for smoothies and oatmeal	16%
7	Dymatize ISO100Dymatize product line 14% fast-absorbing hydrolyzed whey isolate for lactose sensitivity and smooth mixing	fast-absorbing hydrolyzed whey isolate for lactose sensitivity and smooth mixing	14%
7	Premier Protein 12% widely available ready-to-drink shakes with multiple flavor options	widely available ready-to-drink shakes with multiple flavor options	12%
7	Dymatize 12% hydrolyzed protein options designed for easy digestion and fast mixing	hydrolyzed protein options designed for easy digestion and fast mixing	12%
10	Fairlife Core PowerThe Coca-Cola Company product line 11% high-protein dairy shakes praised for milkshake-like taste	high-protein dairy shakes praised for milkshake-like taste	11%
10	MyProtein 10%		10%
10	Nutricost 9%		9%
13	Huel 8%		8%
13	Thorne 7%		7%
13	Legion Athletics 7%		7%
13	Ka'Chava 7%		7%
13	Huel Ready to DrinkHuel product line 7%		7%
18	Truvani 6%		6%
18	Live Momentous 6%		6%
18	Soylent 6%		6%
18	SEEQ Supply 5%		5%
18	PEScience 5%		5%
18	FairlifeOwned by The Coca-Cola Company 5%		5%
24	NOW Foods 5%		5%
24	NutraBio 4%		4%
24	Ghost Lifestyle 4%		4%
24	Muscle Milk 3%		3%
24	Ritual 3%		3%
24	Aloha 3%		3%
24	Garden of Life 3%		3%
24	Klean Athlete 3%		3%
32	SunWarrior 3%		3%
32	Ascent Protein 3%		3%
32	KOS 3%		3%
32	Koia 3%		3%
32	Vital Proteins 3%		3%
32	NSF Certified for SportNSF International product line 2%		2%
32	GNC 2%		2%
32	Informed ChoiceInformed Sport product line 2%		2%
32	Evlution Nutrition 2%		2%
32	Ensure 2%		2%
32	NOW Sports 2%		2%
32	BulkSupplements 2%		2%
32	Vital Proteins Collagen PeptidesVital Proteins product line 2%		2%
32	Quest Nutrition 2%		2%
46	NSF International 2%		2%
46	Gorilla Mind 2%		2%
46	Ora Organic 2%		2%
46	Nuzest 2%		2%
46	Fairlife ShopThe Coca-Cola Company product line 2%		2%
46	Sam's ClubOwned by Walmart 2%		2%
46	Sprout Living 2%		2%
46	Oikos 2%		2%
46	RAW Nutrition 2%		2%
46	Vega 2%		2%
46	Member's Mark 2%		2%
46	ICONIC Protein 1%		1%
46	1st Phorm 1%		1%
46	EquateWalmart product line 1%		1%
46	Jocko Fuel 1%		1%
46	Slate Milk 1%		1%
46	Complement 1%		1%
46	Cellucor 1%		1%
46	Amazon 1%		1%
46	Informed Sport 1%		1%
46	Sports Research 1%		1%
46	Oath Nutrition 1%		1%
46	ProMix Nutrition 1%		1%
46	BoostOwned by Nestlé 1%		1%
70	Unjury 1%		1%
70	Costco 1%		1%
70	Nurri 1%		1%
70	Orgain Simple 1%		1%
70	Pure Protein 1%		1%
70	Alani Nu 1%		1%
70	Creapure 1%		1%
70	USP–NF 1%		1%
70	Kaged 1%		1%
70	Gainful 1%		1%
70	Seeq 1%		1%
70	Atkins 1%		1%
70	JYM Supplement Science 1%		1%
70	Ripple Foods 1%		1%
70	Rule One Proteins 1%		1%
70	Mutant 1%		1%
70	AGN Roots 1%		1%
70	Form Nutrition 1%		1%
70	ALLMAX Nutrition 1%		1%
70	Swolverine 1%		1%
70	MuscleTech 1%		1%
70	HLTH 1%		1%
70	PlantFusion 1%		1%
70	Protein2o 1%		1%
70	Juice Plus+<1%		<1%
70	Optimum Nutrition Gold Standard CaseinOptimum Nutrition product line <1%		<1%
70	The Collagen Co <1%		<1%
70	Clean Simple Eats <1%		<1%
70	Transparent Labs Grass-Fed Protein ShakeTransparent Labs product line <1%		<1%
70	Kirkland SignatureCostco product line <1%		<1%
70	1Up Nutrition <1%		<1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: =1Optimum Nutrition Isopure Transparent Labs
Google AI ModeGoogle AI Mode: Transparent Labs

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Transparent Labs, 24% on ChatGPT Search and 41% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Optimum Nutrition	25%	33%
Transparent Labs	24%	41%
Isopure	24%	23%
OWYN	19%	17%
Orgain	19%	16%
NAKED Nutrition	17%	16%
Dymatize	16%	8%
Dymatize ISO100	15%	13%
Premier Protein	12%	12%
Nutricost	Outside ChatGPT Search's top 25	14%

Latest insights

Week of Aug 24–30 · Since Jul 5

Optimum Nutrition Gap between platforms: The platform gap for Optimum Nutrition in Protein Powders and Fitness Supplements narrowed to 8.9 points, Google AI Mode ahead
Transparent Labs Gap between platforms: Transparent Labs's platform gap in Protein Powders and Fitness Supplements narrowed: Google AI Mode 42.6%, ChatGPT Search 26.4%
Dymatize ISO100 Slipping: Dymatize ISO100 now trails OWYN in Protein Powders and Fitness Supplements, #5 to #4

Market map

Mentioned in · since Jul 5

Leading brands by topic

Lactose-free protein supplementLed byIsopure
Ready-to-drink protein shakesLed byOWYN
Bulk protein shakesFew answersLed byCostco
Meal replacement shakesTied:Ka'ChavaHuelOWYNSoylent
Protein powderLed byOptimum Nutrition Gold Standard

Questions by topic7

Bulk protein shakes
- Where can I find protein shakes in bulk to save money and stock up?
- I'm looking for bulk deals on protein shakes so I can buy more at once and reduce the cost per unit. Any suggestions?
- I'm looking for multi-pack protein shake options to keep my supply stocked while keeping costs down.
Meal replacement shakes
- What is the best meal replacement shake?
- I'm looking for top-rated meal replacement shakes. Which ones should I consider?
- I need to buy a meal replacement shake, what are the best options available?
Ready-to-drink protein shakes
- Which ready-to-drink protein supplements are made with recognizable, minimal ingredients?
- I'm looking for ready-to-drink protein shakes that use only simple, clean ingredients without a lot of additives.
- Which pre-mixed protein shakes have the most minimal and recognizable ingredient lists?
Lactose-free protein supplement
- I need a protein supplement that is completely lactose-free. What are my best options?
- I'm looking for a lactose-free friendly whey protein isolate, what should I buy?
- Can you recommend some protein supplements that contain zero lactose?
- What's the best whey protein isolate for someone who is lactose intolerant?
Clear whey protein
- I need a protein powder that dissolves clearly and does not possess a milky texture.
- Which clear whey protein supplements are made with clean, simple ingredients?
- I'm looking for a clear whey protein powder that doesn't have artificial additives or fillers. What are some clean options?
Plant-based protein powder
- Which plant-based supplement flavors are best at covering up earthy undertones while remaining pleasantly sweet?
- I need a plant-based protein powder that is clean and has a smooth texture, not chalky. What do you suggest?
- Can you suggest some plant-derived protein supplements that aren't gritty and use clean, simple ingredients?
- Looking for a clean, plant-based protein powder that doesn't taste like chalk. recommendations?
Pre-workout supplement
- What is the best pre-workout supplement?
- Can you recommend a top-rated pre-workout supplement?
- Which pre-workout supplements are considered the best right now?

What's the best protein powder for building muscle?
What's the best unflavored protein powder that has zero taste for mixing into savory foods like soup?
What's a good protein powder that isn't chalky?
I'm trying to gain weight. What are some good protein shakes for weight gain?
What's a good unflavored protein powder I can add to smoothies and oatmeal?
What is the best protein powder?
How do I choose the right protein powder for my fitness goals?
What's the best whey protein powder for weight loss that is low in carbs and sugar?

Sources AI cites100

17% of citations point at the ranked brands’ own sites. healthline.com, forbes.com, reddit.com are the most-cited sites outside the ranked brands’ own domains.

32%
27%
19%
18%
15%
13%
13%
12%
11%
11%
8%
7%
7%
- 7 Best Protein Shakes of 2026, According to a Dietitian | Food Network · 6% (opens in a new tab)
- 9 Best Protein Powders of 2026 Reviewed | Food Network · 2% (opens in a new tab)
6%
6%
- The Best 10 Unflavored Protein Powders of 2026, RD-Approved · 5% (opens in a new tab)
- The 8 Best Protein Powders, Tested by a Nutritionist · <1% (opens in a new tab)
5%
5%
5%
5%
5%
5%
5%
4%
4%
4%
4%
4%
4%
3%
3%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
- 5 Types of Protein Powder, and How to Choose the Best One - GoodRx · 2% (opens in a new tab)
- 7 Ways to Add Protein to Smoothies - GoodRx · <1% (opens in a new tab)
2%
- Best Creatine Pharmacist Ranked | U.S. News · 2% (opens in a new tab)
- Best Meal Replacement Shakes for Weight Loss Pharmacist Ranked| U.S. News · <1% (opens in a new tab)
2%
2%
2%
2%
2%
2%
2%
2%
- Best Non Chalky Protein Powders - 2026 Reviews - Conquer Fitness 365 · 2% (opens in a new tab)
- Best Tasting Whey Isolate Protein Powders - 2026 Reviews - Conquer Fitness 365 · <1% (opens in a new tab)
2%
2%
- What Protein Powder Doesn’t Have a Chalky Taste? | Previnex · 2% (opens in a new tab)
2%
2%
2%
- Best Pre-Workout Powders 2026 | Purist® Nutrition · 2% (opens in a new tab)
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
- Top 5 Whey Protein Brands You Can Trust Online · 1% (opens in a new tab)
1%
- Preworkout supplements: What's safe? What should you avoid? - Mayo Clinic Press · 1% (opens in a new tab)
- Ingredients to look for in a protein powder - Mayo Clinic Press · <1% (opens in a new tab)
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
- ProteinPrice.com is for sale | HugeDomains · 1% (opens in a new tab)
1%
1%
1%
- Best Whey Protein Isolate (2026) · 1% (opens in a new tab)
- Best Creatine Monohydrate (2026): An Honest Buyer's Guide - Muscleology · <1% (opens in a new tab)
1%
1%
- Best Meal Replacement Shakes 2026: Tested & Compared · 1% (opens in a new tab)
1%
- Best Pre-Workout Supplements 2026 – Supplement Warehouse · 1% (opens in a new tab)
1%
1%