Data as of Aug 25, 2026 · Based on 956 AI responses · See how Parse measures this
Dietary Vitamins and Supplements
Parse
https://parse.gl
NSF International leads, named in 18% of answers, ahead of at 14% and at 13%.
NSF International remains the top-cited authority for supplement quality, as AI assistants consistently prioritize third-party certifications. However, since late 2025, responses have increasingly shifted from just citing certifiers to recommending specific, shoppable brands like
Nature Made and
Nordic Naturals.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | AI's top-cited authority for third-party quality and safety certification. | 18% | |
| 2 | Routinely recommended for pharmaceutical-grade verification of supplement contents and purity. | 14% | |
| 3 | 13% | ||
| 4 | 11% | ||
| 5 | The primary authority AI cites for guidance on children's nutritional supplements. | 8% | |
| 6 | Identified as the main FDA-approved over-the-counter weight loss medication. | 7% | |
| 7 | 6% | ||
| 8 | 5% | ||
| 9 | 5% | ||
| 10 | 5% | ||
| 11 | 5% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
healthychildren.org is the page AI reaches for most here, cited in 26% of analyzed answers.
Dropped from rank #4 to #13 between November and March.
“Citing health authorities and stressing a 'food-first' approach.” → “Recommending specific, purchasable brands to fill nutritional gaps.”
Emerged in December 2025 and rose to rank #5 by March.
Jumped from rank #73 to #4 between November and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 14% | 19% | ||
| 19% | 14% | ||
| 9% | 10% | ||
| 11% | 3% | ||
| 0% | 10% |
The two models disagree most about Contrave (ChatGPT #18, Google #5) and NSF Certified for Sport (ChatGPT #12, Google #25).
Across 956 AI responses, NSF International is mentioned most, named in 18% of them, followed by USP–NF (14%) and National Institutes of Health (13%).
Parse measures each brand's mention rate — the share of answers naming it — across 956 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initial responses in late 2025 focused on health authorities and the importance of diet over supplements. By early 2026, both ChatGPT and Google AI Overviews shifted to recommending specific brands like Nordic Naturals and
Garden of Life, while continuing to emphasize certifications from NSF and USP.
Brands mentioned
I need to find some high-quality, natural supplements to support my overall health.
Initial responses in late 2025 focused on health authorities and the importance of diet over supplements. By early 2026, both ChatGPT and Google AI Overviews shifted to recommending specific brands like Nordic Naturals and
Garden of Life, while continuing to emphasize certifications from NSF and USP.
Responses consistently advise consulting a pediatrician and prioritize a 'food first' approach, frequently citing the American Academy of Pediatrics. While early answers focused on general nutrients, by late 2025 and into 2026, AI began naming specific kid-focused brands like Hiya and as options for picky eaters.
Brands mentioned
Responses consistently advise consulting a pediatrician and prioritize a 'food first' approach, frequently citing the American Academy of Pediatrics. While early answers focused on general nutrients, by late 2025 and into 2026, AI began naming specific kid-focused brands like Hiya and
MaryRuth Organics as options for picky eaters.