I need to track my brand across LLM's - what's the best saas that does this?

Data as of Oct 5, 2026Based on 306 AI responses from ChatGPT Search and Google AI ModeReviewed by Dimitry Apollonsky · Oct 5, 2026

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For most teams, AIclicks is a top-rated choice for connecting LLM brand tracking to business impact. If you need enterprise-level features, compliance, and citation accuracy, Profound AI is the industry standard. For smaller teams or those on a budget, Otterly AI offers specialized tracking tools. Meanwhile, current Semrush users can leverage the Semrush AI Visibility Toolkit to integrate AI metrics directly into their existing SEO workflow.

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I need to track my brand across LLM's - what's the best…

If by “track my brand across LLMs” you mean “What do ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, etc. say about my brand, how often do they mention me, who do they recommend instead, and what sources are driving those answers?”, you’re looking for an AI visibility / GEO / AEO monitoring platform.

As of September 2026, I’d shortlist these:

Platform	Best fit	What stands out	Starting price*
Profound	Enterprise / serious marketing team	Deepest monitoring + citations + competitive analysis + AI traffic + workflows	$99/mo
Peec AI	Mid-market / marketing teams	Clean AI visibility analytics and competitor tracking	~€89/mo
Otterly	SMB / getting started	Broad coverage at low cost, easy setup	$29/mo
Ahrefs Brand Radar	Existing SEO/Ahrefs users	Huge AI-response index + SEO/Reddit/YouTube context	$199/mo
Semrush AI Visibility	Existing Semrush users	AI visibility integrated with SEO/content workflow	~$99 add-on
Scrunch AI	Enterprise / brand teams	AI visibility plus agent/crawler-oriented optimization	~$250/mo

*Pricing/features change frequently; these are current published figures I found.

My take

If this is an important marketing channel for your brand, I'd start with Profound.

Its current platform goes beyond simply counting mentions: it tracks visibility, competitive share, sentiment, citations, inaccurate AI claims, prompt volumes, AI-sourced traffic, and AI crawler activity. Enterprise can track up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, DeepSeek and Google's AI experiences.

The particularly useful distinction is that Profound says it monitors the consumer-facing AI experiences rather than just API outputs, which matters if your goal is understanding what users actually see.

If you're not enterprise-sized, I'd test Peec and Otterly alongside it. Otterly currently monitors ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude API, with brand mentions, citations, sentiment, share of voice and prompt research. Its entry point is much cheaper.

Ahrefs Brand Radar is an interesting alternative if you're already an Ahrefs customer. Its big differentiator is scale: Ahrefs currently indexes hundreds of millions of AI prompts/responses and lets you combine AI visibility with SEO, Reddit, YouTube and TikTok signals. It also supports your own custom buyer prompts.

One important thing I'd watch out for

Don't optimize around a generic “AI visibility score.”

The really valuable dashboard is something like:

For 500 questions our customers actually ask, how often does the AI mention us, recommend us, cite us, and recommend our competitors instead? Then break that down by:

LLM: ChatGPT vs Claude vs Gemini vs Perplexity
Prompt: exact question being asked
Unbranded vs branded: “best CRM for startups” is much more valuable than “tell me about Salesforce”
Position: first recommendation vs fifth
Citation: which websites are influencing the answer
Competitor: who gets recommended instead
Sentiment / narrative: what the AI actually says about you
Trend: whether your visibility is increasing or declining
Geography/language: because AI answers can vary significantly
Revenue: whether AI visibility is actually producing visits/leads/customers

That last step is where the category is heading: from “rank tracking for LLMs” toward measuring AI as a marketing channel.

If you tell me your brand/company, approximate size (startup / SMB / enterprise), and whether you're primarily B2B or B2C, I can narrow this to the 2–3 tools I'd actually trial and give you a feature/pricing comparison.

Sources cited in this answer8

Tracking your brand’s "Share of Model" or Generative Engine Optimization (GEO) visibility across LLMs like ChatGPT, Perplexity, Google Gemini, and AI Overviews is one of the fastest-growing categories in marketing software.

The market has a few prominent SaaS tools leading the charge, each with slightly different strengths:

Profound (Best for deep analytics & marketing workflows) : Currently one of the most talked-about platforms in the space. It tracks your overall visibility score, rank, and sentiment across major AI engines, breaks down competitor share-of-voice, and traces the citation URLs that LLMs rely on.
Peec AI (Best for clean, multi-engine tracking & sentiment) : Highly praised for its intuitive dashboard. It refreshes prompts daily across models, lets you segment by region/funnel stage, and scores the sentiment (positive vs. critical) of how LLMs talk about your brand.
LLM Pulse (Best for multi-model coverage out of the box) : Focuses tightly on cross-model execution (ChatGPT, Perplexity, Gemini, Google AI Mode, and AI Overviews) to see where you get cited versus left out of the synthesized answer.
Otterly.ai (Best for lightweight/budget GEO audits) : A solid, more affordable entry point if you want to run quick AI visibility diagnostics and monitor basic brand positioning without committing to an expensive enterprise suite.

What these tools actually track for you:

Answer Inclusion / Visibility Score: Do you show up when a user asks an unbranded prompt like "What's the best tool for X?"
Competitor Share of Voice: How often competitors are recommended over you.
Citation Provenance: Which third-party websites (Reddit, G2, news sites, blogs) the AI is scraping to form its opinion about you.
Sentiment Analysis: Whether the LLM describes your product as a market leader or flags reliability issues.

If you want to narrow this down, tell me:

Are you looking at this from a B2B, B2C, or Enterprise perspective?
Do you care more about pure tracking/monitoring or do you need a tool that helps with content workflows to fix the gaps?

Sources cited in this answer7

Tracking your brand’s "Share of AI Voice" and visibility across LLMs (ChatGPT, Claude, Perplexity, Gemini, etc.) falls under GEO (Generative Engine Optimization) or AEO (AI Engine Optimization).

The market has matured with several dedicated SaaS platforms built specifically for this. The top options depend on your budget and whether you just want pure tracking or actionable optimization:

Otterly.ai – Widely regarded as one of the best all-around platforms for mid-market and growing brands. It specializes in prompt tracking, multi-engine coverage, citation analysis, and competitor visibility without an overly complex interface.
Promptwatch – A robust, full-stack platform that goes deeper than basic monitoring. It tracks how brands are recommended across real LLM user interfaces (including ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok), tracks offsite citations (like Reddit and YouTube mentions which heavily influence AI weights), and offers actionable optimization workflows.
Peec.ai – Noted for having one of the cleanest, most intuitive user interfaces. It makes tracking prompts, competitor sentiment, and direct citations very straightforward, though pricing scales up as you track a larger prompt matrix.
Profound – Best suited for enterprise-level needs, combining deep analytics with technical crawler log insights to see exactly how and when AI models digest your digital footprint.

If you can share:

Your company size / budget (SMB vs. Enterprise)
Whether you just need monitoring/reporting or active optimization fixes

I can help you narrow down which specific platform fits your stack best.

Sources cited in this answer4

Tracking how your brand appears, gets cited, and is described across LLMs and answer engines falls under Generative Engine Optimization (GEO) or AI Search Visibility . Because traditional tools like Google Analytics can't see what ChatGPT or Perplexity are saying in closed-loop sessions, a new class of SaaS platforms has emerged to fill this gap.

The top platforms dominating this space vary slightly by your core focus:

Profound — Widely considered a powerhouse for full-stack AEO (Answer Engine Optimization) and brand tracking. It tracks brand visibility, source citations, and sentiment across major engines like ChatGPT, Gemini, Claude, and Perplexity. It also features "Agent Analytics" (server-side tracking to see how AI crawlers interact with your actual site architecture).
Peec AI — Best-in-class for clean, intuitive multi-engine tracking. It explicitly measures your share of voice in AI chats, where you rank in generative results, and the prevailing sentiment LLMs hold about your product or service.
LLM Pulse — Excellent for tracking across a broad matrix of consumer-facing surfaces. It automates prompt simulations across ChatGPT, Perplexity, Gemini, Google AI Mode, and Google AI Overviews to check citation consistency.
MaxAEO — Tailored heavily for SaaS startups and marketing teams needing both visibility monitoring (across an expansive list including Grok, Copilot, and Claude) and actionable next-step workflows on what content to fix.
Otterly.ai — A streamlined, budget-friendly option if you are looking to run initial GEO audits and baseline visibility checks without committing to an enterprise-tier contract.

If you want to narrow this down, let me know:

Is your primary goal monitoring competitor share-of-voice, fixing brand sentiment , or increasing direct citations/traffic?
What is your approximate marketing budget or company size?

I can pinpoint the exact platform that fits your workflow.

Sources cited in this answer8

Yes. This category has matured a lot, and I’d separate “LLM brand tracking” from generic SEO/GEO tools.

My shortlist

SaaS	Best for	Why I'd consider it
otterly.ai	Best overall / easiest to start	Tracks brand mentions, sentiment, share of voice, rankings and citations across ChatGPT, Perplexity, Gemini, Google AI Overviews/Mode, Copilot and Claude. Daily monitoring.
scrunchai.com	Enterprise / deep analytics	Particularly strong if you want broader platform coverage: ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Meta AI, Google AI Overview and AI Mode. It also has competitive presence and actionable “Signals.”
peec.ai	Brand/competitive intelligence	Very clean focus on visibility, position, sentiment and share of voice, with competitor benchmarking and source/citation analysis.

What I'd pick

For most brands: OtterlyAI.

It seems to hit the sweet spot between breadth, usability and price. It starts at $29/month, supports the major AI search surfaces, and lets you track the actual prompts your customers might ask rather than just monitoring your brand name.

The important distinction is that you don't really want:

“How many times was my brand mentioned?” You want something closer to:

“When someone asks an LLM a buying question in my category, does it recommend my brand, where does it rank me, what does it say about me, and which sources caused that answer?” That's where these platforms become genuinely useful.

I'd lean Scrunch if you're a larger company/agency and need broader LLM coverage and more sophisticated reporting. Its nine-platform coverage is currently broader than Otterly's.

I'd lean Peec if your primary objective is competitive intelligence and understanding why competitors are winning AI visibility. Its visibility/position/sentiment/share-of-voice model is particularly straightforward.

One important caveat

Don't evaluate these tools based on the dashboard screenshots. Run the same 20–50 real customer prompts through each platform and compare:

Accuracy of the captured LLM responses
Whether they capture citations/links
Competitor detection
Geographic/model personalization
Historical data
Prompt discovery
API/export capability
Whether their “visibility” metric actually means what you think it means

That's because LLM results are inherently variable, and the methodology for collecting them matters. For example, Otterly says it interacts with AI platforms' public web interfaces rather than relying solely on APIs specifically to capture what users actually see.

If you tell me your brand/category + roughly how big the company is, I can narrow this to the 2–3 best options and compare pricing, coverage, accuracy, APIs, and reporting for your particular use case.

Sources cited in this answer10

Tracking your brand's footprint across Large Language Models (LLMs) falls under GEO (Generative Engine Optimization) or AI Search Visibility. A rapidly growing crop of SaaS platforms now monitor how models like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite, recommend, or perceive your brand.

The best tools on the market depend heavily on your tech stack and how deep you need the data to go:

ZipTie — Best for deep GEO analysis and reporting. Highly recommended if you want granular URL-level filtering, detailed insights, and an "AI Success Score" to track how you stack up on ChatGPT, Perplexity, and Google AI Overviews at a glance.
Semrush — Best if you already use Semrush for SEO. Their integrated AI visibility toolkit allows you to monitor brand performance, sentiment analysis, and topic opportunities right inside your existing workflow without needing a standalone niche tool.
SE Ranking — Best for comprehensive multi-engine tracking. Features a robust AI Results Tracker that reports on mention presence, link presence, and top three visibility across Gemini, ChatGPT, Perplexity, and Google with high usage limits on entry plans.
Ahrefs / Similarweb — Best for enterprise benchmarking. Both offer powerful side-by-side traditional SEO and AI-engine citation tracking addons to map your share-of-voice against competitors in generative answers.

To help narrow down the right fit, tell me:

Are you already using an existing SEO platform (like Semrush or Ahrefs)?
Do you primarily care about Google AI Overviews , or do you need deep tracking for ChatGPT and Perplexity?

Sources cited in this answer5

Yes — this category is usually called AI visibility / LLM visibility / GEO (Generative Engine Optimization).

If your goal is specifically “What do ChatGPT, Claude, Gemini, Perplexity, etc. say about my brand, how often do they mention me, and how do I compare with competitors?”, my shortlist in 2026 would be:

Tool	Best for	My take
Profound	Enterprise / serious brand intelligence	🥇 Best overall
Peec AI	Clean visibility + competitive tracking	🥈 Best balance
OtterlyAI	Affordable monitoring / agencies	🥉 Best value

1. Profound — my pick if this is important to your business

tryprofound.com

Profound is probably the strongest enterprise-grade option. It tracks visibility, share of voice, sentiment, citations and positioning across major answer engines, including ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews/AI Mode, Copilot, Grok and others.

The particularly interesting piece is Prompt Volumes: Profound claims to use hundreds of millions of real user queries to understand what people are actually asking AI, rather than having you manually guess which prompts to monitor.

I'd choose this if: you're a sizeable brand, agency, or marketing team and want the platform to become part of your ongoing SEO/GEO reporting.

2. Peec AI — probably the one I'd trial first

peec.ai

Peec is more focused on the core question: “How visible is my brand in AI?”

It measures visibility, position, sentiment and share of voice, and lets you compare against competitors and choose which AI models matter for your category.

It also has unusually nice brand-perception analysis — e.g. identifying the attributes AI associates with your brand and tracing claims back to their sources.

I'd choose this if: you primarily want a clean brand-monitoring/competitive-intelligence product rather than a giant enterprise marketing platform.

3. OtterlyAI — best value

otterly.ai

Otterly is compelling if you want to get started without spending enterprise-tool money. It tracks brand mentions, citations, sentiment, rankings and share of voice, with monitoring across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot and Claude.

It starts at $29/month, according to its current site, and monitors tracked prompts daily.

One thing I particularly like: Otterly says it interacts with the actual public AI interfaces rather than relying solely on APIs, which can make the results more representative of what users actually see.

I'd choose this if: you're an SMB, startup, consultant or agency and primarily need reliable tracking without a huge budget.

What I'd do

If you're evaluating these for a real brand, I'd trial Peec + Profound side-by-side and give them the same ~50–100 prompts:

“best [category]”
“[category] alternatives”
“[competitor] vs [your brand]”
“best [product type] for [use case]”
“[your brand] reviews”
“[your brand] competitors”
“[your brand] worth it”
problem-oriented searches where your product should be recommended

Then compare actual answers, not just their proprietary “visibility score.”

The most important metrics I'd want are:

Mention rate — how often you appear.
Position/rank — whether you're #1 recommendation or buried at #8.
Share of voice — you vs. competitors.
Sentiment/perception — how AI describes you.
Citation sources — what websites are causing AI to recommend you.
Prompt-level results — exactly what ChatGPT/Claude/etc. said.
Change over time — whether your visibility is actually improving.
Regional/model segmentation — because the answer can differ dramatically by model and market.

My ranking: Profound > Peec > OtterlyAI for overall capability, but OtterlyAI > Peec > Profound if cost/value is the primary consideration.

If you tell me your brand + roughly your monthly budget (e.g. <$100, $100–500, $500–2k, $2k+), I can narrow this down to the one I'd actually buy and compare the current pricing/features of the top 3.

Sources cited in this answer11

Tracking your brand's footprint across large language models falls under Generative Engine Optimization (GEO) or AI Search Visibility . Because LLMs (like ChatGPT, Perplexity, Gemini, and Google AI Overviews) pull answers dynamically rather than serving up a static blue-link results page, you need specialized software to simulate queries and track sentiment, mentions, and source citations.

The leading SaaS platforms built explicitly for this purpose vary depending on your specific needs:

Profound — Widely considered one of the most robust enterprise-grade solutions for deep AI visibility tracking. It excels at monitoring competitive gaps, tracking how often you are cited as a source versus just mentioned, and analyzing performance across transactional or comparative queries.
Peec AI — Excellent for marketing and product teams. It allows you to segment visibility by specific models (ChatGPT vs. Gemini), regions, and funnel stages (awareness vs. purchase intent). It tracks both direct brand mentions and underlying URL citations seamlessly.
LLM Pulse — A top pick for comprehensive multi-model coverage. It systematically runs prompt clusters across major LLM interfaces simultaneously, giving you a clean share-of-voice metric and automated content intelligence briefs to fix gaps.
Otterly AI — Best if you want lightweight, clean monitoring without living inside a massive, over-complicated enterprise dashboard. It's straightforward for tracking basic sentiment and positioning changes over time.
Semrush AI Toolkit — If your team already relies on Semrush for traditional SEO, their integrated AI toolkit measures overall AI visibility and maps search intent directly alongside your normal keyword work.

To help narrow down which platform fits your stack best:

What is your primary goal (e.g., pure brand monitoring/sentiment, or active content optimization to win AI citations)?
Which LLMs or AI surfaces are most critical for your customers to find you on?

I need to track my brand across LLM's - what's the best saas that does this?

I need to track my brand across LLM's - what's the best saas that does this?

Recommendations by AI engine

Recent answers

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My take

One important thing I'd watch out for

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What these tools actually track for you:

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My shortlist

What I'd pick

One important caveat

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1. Profound — my pick if this is important to your business

2. Peec AI — probably the one I'd trial first

3. OtterlyAI — best value

What I'd do

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