Data as of Aug 25, 2026 · Based on 1,707 AI responses · See how Parse measures this
Kitchen Gadgets and Label Makers
Parse
https://parse.gl
OXO leads, named in 59% of answers, ahead of at 59% and at 37%.
OXO leads the kitchen scale niche, prized for its user-friendly designs like the pull-out display. However,
Etekcity has slipped from its former top spot in general-use queries while securing a strong hold on recommendations for macro tracking with its smart scales.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Praised for its convenient pull-out display, making it easy to read. | 59% | |
| 2 | Frequently cited as the best value for its accuracy and simple design. | 59% | |
| 3 | Dominant for macro tracking but fading in recommendations for general-purpose scales. | 37% | |
| 4 | 28% | ||
| 5 | A top choice for serious bakers, often recommended for precision. | 21% | |
| 6 | 17% | ||
| 7 | Noted for its nutrition scale with a built-in food database. | 15% | |
| 8 | 15% | ||
| 9 | 14% | ||
| 10 | 13% | ||
| 11 | 13% | ||
| 12 | 12% | ||
| 13 | Gaining mentions for simple, budget-friendly handheld and Bluetooth label makers. | 11% | |
| 14 | Recommended as a portable, stylish, app-controlled thermal label maker. | 11% | |
| 15 | 10% | ||
| 16 | An emerging choice for inkless, portable label makers controlled by smartphone apps. | 9% | |
| 17 | 9% | ||
| 18 | 8% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 45% of analyzed answers.
Dropped from #1 in Oct 2025 (73% mentions) to #3 in Mar 2026 (44% mentions).
“A high-end "designer" scale for aesthetics.” → “A premium, functional option with a large, easy-to-clean surface and rechargeable battery.”
Fell from the dominant #1 spot in late 2025 to #4 by mention rate in March 2026.
Rose from a 5% mention rate in October 2025 to lead the category in March 2026.
Appeared in December 2025 and rose to the #6 rank by March 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 70% | 47% | ||
| 57% | 35% | ||
| 42% | 15% | ||
| 12% | 21% | ||
| 15% | 14% |
The two models disagree most about Cronometer (ChatGPT #6, Google #23) and Zwilling J.A. Henckels (ChatGPT #22, Google #7).
Across 1,707 AI responses, OXO is mentioned most, named in 59% of them, followed by Escali (59%) and Etekcity (37%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,707 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.