Data as of Aug 25, 2026 · Based on 712 AI responses · See how Parse measures this
Online Seafood and Butcher Delivery
Parse
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Wild Planet holds a commanding lead in the online seafood delivery niche, consistently recommended as the top brand for tuna. However, the space is diversifying, with direct-to-consumer specialists like Vital Choice for salmon and for luxury goods rapidly gaining prominence.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 44% | ||
| 2 | A mainstream tuna option framed as a reliable, budget-friendly choice. | 34% | |
| 3 | A fast-rising | 31% | |
| 4 | 28% | ||
| 5 | An established purveyor of high-end, luxury | 27% | |
| 6 | 24% | ||
| 7 | 24% | ||
| 8 | 22% | ||
| 9 | A rising tuna brand noted for its premium flavor and olive oil packing. | 21% | |
| 10 | Consistently recommended as the tuna brand with the lowest mercury levels. | 21% | |
| 11 | The go-to recommendation for sustainable, eco-certified, American-farmed | 21% | |
| 12 | 20% | ||
| 13 | 20% | ||
| 14 | 19% | ||
| 15 | 15% | ||
| 16 | 14% | ||
| 17 | 13% | ||
| 18 | 13% | ||
| 19 | 11% | ||
| 20 | 11% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 7% | ||
| 24 | 7% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
seriouseats.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Slipped from #3 in October 2025 to #9 by March 2026 as AI answers segmented by use case.
Emerged in November 2025 and became a top-cited brand through March 2026.
“A mainstream, trusted tuna brand available everywhere.” → “Specifically framed as an everyday, affordable option for basic meals.”
Dropped from #2 overall in October 2025 to #8 by March 2026.
Climbed from rank #25 to #3 between October 2025 and March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 49% | 49% | ||
| 44% | 30% | ||
| 24% | 42% | ||
| 36% | 30% | ||
| 11% | 40% |
The two models disagree most about Bumble Bee (ChatGPT #4, Google #19) and Caviar Russe (ChatGPT #14, Google #3).
Wild Planet holds a commanding lead in the online seafood delivery niche, consistently recommended as the top brand for tuna. However, the space is diversifying, with direct-to-consumer specialists like Vital Choice for salmon and Imperia Caviar for luxury goods rapidly gaining prominence.
Across 712 AI responses, Wild Planet Foods is mentioned most, named in 44% of them, followed by Bumble Bee (34%) and Imperia Caviar (31%).
Parse measures each brand's mention rate — the share of answers naming it — across 712 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend a core set of direct-to-consumer seafood companies. Vital Choice established itself as the dominant recommendation by late 2025 across both platforms, while specialists like
Sea to Table and Lummi Island Wild remain frequently cited for sustainable, high-quality salmon.
Brands mentioned
where can i buy wild caught salmon online?
AI responses consistently recommend a core set of direct-to-consumer seafood companies. Vital Choice established itself as the dominant recommendation by late 2025 across both platforms, while specialists like
Sea to Table and Lummi Island Wild remain frequently cited for sustainable, high-quality salmon.
Early responses in October 2025 focused on legacy brands like Petrossian and
. Beginning in November 2025, newer direct-to-consumer brands, led by , became the top recommendations, frequently cited for balancing luxury quality with more accessible pricing.
Brands mentioned
What is the best online store for luxury caviar shipped directly to consumers?
Early responses in October 2025 focused on legacy brands like Petrossian and
Caviar Russe. Beginning in November 2025, newer direct-to-consumer brands, led by
Imperia Caviar, became the top recommendations, frequently cited for balancing luxury quality with more accessible pricing.
The market map