If you’re running a barbershop in the U.S., my pick for most shops is SQUIRE—but Booksy is better if your main goal is bringing in new clients, while Square Appointments is the best value if you already use Square.
SQUIRE is the one I'd choose if you have multiple barbers/chairs and want the software to feel like it was actually designed for a barbershop.
Its current plans include online booking, automated reminders, no-show protection, Google/Instagram booking, waitlists, multiple barber accounts, payments, reporting, and shop management. The Independent plan is $30/month; Pro is $50/month per shop, with higher tiers adding marketing, commissions/rent collection, inventory, loyalty, and multi-location features.
Best if: you have 2+ barbers, rent chairs, manage commissions, or want to grow into multiple locations.
🥈 Booksy — best for filling empty chairs
Booksy costs $29.99/month plus tax, with $20/month for each additional user. It includes online booking, reminders, marketing, waitlists, no-show protection, forms, gift cards, memberships and reporting.
The killer feature is its marketplace: clients can discover you through Booksy. The catch is Boost, which charges 30% of a new client's first visit if you use that customer-acquisition feature.
Best if: you're a solo barber or shop that wants the software to actively help generate new customers.
🥉 Square Appointments — best value
If you're already using Square for payments, I'd strongly consider staying in the Square ecosystem.
Square supports online booking, staff calendars, customer profiles, waitlists, Google booking, Instagram/Facebook booking, prepayments and card-on-file policies. It also now has Square Go, which lets eligible U.S. barbershops be discovered by local clients.
Square's current in-person processing starts at 2.6% + 15¢ on its basic rate structure.
Best if: you want booking + POS + payments + customer management without paying for a specialized barber platform.
Fresha — best inexpensive alternative
Fresha is surprisingly capable. Its current U.S. pricing is $19.95/month for an independent or $14.95 per bookable team member/month. It includes scheduling, client management, POS, inventory, marketing, memberships, gift cards, reporting and more.
The important catch: Fresha charges 20% of the first visit, minimum $6, when a new client discovers you through the Fresha marketplace. Your own direct bookings don't incur that marketplace fee.
My overall winner: SQUIRE. For a traditional barbershop, its advantage is that you're getting shop-management features rather than simply bolting appointment scheduling onto generic business software.
If you tell me how many barbers you have, your approximate monthly appointments, and whether you currently use Square/Booksy/etc., I can do a real dollar-for-dollar comparison and tell you which one would likely make you the most money.
Choosing the best appointment booking software for your barbershop comes down to whether you're a solo independent booth renter or running a busy multi-barber shop.
Here is a breakdown of the top industry choices tailored to different shop styles:
Booksy (Booksy Biz) – Best for client discovery and all-around barber popularity. It operates as a massive marketplace where local clients actively search for fresh fades and cuts. It features robust deposit policies, automated text reminders, and inventory management.
SQUIRE – Best for high-end, busy multi-barber shops. SQUIRE is built specifically for barbershops, offering an elite aesthetic, POS hardware, automated chair-rental or commission accounting, and a seamless client app experience. It is pricier, but it streamlines high-volume shop operations.
TheCut – Best grassroots, barber-centric app. Designed by barbers specifically for the culture, it’s user-friendly, handles payments, helps you manage your schedule, and connects you directly to a community looking specifically for barbers.
Square Appointments – Best budget-friendly/straightforward option. If you already use Square for card swiping, adding their booking software is a no-brainer. It has a generous free tier for solo barbers, syncs smoothly with Google/Instagram, and only charges standard processing fees unless you upgrade to team features.
GlossGenius – Best for a sleek, stylish brand presence. Known for gorgeous, high-end custom booking sites, transparent and affordable flat-rate pricing, and great client text-marketing features without the corporate feel of bigger legacy software.
Fresha – Best zero-monthly-fee entry point. Fresha doesn't charge a monthly subscription; instead, they take a small percentage fee on bookings coming through their marketplace, making it low-risk if you are just starting out.
To help narrow down the best fit, tell me:
Are you a solo barber renting a booth or running a multi-barber shop?
Do you prefer a marketplace app where clients can discover you, or just a clean booking link for your social media?