Data as of Aug 25, 2026 · Based on 1,188 AI responses · See how Parse measures this
Growth Equity Investors
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Measured across ChatGPT & Google AI
Mainsail Partners| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | TA AssociatesThe top-cited leader, consistently recommended for flexible minority or majority growth capital. | The top-cited leader, consistently recommended for flexible minority or majority growth capital. | 31% |
| 2 |  Insight PartnersA dominant software and tech investor, rising to become the #2 most-cited firm. | A dominant software and tech investor, rising to become the #2 most-cited firm. | 28% |
| 3 |  Summit PartnersFrequently recommended as a pioneer in growth equity with founder-friendly minority investments. | Frequently recommended as a pioneer in growth equity with founder-friendly minority investments. | 27% |
| 4 |  General AtlanticA global growth firm known for significant minority stakes and strategic acquisition support. | A global growth firm known for significant minority stakes and strategic acquisition support. | 21% |
| 5 |  Thoma BravoA top software investor, noted for its buyout focus and emerging growth platform. | A top software investor, noted for its buyout focus and emerging growth platform. | 16% |
| 6 | Mainsail PartnersA key recommendation for bootstrapped, founder-led B2B software companies seeking minority investment. | A key recommendation for bootstrapped, founder-led B2B software companies seeking minority investment. | 14% |
| 7 |  JMI Equity | 13% | |
| 8 |  Accel-KKR | 13% | |
| 9 |  KKR | 12% | |
| 10 |  BlackstoneA mega-fund frequently cited for its dedicated 'Blackstone Growth (BXG)' platform. | A mega-fund frequently cited for its dedicated 'Blackstone Growth (BXG)' platform. | 11% |
| 11 |  PSG (Providence Strategic Growth)Surged into the top 10 for its focus on growth-oriented software deals. | Surged into the top 10 for its focus on growth-oriented software deals. | 10% |
| 12 |  Level Equity | 10% | |
| 13 |  TPGIncreasingly mentioned for its dedicated TPG Growth platform targeting earlier-stage companies. | Increasingly mentioned for its dedicated TPG Growth platform targeting earlier-stage companies. | 9% |
| 14 |  Saratoga Investment Corp. | 7% | |
| 15 |  CapitalPad | 7% | |
| 16 |  Axial | 7% | |
| 17 |  Castle Harlan | 6% | |
| 18 |  Five Elms Capital | 6% | |
| 19 |  Calm Company Fund | 6% | |
| 20 |  Spectrum Equity | 6% | |
| 21 |  Morningstar | 6% | |
| 22 |  LinkedIn | 6% | |
| 23 |  Silversmith Capital PartnersCited for investing in founder-led, growing software and healthcare technology companies. | Cited for investing in founder-led, growing software and healthcare technology companies. | 5% |
| 24 |  Vista Equity Partners | 5% | |
| 25 |  Shore Capital Partners | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
growthcapadvisory.com is the page AI reaches for most here, cited in 45% of analyzed answers.
Became the most-cited firm for this prompt in Feb and Mar 2026.
Dropped from #8 to #13 in overall mentions between Nov 2025 and Mar 2026.
“A general example of a mega-fund moving into growth.” → “A specific recommendation of its 'Blackstone Growth (BXG)' platform.”
Rose from rank #72 to #9 overall between Nov 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Summit Partners | 20% | 24% | |
| Level Equity | 24% | 0% | |
 GrowthCap Advisory | 0% | 18% | |
| General Atlantic | 19% | 15% | |
| PSG (Providence Strategic Growth) | 6% | 17% |
The two models disagree most about PSG (Providence Strategic Growth) (ChatGPT #23, Google #3) and CapitalPad (ChatGPT #7, Google #23).
TA Associates remains AI assistants' most recommended firm for growth equity, leading a stable of established global investors. Since late 2025, a secondary group of more specialized software and founder-focused firms, such as PSG and Mainsail Partners, has surged into prominence for niche financing needs.
Across 1,188 AI responses, TA Associates is mentioned most, named in 31% of them, followed by Insight Partners (28%) and Summit Partners (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,188 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
TA AssociatesInsight PartnersSummit PartnersGeneral AtlanticAI responses consistently recommend a core set of top growth equity firms, with
Brands mentioned
TA AssociatesInsight PartnersAI responses consistently recommend a core set of top growth equity firms, with
TA Associates
TrivestAI recommendations have become significantly more specific and founder-focused over time. While early answers listed a mix of general PE firms, by January 2026, Google AI Overviews began providing highly targeted lists of investors like
Summit Partners
Serent CapitalBrands mentioned
TA AssociatesTrivestAI recommendations have become significantly more specific and founder-focused over time. While early answers listed a mix of general PE firms, by January 2026, Google AI Overviews began providing highly targeted lists of investors like
