Who AI recommends, and when it changes.
Data as of Jun 25, 2026 · Based on 26 AI answers · A buyer need in Paid Advertising Management Solutions. · See how Parse measures this
For buyers seeking global reach and high ROI, AI engines consistently recommend Google Ads as the premier network, citing its unmatched scale across Search, Display, and YouTube. is positionally favored as the leading alternative, especially for high-volume, affiliate-focused international campaigns. Together, these two networks dominate recommendations for global promotional budgets.
Recommendation share
Alphabet leads at 27% of AI recommendations; PropellerAds follows at 19%.
By platform
Platforms disagree: Alphabet leads on Google AI Overviews and ChatGPT, LinkedIn on ChatGPT Search.
Buyer needs that sit next to this one in the same market.
