Data as of Aug 25, 2026 · Based on 935 AI responses · Shares cover the last 30 days · See how Parse measures this
Ready America holds its #1 position in AI recommendations for emergency preparedness kits. While it is the top-cited brand for general and family emergency go-bags, the American Automobile Association (AAA) dominates recommendations specifically for car kits.
Emergency Preparedness Kits
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Maintains its leadership by being frequently cited for budget-friendly grab-and-go kits. | 48% | |
| 2 | Emerged as a top retailer, selling various budget-friendly emergency kit options. | 30% | |
| 3 | Gained ground by being recommended for its multi-person, 72-hour survival bags. | 29% | |
| 4 | Cited for high-quality, comprehensive 'Get Home' and family edition go-bags. | 28% | |
| 5 | Rose through the ranks, consistently framed as a premium, well-organized option. | 25% | |
| 6 | 24% | ||
| 7 | 21% | ||
| 8 | 21% | ||
| 9 | 19% | ||
| 10 | A new favorite, often suggested as a 'best value' for family prep. | 18% | |
| 11 | Dominates the car emergency kit category with its trusted roadside safety kits. | 16% | |
| 12 | Recommended for its lightweight and compact kits, ideal for secondary or car use. | 14% | |
| 13 | 13% | ||
| 14 | 8% | ||
| 15 | 8% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | A top choice for those building their own kit, praised for durability. | 5% | |
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
redcross.org is the page AI reaches for most here, cited in 35% of analyzed answers.
Emerged from no mentions in October to the #2 spot by March.
Climbed from rank #22 to #6 between October and March.
“A high-end, stylish choice” → “A practical box-style kit for home storage”
Fell nine ranks between October and March, from #4 to #13.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 51% | 29% | ||
| 0% | 41% | ||
| 20% | 10% | ||
| 15% | 19% | ||
| 5% | 27% |
The two models disagree most about Uncharted Supply Co. (ChatGPT #17, Google #3).
Across 935 AI responses, Ready America is mentioned most, named in 48% of them, followed by Walmart (30%) and Stealth Angel Survival (29%).
Parse measures each brand's mention rate — the share of answers naming it — across 935 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend a mix of pre-made kits and backpacks for building a custom bag. While early responses highlighted brands like Echo-Sigma,
Ready America has become the dominant recommendation for pre-made kits since late 2025. Brands like
5.11 Tactical for backpacks and Uncharted Supply Co. for premium kits have also gained significant ground.
Brands mentioned
What is the best emergency go-bag?
AI assistants consistently recommend a mix of pre-made kits and backpacks for building a custom bag. While early responses highlighted brands like Echo-Sigma,
Ready America has become the dominant recommendation for pre-made kits since late 2025. Brands like
5.11 Tactical for backpacks and Uncharted Supply Co. for premium kits have also gained significant ground.
Ready America is the consistent top recommendation for family-specific go-bags across both ChatGPT and Google AI Overviews. Other frequently mentioned brands include
Stealth Angel Survival, , and for their value and completeness. Large retailers like and are also consistently mentioned as sellers of these kits.
Brands mentioned
I am preparing for a disaster. Who sells pre-packed emergency go-bags for families?
Ready America is the consistent top recommendation for family-specific go-bags across both ChatGPT and Google AI Overviews. Other frequently mentioned brands include
Stealth Angel Survival,
Echo-Sigma, and
Emergency Zone for their value and completeness. Large retailers like
Walmart and
The Home Depot are also consistently mentioned as sellers of these kits.