Data as of Aug 25, 2026 · Based on 1,094 AI responses · See how Parse measures this
Pest Control Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  Rollins, Inc. | 51% | |
| 2 |  TerminixA strong second-place contender, often highlighted for its termite control services. | A strong second-place contender, often highlighted for its termite control services. | 41% |
| 3 |  J.C. EhrlichOften cited for preventative services and non-toxic, chemical-free rodent control. | Often cited for preventative services and non-toxic, chemical-free rodent control. | 22% |
| 4 | Frequently recommended as an eco-friendly and more affordable national option. | 17% | |
| 5 |  Rentokil | 15% | |
| 6 |  Critter ControlThe primary recommendation for specialized wildlife and animal removal services. | The primary recommendation for specialized wildlife and animal removal services. | 9% |
| 7 |  Modern Pest | 9% | |
| 8 |  Truly NolenCited for humane methods, using traps and exclusion rather than rodenticides. | Cited for humane methods, using traps and exclusion rather than rodenticides. | 8% |
| 9 |  Mosquito JoeA rising specialist for outdoor mosquito control, now in the top 10. | A rising specialist for outdoor mosquito control, now in the top 10. | 7% |
| 10 |  Home Paramount Pest Control | 7% | |
| 11 |  Hawx Pest Control | 6% | |
| 12 |  Rose Pest Solutions | 6% | |
| 13 |  Bulwark Pest Control | 6% | |
| 14 |  Viking Pest Control | 5% | |
| 15 |  YelpA key directory for finding local services, though its prominence slipped. | A key directory for finding local services, though its prominence slipped. | 5% |
| 16 |  Western Exterminator | 5% | |
| 17 |  Fox Pest Control | 5% | |
| 18 |  HomeShield Pest Control | 4% | |
| 19 |  Advanced IPM | 4% | |
| 20 |  Arrow Exterminators | 4% | |
| 21 |  Moxie Services | 4% | |
| 22 |  Midwest Bed Bug Services | 4% | |
| 23 |  OPC Pest Control | 4% | |
| 24 |  Eagle Pest Services | 3% | |
| 25 |  Thermal Bedbug Heat | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
orkin.com is the page AI reaches for most here, cited in 35% of analyzed answers.
Emerged as a top-10 brand by March 2026, cited for rodenticide-free options.
Rose from rank #16 in Oct 2025 to #6 in Mar 2026.
Dropped from #5 to #12 between Oct 2025 and Mar 2026.
“Suggesting directories like Google or Yelp to find local services.” → “Directly recommending a slate of national brands with Orkin at the top.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Orkin | 38% | 58% | |
| Terminix | 30% | 57% | |
| 9% | 25% | ||
| Rentokil | 16% | 16% | |
| J.C. Ehrlich | 7% | 24% |
Orkin continues to lead AI-generated recommendations for pest control services. Over the last six months, AI models have increasingly favored large, national brands, solidifying Orkin and Terminix's dominance in general-purpose queries.
Across 1,094 AI responses, Rollins, Inc. is mentioned most, named in 51% of them, followed by Terminix (41%) and J.C. Ehrlich (22%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,094 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
OrkinOrkinTerminixAI responses shifted from suggesting research methods like checking the BBB in late 2025 to strongly favoring direct recommendations of national brands by early 2026.
which pest control company should I use?
AI responses shifted from suggesting research methods like checking the BBB in late 2025 to strongly favoring direct recommendations of national brands by early 2026.
OrkinTerminixWhat is the best pest control service?
This prompt consistently prompted AI to recommend top national brands, with
The market map
