Data as of Aug 25, 2026 · Based on 357 AI responses · Shares cover the last 30 days · See how Parse measures this
IT Infrastructure Virtualization Software
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
NAKIVO| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | VeeamCited as the reliable, feature-rich industry standard for VM backup. | Cited as the reliable, feature-rich industry standard for VM backup. | 79% |
| 2 | NAKIVOA fast, cost-effective alternative to Veeam, praised for being user-friendly. | A fast, cost-effective alternative to Veeam, praised for being user-friendly. | 62% |
| 3 |  Hornetsecurity | 50% | |
| 4 |  VembuA budget-minded suite for SMBs wanting enterprise-like features. | A budget-minded suite for SMBs wanting enterprise-like features. | 36% |
| 5 |  AcronisNoted for combining backup with integrated cybersecurity and ransomware protection. | Noted for combining backup with integrated cybersecurity and ransomware protection. | 30% |
| 6 |  SynologyRecommended as a license-free option for users with Synology NAS hardware. | Recommended as a license-free option for users with Synology NAS hardware. | 27% |
| 7 |  Proxmox | 21% | |
| 8 |  Barracuda | 13% | |
| 9 | 10% | ||
| 10 |  NovaBACKUP | 10% | |
| 11 |  QNAP | 10% | |
| 12 |  HYCU | 9% | |
| 13 |  BackupChain | 9% | |
| 14 |  Bacula | 9% | |
| 15 |  Commvault | 8% | |
| 16 |  MSP360 | 8% | |
| 17 |  Cohesity | 7% | |
| 18 |  BDRShield | 6% | |
| 19 |  Wasabi | 5% | |
| 20 |  Microsoft | 5% | |
| 21 |  Unitrends | 5% | |
| 22 |  Broadcom | 4% | |
| 23 |  Vinchin | 4% | |
| 24 |  Backblaze | 3% | |
| 25 |  Arcserve | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
veeam.com is the page AI reaches for most here, cited in 48% of analyzed answers.
Climbed from a top contender to the undisputed #1 mention since Nov 2025.
“One of several strong options” → “The default "industry standard" recommendation”
Emerged in late 2025 as the top value-focused alternative, rising from #9 to #2.
Began as the top-cited brand in Oct 2025 but has since been surpassed, dropping from #1 to #3.
Dropped from the second-most cited brand to a less frequent mention since Dec 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| NAKIVO | 91% | 95% | |
| Synology | 23% | 60% | |
| Veeam Backup & Replication | 59% | 20% | |
| Veeam | 41% | 60% | |
| Proxmox Backup Server | 41% | 5% |
VeeamNAKIVOAltaroInitially, in Oct 2025, AI models frequently recommended Altaro for its SMB-friendly pricing and ease of use. From Nov 2025 onward,
I need an on-prem backup solution for 20+ VMs that's reliable and not crazy expensive. Any recs?
Initially, in Oct 2025, AI models frequently recommended Altaro for its SMB-friendly pricing and ease of use. From Nov 2025 onward,
Across 357 AI responses, Veeam is mentioned most, named in 79% of them, followed by NAKIVO (62%) and Hornetsecurity (50%).
Parse measures each brand's mention rate — the share of answers naming it — across 357 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
