What does AI recommend for influencer marketing platforms and agencies?

Collabstr is now the most-cited influencer marketing tool by AI assistants, reflecting a broader shift in recommendations toward self-serve marketplaces. This ascent has happened alongside the decline of former leaders Grin and Upfluence, signaling a change in how AIs advise users to find and manage creators.

Which influencer marketing platforms and agencies brands appear most in AI answers?

Across 2,625 AI responses, Upfluence is mentioned most, named in 55% of them, followed by Grin (39%) and CreatorIQ (38%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,625 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best influencer marketing platforms and agencies, according to AI

Data as of Aug 25, 2026 · Based on 2,625 AI responses · See how Parse measures this

Influencer Marketing Platforms and Agencies

708 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Influencer Marketing Platforms and Agencies, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	UpfluenceA comprehensive platform, formerly top-ranked, still frequently cited for all-in-one management.	A comprehensive platform, formerly top-ranked, still frequently cited for all-in-one management.	55%
2	GrinA CRM-style platform for e-commerce brands that has seen its high ranking decline.	A CRM-style platform for e-commerce brands that has seen its high ranking decline.	39%
3	CreatorIQA fast-rising enterprise platform noted for its AI-powered discovery and analytics.	A fast-rising enterprise platform noted for its AI-powered discovery and analytics.	38%
4	TraackrA consistent recommendation for B2B campaigns and influencer relationship management.	A consistent recommendation for B2B campaigns and influencer relationship management.	32%
5	CollabstrA self-serve marketplace now leading AI recommendations, especially for micro-influencers.	A self-serve marketplace now leading AI recommendations, especially for micro-influencers.	32%
6	ModashAn analytics-focused tool increasingly suggested for discovering and vetting micro-influencers.	An analytics-focused tool increasingly suggested for discovering and vetting micro-influencers.	32%
7	AspireFrequently recommended for building community and long-term brand ambassador programs.	Frequently recommended for building community and long-term brand ambassador programs.	30%
8	Influencity		22%
9	HypeAuditorFrequently cited for its focus on audience authenticity and fraud detection.	Frequently cited for its focus on audience authenticity and fraud detection.	22%
10	Sprout Social		17%
11	Meltwater		15%
12	Heepsy		14%
13	Afluencer		13%
14	Impact		12%
15	Influencer Hero		12%
16	Meta		11%
17	Shopify		11%
18	Viral Nation		11%
19	Alphabet		11%
20	Brandwatch		10%
21	FavikonA rising platform specializing in B2B influencer marketing and thought leader identification.	A rising platform specializing in B2B influencer marketing and thought leader identification.	9%
22	The Influencer Marketing Factory		9%
23	Creator.co		7%
24	Insense		7%
25	NeoReach		7%
26	InBeat		7%
27	LinkedIn		6%
28	TikTok		6%
29	GrinA CRM-style platform for e-commerce brands that has seen its high ranking decline.	A CRM-style platform for e-commerce brands that has seen its high ranking decline.	6%
30	HireInfluence		6%
31	Later		6%
32	Pearpop		5%
33	Ubiquitous Influence		5%
34	Onalytica		5%
35	JoinBrands		5%
36	Socially Powerful		4%
37	Skeepers		4%
38	Reddit		4%
39	TRIBE		4%
40	Thinkers360		4%
41	StackInfluence		4%
42	Obviously		3%
43	BuzzSumo		3%
44	Influencer Marketing Hub		3%
45	The Cirqle		3%
46	Keyhole		3%
47	Ainfluencer		3%
48	Social Cat		3%
49	Shine Talent Group		3%
50	Captiv8		3%
51	LTK		3%
52	Limelight HQ		2%
53	The Shelf		2%
54	Socialyte		2%
55	InfluencerMarketing.AI		2%
56	Refersion		2%
57	Audiense		2%
58	Archive		2%
59	Emplifi		2%
60	AWISEE		2%
61	YouScan		2%
62	Automattic		2%
63	Discord		2%
64	Tagger		2%
65	Mavrck		2%
66	Searchlight Social		2%
67	IZEA Worldwide		2%
68	The Goat Agency		2%
69	INF Agency		2%
70	JoinStatus		2%
71	Clutch		2%
72	Linqia		2%
73	Hypefy		2%
74	Jive PR + Digital		2%
75	Passionfroot		1%
76	Storyclash		1%
77	Pitchbox		1%
78	Tapfiliate		1%
79	Publicfast		1%
80	#Paid		1%
81	Moburst		1%
82	Bitly		1%
83	VidCon		1%
84	Audiencly		1%
85	Upwork		1%
86	Kolsquare		1%
87	Digital Brand Architects		1%
88	BBusiness Insider		1%
89	Impulze		1%
90	Gleemo		1%
91	HubSpot		1%
92	Ironpaper		1%
93	Neon Rose Agency		1%
94	Amra & Elma		1%
95	influData		1%
96	Shopify		1%
97	Streak		1%
98	Kyra		1%
99	Open Influence		1%
100	GetSaral		1%