Data as of Oct 15, 2026Based on 78 AI responses
Reviewed by Dimitry Apollonsky
AI summary
National Institute of Standards and Technology (NIST) holds a narrow lead over Deloitte Tohmatsu Group, frequently serving as the foundational reference for roadmaps and initial assessments. For enterprises planning a Zero Trust architecture, however, the recommendations turn directly to consulting firms and technology providers like Deloitte and Microsoft.
Rank and Mentioned in · since Jul 7
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | baseline framework guidance for building security roadmaps and initial gap analyses | baseline framework guidance for building security roadmaps and initial gap analyses | 35% |
| 2 | 26% | ||
| 3 | advisory consulting for enterprise-scale Zero Trust framework implementations | advisory consulting for enterprise-scale Zero Trust framework implementations | 22% |
| 4 | 22% | ||
| 5 | structured framework standards for organizations conducting first-time security gap analyses | structured framework standards for organizations conducting first-time security gap analyses | 21% |
| 6 | architecture consulting focused on vendor-backed Zero Trust deployments | architecture consulting focused on vendor-backed Zero Trust deployments | 21% |
| 7 | actionable benchmark for prioritizing organizational cybersecurity improvements against vendor noise | actionable benchmark for prioritizing organizational cybersecurity improvements against vendor noise | 19% |
| 8 | comprehensive enterprise-wide Zero Trust roadmaps and security governance consulting | comprehensive enterprise-wide Zero Trust roadmaps and security governance consulting | 14% |
| 9 | 14% | ||
| 10 | defining Zero Trust vision and aligning architecture with corporate frameworks | defining Zero Trust vision and aligning architecture with corporate frameworks | 12% |
| 11 | strategic security assessment consulting and corporate risk governance reviews | strategic security assessment consulting and corporate risk governance reviews | 12% |
| 12 | 10% | ||
| 13 | 10% | ||
| 14 | 10% | ||
| 15 | 8% |
Weeks of Aug 3 – Sep 27, 2026
Widest split: Microsoft, 5% on ChatGPT Search and 38% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| National Institute of Standards and Technology (NIST) | 32% | 38% | |
| Deloitte | 24% | 28% | |
| Accenture | 16% | 28% | |
| Microsoft | 5% | 38% | |
| ISO/IEC 27001 | 5% | 35% | |
| Palo Alto Networks | Outside ChatGPT Search's top 25 | 40% | |
| NIST Cybersecurity Framework | 16% | 23% | |
| PwC | 5% | 23% | |
| Zscaler | Outside ChatGPT Search's top 25 | 28% | |
| Kpmg | Outside ChatGPT Search's top 25 | 20% |
34% of citations point at the ranked brands’ own sites. youtube.com, linkedin.com, praetorian.com are the most-cited sites outside the ranked brands’ own domains.
We are implementing a Zero Trust security model. Who consults on architecture?
For a company that has never done a security assessment, which type of assessment (gap analysis, pentest, red team) is the best starting point?
How can an SMB build a prioritized security roadmap when vendors each pitch their own product as the top priority?