Data as of Aug 25, 2026 · Based on 948 AI responses · See how Parse measures this
U.S. Customs and Border Protection (CBP) is the unshakable authority in AI-generated answers for international logistics, cited for all customs compliance and audit questions. Across the observation window, AI recommendations for commercial services grew more specific, shifting from mentioning general carriers to naming specialized reverse logistics providers and industry associations.
International Logistics and Customs Services
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The primary authority for all U.S. customs regulations, licensing, and audits. | 22% | |
| 2 | The definitive government source for all U.S. passport application information. | 15% | |
| 3 | A frequently recommended in-person acceptance facility for first-time passport applications. | 11% | |
| 4 | 6% | ||
| 5 | Became a top-cited authority for managing product recall logistics from February 2026. | 5% | |
| 6 | 4% | ||
| 7 | 4% | ||
| 8 | Cited as a reverse logistics specialist, particularly between November and January. | 4% | |
| 9 | 4% | ||
| 10 | 4% | ||
| 11 | 4% | ||
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
travel.state.gov is the page AI reaches for most here, cited in 30% of analyzed answers.
Became a top recommendation in February and March 2026.
“defining the reverse logistics process” → “a focus on the regulatory agencies and 3PLs that execute recalls”
Rose from rank #25 in November to #8 by March.
Last cited in November 2025, as answers shifted to more direct operational sources.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 23% | 13% | ||
| 0% | 22% | ||
| 16% | 11% | ||
| 8% | 6% | ||
| 6% | 0% |
U.S. Customs and Border Protection (CBP) is the unshakable authority in AI-generated answers for international logistics, cited for all customs compliance and audit questions. Across the observation window, AI recommendations for commercial services grew more specific, shifting from mentioning general carriers to naming specialized reverse logistics providers and industry associations.
Across 948 AI responses, U.S. Customs and Border Protection (CBP) is mentioned most, named in 22% of them, followed by United States Department of State (15%) and United States Postal Service (11%).
Parse measures each brand's mention rate — the share of answers naming it — across 948 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently advise verifying a broker's license with U.S. Customs and Border Protection (CBP). While early answers cited large carriers like XPO and DHL, by early 2026 the focus shifted to finding specialists via industry directories like the
National Customs Brokers & Forwarders Association of America (NCBFAA).
Brands mentioned
AI responses consistently advise verifying a broker's license with U.S. Customs and Border Protection (CBP). While early answers cited large carriers like XPO and DHL, by early 2026 the focus shifted to finding specialists via industry directories like the
National Customs Brokers & Forwarders Association of America (NCBFAA).
AI's advice centers on proactive, organized cooperation with U.S. Customs and Border Protection (CBP). Over time, answers evolved from general guidance on record-keeping to referencing specific CBP forms like CF 28 and CF 29, and highlighting the need for trade law counsel.
Brands mentioned
AI's advice centers on proactive, organized cooperation with U.S. Customs and Border Protection (CBP). Over time, answers evolved from general guidance on record-keeping to referencing specific CBP forms like CF 28 and CF 29, and highlighting the need for trade law counsel.