Data as of Aug 25, 2026 · Based on 1,393 AI responses · See how Parse measures this
Condiments and Breakfast Spreads
Parse
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Smucker's leads, named in 26% of answers, ahead of at 21% and at 21%.
Jif is the most cited brand for condiments and breakfast spreads in this analysis. The leaderboard remains contested between
Jif and
Smucker's as the two top-cited brands.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Widely regarded as the gold standard for grocery store natural peanut butter. | 26% | |
| 2 | Frequently named a top choice for its balanced sweet, smoky, and tangy flavor. | 21% | |
| 3 | 21% | ||
| 4 | 20% | ||
| 5 | Richer and tangier due to egg yolks, unmatched for umami-packed flavor. | 19% | |
| 6 | Universally loved for its iconic red-checkered lid and natural ingredients. | 18% | |
| 7 | Top-rated natural option, especially in the Northeast for fresh-roasted flavor. | 18% | |
| 8 | Known for gourmet quality, especially their Wild Maine Blueberry and raspberry jams. | 17% | |
| 9 | Beloved for its rich, tangy flavor achieved by apple cider vinegar. | 17% | |
| 10 | Praised for a homemade feel with a roasted tomato base and spice. | 14% | |
| 11 | 14% | ||
| 12 | 13% | ||
| 13 | 13% | ||
| 14 | 12% | ||
| 15 | 11% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 7% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
allrecipes.com is the page AI reaches for most here, cited in 41% of analyzed answers.
share of voice declined from 65% to 5% since Oct 2025
rose from absent to #3 in this ranking between Oct 2025 and July 2026
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 23% | 24% | ||
| 27% | 16% | ||
| 16% | 20% | ||
| 22% | 18% | ||
| 6% | 18% |
The two models disagree most about Lillie’s Q (ChatGPT #25, Google #9) and Allrecipes (ChatGPT #18, Google #3).
Across 1,393 AI responses, Smucker's is mentioned most, named in 26% of them, followed by Sweet Baby Ray's (21%) and Unilever (21%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,393 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses emphasize Sweet Baby Ray's as the classic crowd-pleaser. Newer responses have introduced specialized regional or umami-based options like
Bachan's.
Brands mentioned
AI responses emphasize Sweet Baby Ray's as the classic crowd-pleaser. Newer responses have introduced specialized regional or umami-based options like
Bachan's.
What is the best peanut butter?
Responses categorize peanut butter into classic (Jif,
Skippy) and natural (
Teddie,
Smucker's). Consistency and ingredient purity are the primary drivers of brand citation.