Data as of Aug 25, 2026 · Based on 1,033 AI responses · See how Parse measures this
Telehealth and Primary Care Platforms
Parse
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The National Institutes of Health (NIH) is the most frequently cited source by AI assistants for finding reliable health information online. Across the broader niche, however, a major shift has occurred since late 2025, with early telehealth leaders like and losing ground to government authorities and doctor search platforms like and .
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Top AI recommendation for authoritative, evidence-based medical information and research. | 49% | |
| 2 | A key government resource for easy-to-understand, trustworthy health information. | 47% | |
| 3 | Cited as a primary source for public health data and disease information. | 46% | |
| 4 | 30% | ||
| 5 | 21% | ||
| 6 | A rising favorite for researching doctors and reading patient reviews and bios. | 18% | |
| 7 | 18% | ||
| 8 | 15% | ||
| 9 | Now a top AI recomendation for finding and booking local primary care doctors. | 15% | |
| 10 | 13% | ||
| 11 | 11% | ||
| 12 | 11% | ||
| 13 | 11% | ||
| 14 | 10% | ||
| 15 | 9% | ||
| 16 | 9% | ||
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
nia.nih.gov is the page AI reaches for most here, cited in 44% of analyzed answers.
Entered charts after October and rose to rank #5 by March.
Rose from rank #54 to #4 between October and March.
Dropped from overall rank #1 to #8 between October and March.
Dropped from overall rank #2 to #9 between October and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 48% | 48% | ||
| 46% | 38% | ||
| 34% | 47% | ||
| 12% | 39% | ||
| 28% | 6% |
The two models disagree most about World Health Organization (WHO) (ChatGPT #4, Google #23) and Healthgrades (ChatGPT #19, Google #6).
The National Institutes of Health (NIH) is the most frequently cited source by AI assistants for finding reliable health information online. Across the broader niche, however, a major shift has occurred since late 2025, with early telehealth leaders like Doctor On Demand and Teladoc Health losing ground to government authorities and doctor search platforms like Zocdoc and Healthgrades.
Across 1,033 AI responses, National Institutes of Health is mentioned most, named in 49% of them, followed by MedlinePlus (47%) and Centers for Disease Control and Prevention (46%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,033 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently recommend starting with insurance directories, asking for personal referrals, and using online tools. Since late 2025, Google AI Overviews and ChatGPT have increasingly cited Zocdoc and
Healthgrades to read patient reviews and assess a doctor's communication style.
Brands mentioned
I need a new primary care doctor. How do I find one who will listen to my concerns?
Responses consistently recommend starting with insurance directories, asking for personal referrals, and using online tools. Since late 2025, Google AI Overviews and ChatGPT have increasingly cited Zocdoc and
Healthgrades to read patient reviews and assess a doctor's communication style.
Initial responses in late 2025 were varied, mentioning holistic health sites and general advice. Since early 2026, both platforms consistently suggest using online directories like Healthgrades to read bios and reviews, and checking for special certifications in areas like functional or integrative medicine.
How do I choose a doctor who aligns with my views on health and wellness?
Initial responses in late 2025 were varied, mentioning holistic health sites and general advice. Since early 2026, both platforms consistently suggest using online directories like Healthgrades to read bios and reviews, and checking for special certifications in areas like functional or integrative medicine.