Insect Repellents and Pest Control in AI answers

Data as of Oct 21, 2026Based on 184 AI responsesReviewed by Dimitry Apollonsky

AI summary

Sawyer is now the top insect repellent brand recommended by AI assistants, praised for its effective, non-greasy Picaridin-based formula. This shift away from legacy brands like OFF! reflects a broader trend where AI prioritizes specific active ingredients and has also begun recommending professional misting systems for backyard control.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	Sawyer 48% The leading Picaridin-based repellent, praised as a non-greasy alternative to DEET.	The leading Picaridin-based repellent, praised as a non-greasy alternative to DEET.	48%
2	OFF! Deep WoodsOFF! product line 36%		36%
3	OFF!26% A classic DEET option, still frequently the top recommendation for 'deep woods' use.	A classic DEET option, still frequently the top recommendation for 'deep woods' use.	26%
4	Repel 18% Cited for both high-DEET and effective plant-based lemon eucalyptus options.	Cited for both high-DEET and effective plant-based lemon eucalyptus options.	18%
5	MosquitoNix 13% A leading professional installer for permanent backyard mosquito misting systems.	A leading professional installer for permanent backyard mosquito misting systems.	13%
5	Cutter · cutterinsectrepellents.com 12%		12%
5	Mosquito Squad 11%		11%
5	MistAway 10% Another frequently cited professional installer for home misting systems.	Another frequently cited professional installer for home misting systems.	10%
5	ThermaCELL 10% A device-based repellent creating a mosquito-free zone for patios or campsites.	A device-based repellent creating a mosquito-free zone for patios or campsites.	10%
5	Mosquito Joe 9%		9%
11	OFF! Clean FeelOFF! product line 8%		8%
11	Mosquito Authority 8%		8%
11	Natrapel 7% A Picaridin-based spray often framed as a gentle option for kids and families.	A Picaridin-based spray often framed as a gentle option for kids and families.	7%
11	Oil of Lemon Eucalyptus 6%		6%
11	Murphy's Naturals 6% AI's top recommendation for a plant-based, lemon eucalyptus oil repellent.	AI's top recommendation for a plant-based, lemon eucalyptus oil repellent.	6%
11	Picaridin 5%		5%
11	Mosquito Magician 5%		5%
18	USA Mist 4%		4%
18	SWAT Mosquito Systems 3%		3%
18	Coastal Mister 3%		3%
18	Proven Insect Repellent 3%		3%
18	Ben's 30 Tick & Insect Repellent 3% High-DEET formulas recommended for maximum protection in heavy-infestation areas.	High-DEET formulas recommended for maximum protection in heavy-infestation areas.	3%
18	Texan Mosquito Systems 2%		2%
18	Mosquito Mister Natural 2%		2%
18	Mosquito Steve 2%		2%
18	Ortho 2%		2%
18	T.O. Mosquito (Ticked Off Mosquito)2%		2%
18	Zone Protects 2%		2%
18	Ranger Ready 2%		2%
18	Creeper Defeater 2%		2%
18	Mr. Misters 2%		2%
18	Pynamite 2%		2%
18	MosquitoMax 2%		2%
18	Eco-Safe Pest Control 2%		2%
18	Sprinkler Magician 2%		2%
36	Mosquito Hunters 1%		1%
36	Bug X 1%		1%
36	Pest & Pollinator 1%		1%
36	Camp Natural Pest Control 1%		1%
36	Essential Botanical Insecticide 1%		1%
36	EarthKind 1%		1%
36	Mosquito Systems of Ohio 1%		1%
36	Platinum Mosquito Protection 1%		1%
36	Cutter · cutter.re 1%		1%
36	Coastal Mosquito Control 1%		1%
36	TriOrganics 1%		1%
36	Raid 1%		1%
36	Mosquito Hero 1%		1%
36	Skeeter Shield 1%		1%
36	Repel Lemon Eucalyptus Insect RepellentRepel product line 1%		1%
36	Nature Spray Mosquito & Tick Control 1%		1%
36	Gary's Termite & Pest Control 1%		1%
36	Texas Mosquito Control 1%		1%
36	Terminix 1%		1%
36	The PEST Group 1%		1%
36	Custom Mist Inc.1%		1%
36	The Mosquito Guard 1%		1%
36	NaturePest 1%		1%
36	Mosquito Sheriff 1%		1%
36	Mosquito Geek 1%		1%
36	Dan The Mosquito Man 1%		1%
36	Mosquito-Man 1%		1%
36	Skeeter-Treaters 1%		1%
36	Houston Pest Management 1%		1%
36	Sawyer BeFreeSawyer product line 1%		1%
36	D-Bug Pest Control, Inc.1%		1%
36	Koolfog 1%		1%
36	Potsdam Agway 1%		1%
36	Ben's · bensbg.com 1%		1%
36	Natural Resources Pest Control 1%		1%
36	Elite Pest Management LLC 1%		1%
36	Mosquito Bandit 1%		1%
36	Guaranteed Pest Solutions 1%		1%
36	OFF! Deep Woods Max / Clean FeelOFF! product line 1%		1%
36	Ant & Garden Organic Pest Control 1%		1%
36	Smidge 1%		1%
36	Bay Pest Solution Inc.1%		1%
36	Natura Pest Control 1%		1%
36	Osborne Pest Management Ltd.1%		1%
36	Modern Misting Systems 1%		1%
36	Tactical Mosquito Control 1%		1%
36	Mosquito Magician Residential SystemMosquito Magician product line 1%		1%
36	Torpedo Mosquito Control 1%		1%
36	PestPacWorkwave product line 1%		1%
36	Ben's 1%		1%
36	DoMyOwn 1%		1%
36	Mosquito Free Home 1%		1%
36	Sprinkler Warehouse 1%		1%
36	Arrest A Pest Termite & Pest Control 1%		1%
36	Battling Bites Organics 1%		1%
36	Crusader Mosquito Control 1%		1%
36	STEM Botanical Extracts 1%		1%
36	Preventative Pest Control 1%		1%
36	Merck KGaA 1%		1%
36	Enfuze Chicago 1%		1%
36	SolaMist 1%		1%
36	Nature Spray Organics 1%		1%
36	Sniper Mosquito Solutions 1%		1%
36	Mosquito Killers 1%		1%
36	Lemon & Eucalyptus Organic Dish Soap Bar 1%		1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: =1Sawyer OFF! Deep Woods
Google AI ModeGoogle AI Mode: Sawyer

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Repel, 7% on ChatGPT Search and 29% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Sawyer	53%	44%
OFF! Deep Woods	44%	27%
OFF!	29%	21%
Repel	7%	29%
Cutter	5%	19%
MosquitoNix	8%	17%
Mosquito Squad	8%	15%
MistAway	4%	16%
Mosquito Joe	5%	13%
ThermaCELL	7%	12%

Latest insights

Since Jul 5

Murphy's Naturals Gap between platforms: A 7.1-point platform gap for Murphy's Naturals in Insect Repellents and Pest Control: Google AI Mode 9.3%, ChatGPT Search 2.2%

Questions and answers

which bug spray should i use?
I am constantly swatting mosquitoes in my backyard. Who installs misting systems that use natural repellents?
What is the best mosquito repellent?
What is the best bug spray for deep woods?

Sources AI cites100

15% of citations point at the ranked brands’ own sites. cdc.gov, nytimes.com, youtube.com are the most-cited sites outside the ranked brands’ own domains.