The top three brands captured 12.5% of direct mentions in DeFi Yield and Collateral Tokens.
Share of direct mentions
12.5%
87.5%
share of answers
Data as of Sep 9, 2026 · Based on 213 AI responses · Shares cover the last 30 days · See how Parse measures this
DeFi Yield and Collateral Tokens
ParseChatGPT + Google AIParse
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Measured across ChatGPT & Google AIThe ranking for DeFi yield and collateral tokens is closely contested between 
| # | 7d | 30d | Brand | What AI says | Mention rate |
|---|---|---|---|---|---|
| 1 | +1 | +71 | CircleRegulated dollar backing and audited reserve transparency for low-risk stablecoin deposits. | Regulated dollar backing and audited reserve transparency for low-risk stablecoin deposits. | 37% |
| 2 | -1 | AAVEBenchmark decentralized lending protocol featuring deep liquidity pools and extensive protocol audits. | Benchmark decentralized lending protocol featuring deep liquidity pools and extensive protocol audits. | 26% | |
| 3 | +1 | +1 |  SolanaHigh-throughput staking yields with fast delegation and short unstaking lockup periods. | High-throughput staking yields with fast delegation and short unstaking lockup periods. | 20% |
| 4 | +2 | +5 |  TetherDeeply liquid stablecoin collateral widely accepted across centralized and decentralized lending platforms. | Deeply liquid stablecoin collateral widely accepted across centralized and decentralized lending platforms. | 19% |
| 5 |  CompoundConservative single-borrow lending markets designed with isolated collateral to prevent contagion. | Conservative single-borrow lending markets designed with isolated collateral to prevent contagion. | 18% | ||
| 6 | +1 | +15 |  Ether (ETH)⌐ EthereumThe foundational proof-of-stake asset balancing battle-tested network security with steady yields. | The foundational proof-of-stake asset balancing battle-tested network security with steady yields. | 16% |
| 7 | -4 | -6 |  USD CoinConservative collateral choice offering minimal liquidation risk across major lending protocols. | Conservative collateral choice offering minimal liquidation risk across major lending protocols. | 16% |
| 8 | +4 | +14 |  AaveBenchmark decentralized lending protocol featuring deep liquidity pools and extensive protocol audits. | Benchmark decentralized lending protocol featuring deep liquidity pools and extensive protocol audits. | 16% |
| 9 | +2 | +6 |  wstETH⌐ LidoYield-bearing collateral that compounds staking rewards while posted in lending markets. | Yield-bearing collateral that compounds staking rewards while posted in lending markets. | 15% |
| 10 | +12 | -4 | Ethereum | 14% | |
| 11 | -1 | -4 |  BitcoinInstitutional gold-standard collateral favored by underwriters for long-term crypto mortgages. | Institutional gold-standard collateral favored by underwriters for long-term crypto mortgages. | 14% |
| 12 | -4 | -4 |  MorphoPeer-to-peer optimized lending vaults delivering improved capital efficiency and isolated risk. | Peer-to-peer optimized lending vaults delivering improved capital efficiency and isolated risk. | 14% |
| 13 | +3 | -2 |  Wrapped Bitcoin (WBTC)ERC-20 tokenized Bitcoin standard delivering premier store-of-value collateral to Ethereum protocols. | ERC-20 tokenized Bitcoin standard delivering premier store-of-value collateral to Ethereum protocols. | 13% |
| 14 | -5 | -4 |  LIDOLiquid staking integration that maintains token liquidity while accruing ongoing validator rewards. | Liquid staking integration that maintains token liquidity while accruing ongoing validator rewards. | 13% |
| 15 | +2 |  Sky MoneyGovernance-directed savings rate yields backed by protocol revenue and real-world assets. | Governance-directed savings rate yields backed by protocol revenue and real-world assets. | 13% | |
| 16 | -3 | -13 |  DAIDecentralized stablecoin collateral resistant to centralized issuer freezing and censorship actions. | Decentralized stablecoin collateral resistant to centralized issuer freezing and censorship actions. | 13% |
| 17 | -3 | -4 |  Wrapped Ether (WETH)Standard ERC-20 collateral token for seamless decentralized borrowing and NFT financing. | Standard ERC-20 collateral token for seamless decentralized borrowing and NFT financing. | 12% |
| 18 | -1 | -6 |  CoinbaseRegulated custodial partner facilitating institutional crypto-backed mortgages and simple staking delegation. | Regulated custodial partner facilitating institutional crypto-backed mortgages and simple staking delegation. | 9% |
| 19 | -1 | +1 |  PendleZero-coupon bond structures that tokenize future yield to guarantee fixed returns. | Zero-coupon bond structures that tokenize future yield to guarantee fixed returns. | 9% |
| 20 | -1 | +3 |  Rocket PoolDecentralized liquid staking alternative for earning Ethereum rewards without custodial lockups. | Decentralized liquid staking alternative for earning Ethereum rewards without custodial lockups. | 8% |
| 21 | -5 |  SynthetixOn-chain synthetic asset protocol requiring heavy overcollateralization with native and staked tokens. | On-chain synthetic asset protocol requiring heavy overcollateralization with native and staked tokens. | 8% | |
| 22 | +3 | +8 |  Spark Protocol | 8% | |
| 23 | +1 | -9 |  MakerDAO | 8% | |
| 24 | -4 | -5 |  StacksBitcoin smart contract layer settling directly on Bitcoin blocks via Proof-of-Transfer. | Bitcoin smart contract layer settling directly on Bitcoin blocks via Proof-of-Transfer. | 7% |
| 25 | -2 | -7 |  BetterMainstream mortgage originator offering conforming home loans backed by pledged cryptocurrency. | Mainstream mortgage originator offering conforming home loans backed by pledged cryptocurrency. | 6% |
Combined, the Ethereum family would rank #2 (31%).
Who wins on each AI
Tether ranks #3 on Google AI Overviews but falls to #13 on ChatGPT, while Bitcoin holds #6 on ChatGPT compared to #15 on Google AI Overviews.
Sources AI cited
eco.com is the page AI reaches for most here, cited in 18% of analyzed answers.
Share of direct mentions
share of answers
“Framed primarily as a lower-yielding, conservative alternative to Aave” → “Positioned as the benchmark isolated-risk architecture avoiding multi-asset collateral contagion”
fell from #2 (40%) to #4 (19%) in this ranking between November 2025 and August 2026
fell from #3 (23%) to #12 (12%) in this ranking between November 2025 and August 2026
rose from #76 (1%) to #5 (16%) in this ranking between November 2025 and August 2026
rose from #77 (1%) to #8 (15%) in this ranking between November 2025 and August 2026
Across 213 AI responses, Circle is mentioned most, named in 37% of them, followed by AAVE (26%) and Solana (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 213 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AAVECompoundAAVEAAVEBetween November 2025 and January 2026, ChatGPT and Google AI Overviews consistently recommended
Between November 2025 and January 2026, ChatGPT and Google AI Overviews consistently recommended
SynthetixUSD CoinwstETHEarly responses in late 2025 favored native governance tokens like
AAVEUSD CoinEarly responses in late 2025 favored native governance tokens like
The market map
Recommended by need
