Data as of Aug 25, 2026 · Based on 1,578 AI responses · See how Parse measures this
Digital Freight Marketplace Platforms
Parse
https://parse.gl
DAT has emerged as the top-cited digital freight marketplace, frequently recommended for its extensive load board network. This marks a clear shift in AI recommendations, which have moved from favoring freight brokers like FreightCenter and to prioritizing direct load boards and freight matching platforms.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 32% | ||
| 2 | Recommended as an enterprise-grade TMS for large firms with complex global logistics. | 28% | |
| 3 | A prominent load board marketplace, often recommended alongside DAT for freight matching. | 20% | |
| 4 | 19% | ||
| 5 | A key digital freight matching platform, noted for its app-based instant booking. | 19% | |
| 6 | A frequently recommended TMS balancing powerful features with usability for mid-sized shippers. | 19% | |
| 7 | 18% | ||
| 8 | Frequently cited TMS for complex, global, and multi-modal logistics operations. | 17% | |
| 9 | A popular load board for finding freight, especially for backhauls and TMS integration. | 16% | |
| 10 | 15% | ||
| 11 | 11% | ||
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 10% | ||
| 15 | 10% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 10% | ||
| 21 | 9% | ||
| 22 | 9% | ||
| 23 | 9% | ||
| 24 | 8% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
dat.com is the page AI reaches for most here, cited in 34% of analyzed answers.
Became the top-cited brand by December 2025, rising from no mentions in October.
Emerged as the #2 most-cited brand by March 2026 from no mentions in October 2025.
“A general digital freight platform for finding carriers.” → “Highlighted for its app-based instant booking and automated 'load bundling' features.”
Fell from a top-3 rank in October 2025 to #10 by March 2026.
Dropped from the #1 position in October 2025 to #13 by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 29% | 39% | ||
| 36% | 20% | ||
| 24% | 30% | ||
| 33% | 10% | ||
| 12% | 25% |
The two models disagree most about MercuryGate (ChatGPT #12, Google #24) and SAP Transportation Management (ChatGPT #2, Google #14).
DAT has emerged as the top-cited digital freight marketplace, frequently recommended for its extensive load board network. This marks a clear shift in AI recommendations, which have moved from favoring freight brokers like FreightCenter and Freightquote to prioritizing direct load boards and freight matching platforms.
Across 1,578 AI responses, DAT Freight & Analytics is mentioned most, named in 32% of them, followed by Oracle (28%) and Truckstop (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,578 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Answers consistently recommend load boards like DAT, Truckstop, and
123LoadBoard. Starting in late 2025, Google AI Overviews and ChatGPT began highlighting newer direct-to-carrier marketplaces like
Cashfreight and
CargoBot alongside the established leaders.
Brands mentioned
DATI am looking for a "freight marketplace" that connects shippers directly with independent truckers.
Answers consistently recommend load boards like DAT, Truckstop, and
123LoadBoard. Starting in late 2025, Google AI Overviews and ChatGPT began highlighting newer direct-to-carrier marketplaces like
Cashfreight and alongside the established leaders.
Brands mentioned
Initially, AI responses emphasized using freight brokers and marketplaces like Freightos. Since late 2025, recommendations have shifted to highlighting TMS platforms like
Kuebix for centralized quoting and direct rate comparisons using platforms like
Freightquote and
FreightCenter.
The market map