Based on 84 ChatGPT and Google AI responses from Aug 14 to Aug 16, 2026. · See how Parse measures this
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Measured across ChatGPT & Google AI| # | Brand | Mention rate |
|---|---|---|
| 1 | 63% | |
| 2 | 43% | |
| 3 | 36% | |
| 4 | 27% | |
| 5 | 24% | |
| 6 | 23% | |
| 7 |  SIG Sauer | 20% |
| 8 |  Smith & Wesson | 19% |
| 9 | 18% | |
| 10 | 17% | |
| 11 |  Glock | 15% |
| 12 | 15% | |
| 13 |  Kimber America | 14% |
| 14 |  Walther PPK | 13% |
| 15 | Walther Arms | 13% |
| 16 | 12% | |
| 17 | 11% | |
| 18 | 11% | |
| 19 | 11% | |
| 20 | 10% | |
| 21 |  Beretta | 8% |
| 22 |  Staccato | 7% |
| 23 | 6% | |
| 24 |  Sanctum | 6% |
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 40% of analyzed answers.
The questions people ask AI that drive brand mentions.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 57% | 69% | ||
| 31% | 55% | ||
| 31% | 40% | ||
| 29% | 26% | ||
| 10% | 36% |
The two models disagree most about Glock (ChatGPT #24, Google #7) and Dan Wesson Firearms (ChatGPT #15, Google #4).
Across 84 AI responses, Staccato is mentioned most, named in 63% of them, followed by Springfield Armory (43%) and Bul Armory (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 84 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
