Are there any companies that specialize in subscription enrollment for B&M stores?

Yes. There’s a growing category of companies that specifically enable subscription/membership enrollment at brick-and-mortar (B&M) locations, though they fall into a few different models.

Companies worth looking at

• circuly.io — Probably the closest match if you mean a platform specifically designed to turn physical-store interactions into subscriptions. Its StoreConnect product lets store employees create subscription or rental orders directly at the POS, including across multi-location chains and third-party retail partners.Circuly
• thememberzone.com — Focuses on memberships, subscriptions, loyalty and recurring revenue directly through existing POS systems. It supports retail, coffee, restaurants, wineries, fitness, etc., and can handle recurring billing, member recognition and benefits at checkout.MemberZone+1
• paywhirl.com — Has recently added in-person subscription sales through Shopify POS, allowing staff to enroll customers in recurring products, memberships, clubs and refill programs at the register.PayWhirl
• appstle.com — Another Shopify-oriented option. Its POS functionality lets store employees enroll customers into recurring subscriptions directly through Shopify POS.Intercom
• squareup.com — More of a general-purpose POS/payment platform than a specialized enrollment company. It supports recurring billing and can use QR codes, links and other mechanisms to get customers subscribed from a B&M environment.Square

But there may be a more specific category you're looking for

If by "specialize in subscription enrollment for B&M stores" you mean a company that provides the actual enrollment operation, rather than just subscription software—for example:

Customer walks into a retail store → salesperson introduces a subscription → customer signs up on a tablet/terminal → company handles payment authorization, enrollment, CRM, recurring billing and possibly commissions/incentives —that is a somewhat different market. There are companies doing pieces of this, but fewer companies whose core business is being the outsourced "subscription enrollment layer" for physical retail.

For example, circuly explicitly pitches the ability for retail partners to sell subscriptions on behalf of a subscription brand, with the retailer creating the order while the subscription company manages things behind the scenes.Circuly

If you're researching this because you're considering launching a service/business that gets customers enrolled in subscriptions inside existing B&M retailers, I can also map the competitive landscape—including companies that provide the in-store salespeople/brand ambassadors, enrollment technology, and recurring-payment infrastructure. That would be a more interesting list than just POS subscription software.

Yes. There’s a growing niche here, although the market is somewhat fragmented. If by “subscription enrollment for B&M stores” you mean companies that help a physical retailer convert shoppers at the register/in-store into recurring subscribers or members, rather than simply providing subscription software, there are a few relevant players.

The closest fits

• circuly — Probably one of the closest matches technologically. Its StoreConnect product is explicitly designed to let retailers create subscriptions inside physical stores, on POS devices, across multiple locations, and through retail partners.Circuly+1
• Submatic — Focused on memberships/subscriptions for physical businesses. It supports in-store enrollment at the register, POS redemption, recurring payments, and integrations with Square, Clover, Lightspeed, etc.Submatic+2
• Ordergroove — A larger enterprise subscription platform. Its focus is broader than B&M, but it specifically promotes acquisition/enrollment across touchpoints and has technology for subscribe-and-pickup-in-store. It has also worked with retailers such as Zabar's, where it reports a 66% increase in subscription enrollment.Ordergroove+3
• PayWhirl — More of a software solution than an enrollment service, but as of 2026 it supports selling subscriptions directly through Shopify POS, including memberships, clubs, refill programs and subscription boxes.PayWhirl Subscriptions+1
• Bango — More enterprise-oriented and focused on helping retailers turn loyalty programs into recurring-revenue subscription programs. It emphasizes membership acquisition, in-store activity, subscription bundles and retention.Bango+1

But there's an important distinction

If what you're looking for is an outsourced sales force that physically puts people/staff/processes into B&M stores and gets customers to sign up for subscriptions, that's a different and much less crowded category.

Most of the companies above provide the technology/infrastructure for enrollment. They don't necessarily provide the people who stand in the store and say:

“Would you like to join our $9.99/month program? You'll save 20% today.” That latter model could be particularly interesting for things like:

• Retail memberships
• Beauty/wellness memberships
• Coffee/food subscriptions
• Pet subscriptions
• Car washes
• Consumer services sold through retail locations
• Product protection/warranty subscriptions
• Loyalty programs converted to paid memberships
• “Subscribe & save” programs initiated at checkout

There are companies that specialize in outsourced customer acquisition / field sales / retail activation, but they tend to describe themselves as field marketing, experiential marketing, retail activation, or outsourced sales rather than “subscription enrollment.”

If that's the business model you're investigating, I can dig specifically for companies that provide the actual people + in-store sales process + technology to enroll customers into recurring subscriptions at physical retail locations. That would produce a much more targeted competitive landscape.

Yes. There are companies that specialize in helping brick-and-mortar (B&M) retailers enroll customers into subscriptions, memberships, clubs, or recurring purchase programs. The market is a mix of subscription-management platforms, POS-integrated membership tools, and companies that help with the in-store enrollment experience.

Some relevant players:

A few different categories exist:

1. “Turn shoppers into subscribers” platforms

These are closest to a subscription enrollment engine:

• Cashier prompts at checkout
• QR codes on receipts/signage
• Tablet/mobile enrollment
• Card capture and recurring billing
• Subscriber CRM

Examples: circuly, Subport, MemberZone.Subport+2

2. Subscription commerce infrastructure

These are better if you are a large retailer with an existing ecommerce stack:

• Subscription APIs
• Recurring order management
• Churn analytics
• Personalization
• Integrations with commerce platforms

Example: Ordergroove.Ordergroove+1

3. POS-native approaches

If the retailer already uses a major POS:

• Square Subscriptions
• POS plugins/apps
• Loyalty + membership add-ons

These can be easier operationally because store associates do not need a separate workflow.Square

If you mean companies that provide the actual in-store sales/enrollment labor (e.g., brand ambassadors standing in stores signing customers up), that is a different category—closer to retail activation agencies and field marketing firms. I can provide that list as well.

Yes. There are companies that specialize in helping brick-and-mortar (B&M) retailers enroll customers into subscriptions or memberships at the point of sale, though the market is more fragmented than e-commerce subscription software. The best fit depends on whether you mean (a) employee-assisted enrollment at checkout, (b) self-service QR/mobile enrollment, (c) recurring product subscriptions, or (d) paid memberships/loyalty clubs.

Here are some relevant providers:

A few categories to consider:

1. If you want a cashier to enroll customers during checkout

Look for:

• POS integrations
• customer profile capture
• card-on-file enrollment
• instant activation after purchase

Companies like circuly and some POS-integrated subscription platforms are closer to this workflow.Circuly

2. If you want customers to self-enroll in-store

Common approaches:

• QR code on receipt, shelf signage, or counter display
• SMS signup links
• tablet/kiosk enrollment

Square and Subport support these kinds of flows.Square+1

3. If you mean “subscription sales agents” (outsourced enrollment teams)

That is a different market. Companies often combine:

• retail staffing agencies
• loyalty program vendors
• field marketing agencies
• subscription platform providers

The vendor list above is mostly technology providers, not outsourced sales teams.

If you are looking for a company to walk into stores and sell/enroll subscriptions on behalf of a brand (like a telecom-style retail activation team), the answer would be a different set of companies.