Data as of Aug 25, 2026 · Based on 2,566 AI responses · See how Parse measures this
Residential Solar Panels and Installation
Parse
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REC Group has claimed the top spot in AI-generated recommendations for , praised for its balance of efficiency and value. This shift comes as AI assistants increasingly favor established panel manufacturers like and over online DIY retailers.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Excellent balance of efficiency and value, often priced below top-tier panels. | 36% | |
| 2 | Industry leader in efficiency, ideal for homeowners with limited roof space. | 33% | |
| 3 | A top contender for value, balancing high performance with competitive pricing. | 26% | |
| 4 | Known for high efficiency, often recommended with Maxeon for maximizing power output. | 19% | |
| 5 | The go-to marketplace for comparing quotes from multiple pre-screened installers. | 15% | |
| 6 | 11% | ||
| 7 | 10% | ||
| 8 | A strong option for long-term value with durable panels and long warranties. | 10% | |
| 9 | 9% | ||
| 10 | 9% | ||
| 11 | 9% | ||
| 12 | Provides transparent, AI-powered instant online quotes without a salesperson. | 9% | |
| 13 | 8% | ||
| 14 | Offers fast, transparent online quotes and standardized system packages. | 8% | |
| 15 | 8% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
energysage.com is the page AI reaches for most here, cited in 53% of analyzed answers.
Jumped from rank #6 in Oct 2025 to #2 in Mar 2026.
Rose from #17 in Oct 2025 to #4 in Mar 2026.
Fell from #3 in Oct 2025 to #13 in Mar 2026.
Dropped from #1 in Oct 2025 to #11 in Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 32% | 47% | ||
| 15% | 26% | ||
| 22% | 13% | ||
| 15% | 24% | ||
| 20% | 19% |
The two models disagree most about Sunrun (ChatGPT #6, Google #21) and Trina Solar (ChatGPT #10, Google #24).
REC Group has claimed the top spot in AI-generated recommendations for residential solar panels, praised for its balance of efficiency and value. This shift comes as AI assistants increasingly favor established panel manufacturers like Hanwha Q CELLS and SunPower over online DIY retailers.
Across 2,566 AI responses, REC Group is mentioned most, named in 36% of them, followed by Maxeon Solar Technologies (33%) and Hanwha Q CELLS (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,566 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI recommendations for this prompt have shifted from highlighting online retailers and DIY kits like GoGreenSolar and Renogy in late 2025 to focusing on specific panel manufacturers. Since December 2025, responses consistently categorize panels by performance tiers, with
REC Group and
Hanwha Q CELLS emerging as top recommendations for value and quality.
Brands mentioned
which home solar panels should i buy?
AI recommendations for this prompt have shifted from highlighting online retailers and DIY kits like GoGreenSolar and Renogy in late 2025 to focusing on specific panel manufacturers. Since December 2025, responses consistently categorize panels by performance tiers, with
REC Group and
Hanwha Q CELLS emerging as top recommendations for value and quality.
AI assistants consistently advise homeowners to look beyond the 'Tier 1' label and compare quotes based on cost-per-watt, warranty details, and installer reputation. While early responses simply defined the term, by December 2025, AI began citing sources explaining that 'Tier 1' reflects a manufacturer's financial stability, not necessarily superior panel performance.
Brands mentioned
AI assistants consistently advise homeowners to look beyond the 'Tier 1' label and compare quotes based on cost-per-watt, warranty details, and installer reputation. While early responses simply defined the term, by December 2025, AI began citing sources explaining that 'Tier 1' reflects a manufacturer's financial stability, not necessarily superior panel performance.
The market map
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