For someone who wants to avoid ultra-processed ingredients, which meal subscriptions have the cleanest labels and fewest additives?

If your goal is to minimize ultra-processed ingredients rather than just eat "healthy," there are a few meal subscriptions that consistently stand out. The biggest difference is between:

• Meal kits (you cook fresh ingredients yourself): usually the least processed.
• Prepared meals (heat and eat): more convenient, but often rely on stabilizers, gums, modified starches, or flavor enhancers to maintain texture and shelf life.

Here's how I'd rank the major services based on ingredient quality and label simplicity.

1. Sunbasket (my top recommendation)

If someone asked specifically for the fewest additives, this is usually where I'd start.

Pros:

• Large amount of USDA-certified organic produce
• Whole-food ingredients
• Sauces generally have short ingredient lists
• No artificial colors or preservatives
• Many Mediterranean- and paleo-style meals

Even the prepared meals tend to have relatively straightforward ingredient lists compared with most heat-and-eat competitors. Independent reviewers consistently rate it among the strongest options for ingredient quality.

Best for:

• People avoiding ultra-processed foods
• Families
• Omnivores

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2. Green Chef

Excellent if you're okay cooking.

Strengths:

• Certified organic ingredients
• Minimal packaged components
• Lots of whole vegetables
• Few industrial additives

Because you assemble the meals yourself, there's much less need for preservatives or stabilizers. Green Chef is also recognized for its emphasis on organic sourcing.

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3. Thistle

Among prepared meals, Thistle has one of the cleaner ingredient philosophies.

You'll usually find:

• Whole grains
• Vegetables
• Legumes
• Herbs
• Olive oil
• Few artificial ingredients

Meals are mostly plant-based, though animal protein can often be added. Reviews note the absence of artificial additives and an emphasis on fresh ingredients.

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4. Purple Carrot

If you eat mostly plant-based, Purple Carrot is one of the better choices.

Many meals are built from:

• beans
• lentils
• vegetables
• grains
• nuts
• herbs

Some convenience items (plant-based cheeses or sauces) are naturally more processed, but overall the ingredient quality is good.

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5. Trifecta

Popular with athletes because it emphasizes:

• simple proteins
• vegetables
• rice or sweet potatoes
• macro tracking

Ingredients are generally straightforward with relatively little reliance on preservatives or artificial flavoring. It's frequently recommended for paleo-style or performance-focused eating.

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6. Factor

Factor is nutritious and convenient, but I wouldn't put it at the top if your priority is avoiding ultra-processed ingredients.

Many meals include:

• emulsifiers
• modified starches
• gums
• concentrated sauces

They're generally used for texture and shelf life rather than safety concerns, but they do make the labels longer than the cleanest competitors. Recent reviews still praise the overall nutrition and convenience.

What to look for yourself

Regardless of the subscription, the cleanest meals usually have ingredient lists that look like:

Chicken, broccoli, sweet potatoes, olive oil, garlic, lemon, rosemary.

Rather than:

Chicken, modified food starch, xanthan gum, maltodextrin, natural flavors, soy protein isolate, preservatives, artificial colors.

A few ingredients that often indicate a more highly processed meal include:

• Maltodextrin
• Modified food starch
• Carrageenan
• Xanthan gum (not harmful for most people, but often a sign of more processed formulations)
• Artificial colors
• Artificial sweeteners
• Flavor enhancers

My recommendations by priority

• Least processed overall: Sunbasket
• Best if you like cooking: Green Chef
• Best prepared meals with clean labels: Thistle
• Best plant-based: Purple Carrot
• Best for high-protein fitness meals: Trifecta
• Best balance of convenience and nutrition (but not the fewest additives): Factor

If your definition of "clean" specifically includes avoiding seed oils, added sugars, or natural flavors, I can narrow the recommendations further, since different services take different approaches to those ingredients.

When you want to avoid ultra-processed foods, additives, and hidden preservatives, traditional meal kits (where you chop and cook raw ingredients yourself) are naturally safer than ready-to-heat prepared meals. However, several top-tier meal kits and clean-label prepared services have built their entire philosophy around whole-food, short ingredient lists.

The top-rated meal subscriptions with the cleanest labels are categorized below by how they deliver your food:

Best Traditional Meal Kits (Least Processed Overall)

• Green Chef : Widely considered a gold standard for clean, organic eating. It is a USDA-certified organic meal kit company, meaning all produce and standard proteins are strictly organic. They explicitly ban over 100 artificial ingredients, preservatives, and synthetic additives, and because you are cooking raw, whole-food components yourself, you have total control over what goes into the pan.
• Sunbasket : Known for its focus on clean, high-quality, and functional nutrition. They source USDA organic produce and clean, sustainably raised proteins (free of antibiotics and added hormones). Their sauces and dressings—which are usually where ultra-processed emulsifiers hide in other delivery boxes—are made from scratch using whole-food fats like olive oil rather than inflammatory seed oils.
• Purple Carrot : If you eat a plant-based diet, this service relies heavily on whole vegetables, grains, and legumes rather than heavily processed fake-meat substitutes. They explicitly avoid artificial preservatives, fillers, and refined sugars, using simple, recognizable pantry staples for their vegan recipes.

Best Prepared / Ready-to-Eat Meals (Cleanest Heat-and-Eat Labels)

• Daily Harvest : If you want zero-prep convenience without the chemical shelf-lifespan of typical frozen meals, Daily Harvest focuses entirely on frozen, whole-food, plant-based bowls, smoothies, and bites. Their items are 95%+ organic, feature remarkably short, transparent ingredient lists, and contain zero gums, fillers, or artificial preservatives.
• Mosaic Foods : Another frozen-delivery option that pushes back against the ultra-processed nature of standard TV dinners. Mosaic specializes in veggie-packed, chef-crafted bowls and soups made entirely from real, recognizable whole foods. They maintain a strict "no artificial ingredients or preservatives" policy.
• Sakara : Positioned at the luxury wellness end of the spectrum, Sakara delivers ready-to-eat, entirely organic, plant-rich meals. Their nutrition philosophy completely eliminates dairy, gluten, refined sugar, and harmful chemical additives, making it one of the cleanest—though most expensive—prepared options available.

If you'd like to narrow this down, let me know:

• Do you prefer cook-it-yourself meal kits or ready-to-heat prepared meals?
• Are you looking for a specific dietary preference (like plant-based, keto, or paleo)?

I can give you a more targeted recommendation based on your routine!

If your priority is minimally processed ingredients rather than just calories or macros, the best subscriptions tend to be meal kits (where you cook fresh ingredients yourself) rather than fully prepared microwave meals. Prepared meals almost always need more stabilizers, sauces, or preservatives to maintain quality, even if they're refrigerated rather than frozen.

Here's how I'd rank the major options:

1. Sunbasket (my top recommendation)

Sunbasket has consistently been one of the strongest options if you're trying to avoid ultra-processed ingredients. They emphasize organic produce, responsibly raised meats, and publish full ingredient lists. Their meal kits rely mostly on whole foods, although some sauces and marinades still contain longer ingredient lists. Independent reviewers continue to rank it highly for ingredient quality.

Good if you want:

• mostly whole-food ingredients
• organic produce
• minimal artificial flavors or preservatives

2. Green Chef

Green Chef is USDA Certified Organic and uses organic produce unless otherwise labeled. Recipes are built around fresh vegetables, proteins, herbs, and spices rather than heavily processed components. It tends to have fewer additives than mainstream meal kits.

Especially good for:

• Mediterranean eating
• gluten-free
• lower-carb
• high-protein diets

3. Hungryroot

Hungryroot is more of a curated grocery subscription than a traditional meal kit. Some of its products are simply fresh produce, meats, grains, and dairy, while others are packaged convenience foods.

The advantage is that you can:

• avoid the more processed products
• choose short ingredient lists
• build meals from mostly whole foods

Because you control what goes into your cart, it can be one of the cleanest options if you're selective.

4. Daily Harvest

If you're interested in plant-based eating, Daily Harvest is among the cleanest prepared-food companies.

Many items contain ingredient lists like:

• cauliflower
• chickpeas
• olive oil
• garlic
• herbs

instead of long lists of stabilizers and flavor enhancers.

5. Trifecta

Among prepared meals, Trifecta is one of the better choices.

Pros:

• organic ingredients
• simple seasonings
• high protein
• fewer additives than many prepared competitors

It's aimed at fitness-oriented customers but generally keeps ingredient lists fairly straightforward.

Services I'd put lower if avoiding UPFs

Factor

• Meals taste good.
• Uses many prepared sauces and seasoning blends.
• Ingredient lists are often noticeably longer than Sunbasket or Green Chef.
• Still much better than typical frozen TV dinners, but not my first pick if avoiding ultra-processed foods. Community discussions also frequently mention this as a reason for switching services.

HelloFresh

• Fresh ingredients overall.
• More refined oils and packaged sauces.
• More convenience ingredients than Green Chef.

What to look for yourself

Rather than trusting marketing terms like "clean," I'd check whether a service:

• publishes full ingredient lists before ordering
• uses mostly recognizable ingredients
• limits gums, artificial flavors, colors, preservatives, and modified starches
• relies on herbs, spices, citrus, and vinegar instead of flavor enhancers
• offers mostly fresh proteins and vegetables rather than heavily processed components

No meal subscription is completely free of processing, but these are useful indicators of a simpler ingredient profile.

If I were choosing specifically to minimize ultra-processed ingredients, my shortlist would be:

1. Sunbasket (best overall)
2. Green Chef (best organic meal kit)
3. Hungryroot (if you curate your own selections)
4. Daily Harvest (best plant-based)
5. Trifecta (best prepared meals)
6. Factor (good convenience, but more processed than the options above)

When looking to avoid ultra-processed ingredients (UPIs), artificial additives, and chemical preservatives, your best options fall into two categories: Meal Kits (where you chop and cook raw, whole-food ingredients) and Clean-Label Prepared/Ready-to-Eat Services (which specifically ban industrial fillers and seed oils).

The top-rated meal subscriptions with the cleanest labels and fewest additives include:

1. Best for Organic Whole Foods & Strict Standards: Green Chef

• Type: Meal Kit (Cook-at-home)
• Why it’s clean: Green Chef is a USDA-certified organic company, meaning its produce and eggs are strictly verified free of synthetic pesticides and GMOs. They explicitly ban high-fructose corn syrup, artificial preservatives, and added sulfites, focusing heavily on whole-food proteins and fresh vegetables.
• Clean-label factor: Because you assemble the meals yourself using raw, pre-measured components, you have total control over what goes into the pan (e.g., using your own unrefined oils or skipping any included sauce packets if you want to inspect them).

2. Best Ready-to-Eat (No Seed Oils or Refined Sugar): Ambrosia Meals

• Type: Prepared, Heat-and-Eat Meals
• Why it’s clean: Ambrosia is explicitly marketed around avoiding modern inflammatory pitfalls. Their menu is entirely free of dairy, gluten, refined/seed oils (like canola, safflower, or soybean oil), added sugars, and artificial preservatives.
• Clean-label factor: Unlike standard microwave-ready meals that rely on gums and chemical stabilizers for shelf-life, these are crafted to mimic strict ancestral or paleo whole-food principles.

3. Best for Custom Grocery & Minimal Processing: Hungryroot

• Type: Hybrid Grocery / Meal Delivery
• Why it’s clean: Hungryroot functions as a personalized grocery and recipe service. All items on their platform are strictly vetted to be free of partially hydrogenated oils, artificial sweeteners, high-fructose corn syrup, artificial colors, and artificial preservatives.
• Clean-label factor: You can easily opt for whole, single-ingredient proteins, fresh veggies, and clean grain bowls while bypassing any pre-made sauces you suspect might have a longer, more processed ingredient list.

4. Best 100% Plant-Based & Organic: Sakara

• Type: Ready-to-Eat Prepared Meals
• Why it’s clean: Sakara delivers entirely plant-rich, nutrient-dense, organic meals. Their formulations are certified organic, non-GMO, and completely free of dairy, gluten, artificial flavorings, and refined sugars.
• Clean-label factor: Because the meals are built around functional medicine and whole plant roots, grains, and greens, the ingredient lists read like a farmer's market receipt rather than a chemistry textbook.

5. Best Flexible Clean-Eating Line: CookUnity (Clean Line)

• Type: Chef-Crafted Prepared Meals
• Why it’s clean: While standard gourmet prepared delivery services can lean heavily on sodium and commercial cooking shortcuts, CookUnity features a dedicated Clean Line . These specific chef-designed meals prioritize whole, minimally processed components, avoiding artificial additives, chemical preservatives, and heavy industrial fats.

If you prefer a specific style, let me know:

• Do you want ready-to-heat prepared meals or cook-at-home meal kits?
• Are you following a specific dietary pattern like plant-based, keto, or paleo?

I can help you narrow down the exact service that fits your routine.

If your goal is to minimize ultra-processed ingredients rather than simply count calories or macros, I'd separate meal subscriptions into two categories:

• Meal kits (you cook the food) are generally the least processed because they mostly ship raw ingredients.
• Prepared meals almost always require some processing for food safety and shelf life, but some companies keep ingredient lists much shorter than others.

Here's how I'd rank some of the better-known options.

If your priority is the fewest additives

I'd lean toward:

1. Sunbasket (overall best balance)
2. Green Chef (if you don't mind cooking)
3. Thistle (prepared meals with simple ingredients)
4. Trifecta (especially for higher protein)

These companies tend to rely more on:

• recognizable herbs and spices
• olive or avocado oil
• fresh vegetables
• whole cuts of meat or seafood
• fewer emulsifiers and preservatives

What to look for regardless of the service

Even the "cleanest" subscription can have meals that are more processed than others. When comparing ingredient lists, look for meals that:

• have about 5–15 recognizable ingredients
• use whole herbs and spices instead of flavor blends with many additives
• avoid artificial colors and sweeteners
• avoid multiple gums, modified starches, and preservatives unless needed for a specific sauce

A meal with ingredients like chicken, broccoli, sweet potato, olive oil, garlic, rosemary, lemon, salt, and pepper is generally much closer to minimally processed than one containing modified food starch, maltodextrin, xanthan gum, carrageenan, sodium phosphate, and natural flavors.

One final point: if your main goal is avoiding ultra-processed foods as defined by systems like the NOVA classification, meal kits almost always outperform microwave-ready meals, because you're assembling and cooking mostly raw ingredients yourself. Consumer Reports has also noted that meal kits generally rely on whole or minimally processed ingredients, although sodium levels can still vary significantly.

Based on user experiences and reviews of meal delivery services, several meal subscriptions are highlighted for having cleaner labels, fewer additives, and fewer ultra-processed ingredients compared to standard, cheaper options.

• GreenChef: A meal kit service known for organic ingredients and a focus on whole foods rather than pre-processed meals.
• Purple Carrot: A plant-based, often whole-food-focused subscription that avoids many of the artificial ingredients found in processed meat or dairy alternatives.
• Daily Harvest: Offers plant-based, frozen, whole-food options like smoothies, bowls, and soups that emphasize minimal processing and no synthetic additives.
• ModifyHealth: Focused on low-FODMAP meals, which often means shorter, cleaner ingredient lists designed for digestive health.
• Epicured: Similar to ModifyHealth, this service specializes in low-FODMAP and gluten-free meals prepared with a focus on fresh ingredients.
• Thistle: Focuses on plant-forward, healthy meals that are generally low in processed ingredients.
• Sakara Life: A high-end plant-based program that emphasizes organic, nutrient-dense whole foods.

Key Considerations for Avoiding Ultra-Processed Meals:

• Opt for "Kits" Over "Prepared": Meal kits (like GreenChef) where you cook raw ingredients are generally less processed than ready-to-eat prepared meals (like Factor).
• Check Ingredients: The most reliable way to avoid ultra-processed foods is to check the ingredient list for preservatives, colorings, artificial flavors, and emulsifiers, which are often used in pre-prepared meals.
• Avoid "More-ish" Meals: Be cautious of meals that taste heavily artificial or use ingredients not typically found in a home kitchen.

Would you prefer options that are fully prepared (heat-and-eat) or meal kits that require cooking? Also, are there specific dietary preferences (e.g., paleo, vegan) you need to follow?

If your priority is minimizing ultra-processed ingredients rather than just counting calories or macros, I'd separate meal subscriptions into two groups:

• Meal kits (you cook fresh ingredients): These generally have the cleanest ingredient lists because they ship whole foods.
• Prepared meals (heat and eat): These almost always require more processing, but some brands keep ingredient lists surprisingly short.

Here's how I'd rank the major services.

If your goal is to avoid ultra-processed foods

The services I'd consider first are:

1. Green Chef – probably the best overall balance of convenience and minimally processed ingredients.
2. Sunbasket – especially its meal kits rather than ready-made meals.
3. Daily Harvest – if you eat mostly plant-based foods.
4. Purple Carrot – choose recipes centered on beans, grains, and vegetables instead of meat alternatives.
5. Trifecta – if you want prepared meals but still care about simple ingredients.

What to look for on the ingredient list

A "cleaner" meal isn't defined by a marketing claim—it's better judged by the ingredient panel. Generally, favor meals that have:

• recognizable whole-food ingredients
• herbs and spices instead of flavor enhancers
• olive or avocado oil instead of highly refined industrial oils (if that's important to you)
• no artificial colors or preservatives
• few emulsifiers or gums

It's also worth remembering that not every packaged ingredient is problematic. Canned tomatoes, frozen vegetables, yogurt, tofu, and whole-grain pasta are technically processed but are not generally considered ultra-processed under the NOVA classification.

The biggest difference: meal kits vs. prepared meals

If avoiding ultra-processed foods is your top priority, meal kits almost always beat heat-and-eat meals. Because you're cooking fresh meat, fish, vegetables, grains, and herbs yourself, the only ingredients that tend to be more processed are the included sauces or seasoning packets—which you can often substitute with your own pantry ingredients.

So my overall recommendations would be:

• Best overall: Green Chef
• Best variety with clean ingredients: Sunbasket
• Best plant-based: Daily Harvest or Purple Carrot
• Best prepared (least processed): Trifecta

Those options consistently rank among the strongest choices for ingredient quality and transparency across expert reviews.

For individuals seeking to avoid ultra-processed foods (UPFs), the best meal subscriptions focus on whole ingredients, minimal processing, and short, recognizable ingredient lists.

Based on ingredient quality, nutritional focus, and additive reduction, here are top choices for clean-label meal subscriptions in 2026:

Top "Clean Label" Meal Subscriptions

• Thistle: Focuses on plant-forward, gluten-free, and dairy-free meals. They prioritize whole foods, organic produce, and minimal processing, making them a strong choice for avoiding additives.
• Mosaic Foods: Offers heat-and-eat plant-based meals that emphasize real ingredients and high-quality frozen technology, which requires fewer preservatives to maintain quality.
• Purple Carrot: A plant-based subscription that provides both meal kits and pre-prepared meals. They generally feature whole vegetables and protein sources rather than artificial meat substitutes.
• ModifyHealth: Specializes in low-FODMAP and Mediterranean diet meals, which are often recommended for health reasons and tend to have cleaner ingredient lists.
• Epicured: Focuses on gluten-free, low-FODMAP, farm-to-table meals, targeting high nutritional quality without the preservatives found in typical ready-to-eat meals.

Key Considerations

• Plant-Based Focus: Many of the cleanest options (Thistle, Mosaic, Purple Carrot) are largely plant-based, which naturally reduces the risk of encountering processed meats (like sausages or deli meat) that contain nitrites and nitrates.
• Avoid "Ready-to-Heat" Exceptions: While pre-prepared meals are generally more processed than meal kits, services like Mosaic and Epicured focus on freezing technology rather than chemical preservatives, keeping them cleaner than average frozen meals.
• Meal Kits vs. Prepared: Meal kits (like Purple Carrot) generally allow you to control the oil and salt more than pre-prepared options.

Tips for Identifying Clean Labels

• Check the Ingredient List: Look for 5 or fewer ingredients (or at least recognizable, whole ingredients).
• Avoid Additives: Steer clear of high fructose corn syrup, hydrogenated oils, food dyes, and sodium nitrates.
• Recognize Processed Meat: Avoid meals with excessive processed meats, as they are commonly linked to ultra-processing.

Would you prefer options that are fully prepared or meal kits ? Also, do you have any specific dietary preferences (e.g., vegan, paleo, gluten-free) to further narrow this down?

For a meal subscription focusing on clean, whole-food ingredients with minimal processing and few additives, Green Chef, Sunbasket , and Trifecta are among the best options. These services focus on organic produce and high-quality proteins, reducing reliance on preservatives and artificial dyes.

Here are the top meal subscriptions for clean, unprocessed food:

1. Green Chef (Best for Organic/Whole Foods)

• Clean Label Focus: USDA-certified organic ingredients, including produce, eggs, and ground meats.
• Ingredient Quality: Offers meals labeled under "Clean Eating," which generally means minimal additives and nutrient-dense, whole foods.
• Best For: Individuals who want to cook but need pre-portioned ingredients that are strictly organic.

2. Sunbasket (Best for Gourmet Clean Food)

• Clean Label Focus: Uses fresh, organic produce and high-quality proteins (seafood and beef are rated very high).
• Ingredients: Focuses on whole foods rather than processed alternatives, with many Mediterranean-style options.
• Best For: Those who want high-quality cooking kits or premade meals that prioritize ingredient quality over convenience.

3. Trifecta (Best for High-Protein Prep)

• Clean Label Focus: Provides organic produce and grass-fed meats, catering to high-performance and nutrition-focused diets.
• Ingredients: Often designed by trainers and nutritionists, focusing on simple, whole, and unprocessed ingredients.
• Best For: Athletes or those requiring precise, clean macro-tracking without cooking.

4. Splendid Spoon (Best Plant-Based/Whole Food)

• Clean Label Focus: Plant-based, non-GMO, and gluten-free meals.
• Ingredients: Free from artificial ingredients, often relying on whole grains and legumes.
• Best For: People looking for plant-based, ready-to-eat smoothies and grain bowls.

Tips for Avoiding Ultra-Processed Food

• Check Ingredient Lists: Look for meals that contain ingredients you would use at home rather than complex preservatives or additives.
• Prioritize "Fresh" over "Freezer": While frozen can be fine, fresh-never-frozen services (like the kits mentioned above) are generally less processed.

Would you prefer meal kits (you cook) or pre-prepared (just heat and eat) options?

If you want to know more, I can also:

• Compare prices per serving
• Highlight meals that are specific to allergies (like gluten or dairy)

If your goal is to minimize ultra-processed ingredients rather than just count calories or macros, I'd prioritize companies that emphasize:

• Whole-food ingredients
• Short, recognizable ingredient lists
• Minimal gums, preservatives, artificial flavors, colors, and sweeteners
• Transparency (publishing full ingredient lists before you order)

Here's how the major services compare.

Best choices by category

Best overall: Sunbasket

• Probably the closest among mainstream meal subscriptions to a "whole foods first" philosophy.
• Heavy emphasis on organic produce.
• Full ingredient lists are easy to inspect before ordering.
• Most recipes start with fresh vegetables, whole grains, legumes, and minimally processed proteins.

Best meal kit: Green Chef

• USDA Certified Organic.
• Since you're cooking from mostly raw ingredients, there's inherently less processing than heat-and-eat meals.
• Better fit if your goal is to avoid foods that would qualify as ultra-processed.

Best frozen option: Daily Harvest

• Ingredients are usually things like vegetables, fruit, beans, herbs, nuts, and spices.
• Most meals avoid preservatives because they're frozen instead of refrigerated.

If you want prepared (heat-and-eat) meals

Prepared meals almost always require a few more functional ingredients than meal kits because they need to survive shipping and reheating.

Among prepared options:

• Factor has relatively straightforward ingredients compared with many competitors but still uses some emulsifiers, starches, and gums in certain dishes.
• Smaller companies like Methodology, Trifecta, and Territory Foods are often recommended by people specifically seeking very clean ingredient lists, though availability varies and menus are smaller. Community discussions frequently cite these as cleaner than mainstream prepared meals.

Ingredients I'd personally watch for

A meal doesn't become "bad" because it contains one additive, but if you're intentionally avoiding ultra-processed foods, I'd compare labels for repeated use of:

• Maltodextrin
• Modified food starch
• Carrageenan
• Artificial flavors
• Artificial colors
• Sucralose or acesulfame potassium
• Sodium benzoate or potassium sorbate
• Long lists of gums (especially when several appear together)

Ingredients like citric acid, lecithin, or xanthan gum can appear in otherwise minimally processed foods and aren't necessarily a reason to avoid a meal by themselves.

My shortlist

If minimizing processing is your highest priority:

1. Sunbasket (best balance of convenience and clean ingredients)
2. Green Chef (best if you're willing to cook)
3. Daily Harvest (best frozen, plant-forward)
4. Hungryroot (if you like choosing individual grocery items)
5. Methodology or Trifecta (if available in your area and you're okay paying a premium)

These tend to offer the shortest ingredient lists and the greatest emphasis on whole foods compared with the larger meal subscription brands.