The top three brands captured 13.4% of direct mentions in Personal Injury & Legal Services.
Share of direct mentions
13.4%
86.6%
share of answers
Data as of Aug 25, 2026 · Based on 1,671 AI responses · See how Parse measures this
Personal Injury & Legal Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Super LawyersRose from #9 to #1, favored for its peer-reviewed attorney ratings. | Rose from #9 to #1, favored for its peer-reviewed attorney ratings. | 35% |
| 2 |  AvvoA consistent top-three directory, frequently recommended for checking client reviews and attorney profiles. | A consistent top-three directory, frequently recommended for checking client reviews and attorney profiles. | 28% |
| 3 |  Alphabet | 23% | |
| 4 |  JustiaFell from the #2 spot, now recommended as a standard-tier legal search directory. | Fell from the #2 spot, now recommended as a standard-tier legal search directory. | 21% |
| 5 |  YelpA new major player, cited alongside Google for reading local client feedback. | A new major player, cited alongside Google for reading local client feedback. | 19% |
| 6 |  Martindale-Hubbell | 16% | |
| 7 |  Rainwater Holt & Sexton | 10% | |
| 8 |  Mapbox | 10% | |
| 9 |  Morgan & MorganFrequently mentioned as a large, national personal injury firm with local offices. | Frequently mentioned as a large, national personal injury firm with local offices. | 9% |
| 10 |  Thomson Reuters | 8% | |
| 11 |  Best LawyersGained prominence as a source for peer-vetted specialists in business litigation. | Gained prominence as a source for peer-vetted specialists in business litigation. | 8% |
| 12 |  OpenStreetMap | 8% | |
| 13 |  New York City Bar Association | 6% | |
| 14 |  Pfeifer Law Firm | 6% | |
| 15 |  Keith Law Group | 6% | |
| 16 |  Rosenbaum & Rosenbaum, P.C. | 5% | |
| 17 |  Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf, LLP | 5% | |
| 18 |  Levar Law | 5% | |
| 19 |  New York State Bar Association | 5% | |
| 20 |  The Perecman Firm, PLLC | 5% | |
| 21 |  Taylor King Law | 4% | |
| 22 |  Forbes | 4% | |
| 23 |  Brad Hendricks | 4% | |
| 24 |  Block O'Toole & Murphy, LLP | 4% | |
| 25 |  Nahon, Saharovich & Trotz (NST Law) | 4% |
Overtook 
“A general directory for finding lawyers.” → “A tool for vetting attorneys based on peer recognition and professional achievement.”
Fell from #2 rank to #4 between Oct 2025 and Mar 2026, losing ground to curated and consumer review sites.
Emerged as a top-10 resource, consistently recommended for reading client reviews.
Dropped from the #1 position in Oct 2025 to #3 by Mar 2026 as more specialized directories gained favor.
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Super Lawyers | 7% | 33% | |
| Rainwater Holt & Sexton | 17% | 14% | |
| Martindale-Hubbell | 6% | 27% | |
 Denton, Zachary & Norwood (DZN Law Firm) | 13% | 0% | |
| Avvo | 9% | 25% |
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 24% of analyzed answers.
Share of direct mentions
share of answers
Super Lawyers has displaced generalist directories to become the top-cited resource for finding legal representation in AI-generated answers. This shift reflects a broader trend where AI increasingly directs users to vet attorneys through peer-reviewed rankings and client reviews on general consumer platforms like Google and Yelp.
Across 1,671 AI responses, Super Lawyers is mentioned most, named in 35% of them, followed by Avvo (28%) and Alphabet (23%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,671 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Super LawyersAvvo
GoogleThroughout the analysis period, responses consistently recommended using online directories. However, a shift occurred around December 2025, with increased emphasis on using consumer platforms like
I got into a minor accident. How do I find the best accident attorney in my area?
Throughout the analysis period, responses consistently recommended using online directories. However, a shift occurred around December 2025, with increased emphasis on using consumer platforms like
Super LawyersAvvoGoogleRecommendations for finding workers' compensation lawyers remained stable, consistently citing directories like
+6 more
share of answers
Brands mentioned
Super LawyersAvvoGoogleAvvoAvvoBrands mentioned
Super LawyersAvvoGoogleI was hurt at work. How do I find the best workers comp lawyer in my area?
Recommendations for finding workers' compensation lawyers remained stable, consistently citing directories like 
