What does AI recommend for home improvement fixtures and materials?

Kohler continues to lead AI recommendations for home fixtures, cited for its blend of design and performance. However, since late 2025, challenger brands like Swiss Madison and HOROW have surged in mentions, particularly for modern and budget-friendly toilets.

Which home improvement fixtures and materials brands appear most in AI answers?

Across 2,775 AI responses, Kohler is mentioned most, named in 33% of them, followed by HOROW (26%) and The Home Depot (24%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,775 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best home improvement fixtures and materials, according to AI

Data as of Aug 25, 2026 · Based on 2,775 AI responses · See how Parse measures this

Home Improvement Fixtures and Materials

986 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Home Improvement Fixtures and Materials, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	KohlerA top-tier brand consistently recommended for premium, designer-look toilets and fixtures.	A top-tier brand consistently recommended for premium, designer-look toilets and fixtures.	33%
2	HOROWFrequently cited for compact, budget-friendly toilets perfect for smaller, modern bathrooms.	Frequently cited for compact, budget-friendly toilets perfect for smaller, modern bathrooms.	26%
3	The Home DepotFrequently appears as a top retailer for vanities and budget-friendly house brands.	Frequently appears as a top retailer for vanities and budget-friendly house brands.	24%
4	Swiss MadisonPraised for its modern, minimalist toilet designs offering a balance of value and style.	Praised for its modern, minimalist toilet designs offering a balance of value and style.	22%
5	Deer Valley BathAn emerging name for affordable one-piece toilets with dual-flush and skirted designs.	An emerging name for affordable one-piece toilets with dual-flush and skirted designs.	19%
6	Wayfair		14%
7	Lowe's		13%
8	TOTO		13%
9	Woodbridge Bath		12%
10	American StandardA long-established brand recommended for dependable and value-conscious toilets and fixtures.	A long-established brand recommended for dependable and value-conscious toilets and fixtures.	12%
11	Walmart		10%
12	TOTO USARecognized for high-quality, durable toilets with advanced and powerful flushing systems.	Recognized for high-quality, durable toilets with advanced and powerful flushing systems.	10%
13	MoenConsistently named the best brand for permanent, wall-mounted bathroom grab bars.	Consistently named the best brand for permanent, wall-mounted bathroom grab bars.	8%
14	Glacier Bay		8%
15	Homary		7%
16	Mainstays		6%
17	Amazon		6%
18	Better Homes & Gardens		6%
19	Fine Fixtures		6%
20	Duravit		5%
21	TubShroom		5%
22	Signature Hardware		5%
23	SlipDoctorsThe go-to brand for DIY roll-on non-slip coatings for bathtubs.	The go-to brand for DIY roll-on non-slip coatings for bathtubs.	4%
24	Danco		4%
25	Target		4%
26	Delta Faucet		4%
27	Etsy		4%
28	Eridanus		3%
29	Hibbent		3%
30	HealthCraft Products		3%
31	SOTOMO		3%
32	Project Source		3%
33	WinZo		3%
34	Casta Diva Home		3%
35	Deer Valley Resort		3%
36	Miracle Method		3%
37	B & K		3%
38	Forno		3%
39	Hanikes		3%
40	OXO		2%
41	Costway		2%
42	BathWorks		2%
43	MHI Brands		2%
44	PF WaterWorks		2%
45	Asofer		2%
46	DeerValley		2%
47	NuFinish Pro		2%
48	Alphabet		2%
49	Surface Specialists		2%
50	Road & Home		2%
51	Simple Project		2%
52	HOMCOM		2%
53	SafeStep		2%
54	Alvantor		2%
55	Geberit		2%
56	Ace Hardware		2%
57	Innovative Tub Solutions		2%
58	KohlerA top-tier brand consistently recommended for premium, designer-look toilets and fixtures.	A top-tier brand consistently recommended for premium, designer-look toilets and fixtures.	2%
59	Bed Bath & Beyond		1%
60	Vipbear		1%
61	BCAN		1%
62	Veikous		1%
63	RiverRidge Home		1%
64	HGTV		1%
65	Villeroy & Boch		1%
66	SONGMICS		1%
67	CANEST		1%
68	Vive Health		1%
69	Cadeninc		1%
70	SupreGear		1%
71	Ebern Designs		1%
72	Franklin Brass		1%
73	SlipDoctorsThe go-to brand for DIY roll-on non-slip coatings for bathtubs.	The go-to brand for DIY roll-on non-slip coatings for bathtubs.	1%
74	Garvee		1%
75	Lark Manor		1%
76	U.S. Environmental Protection Agency (EPA)		<1%
77	Waterworks		<1%
78	Yulika		<1%
79	SealGreen		<1%
80	Royal Toiletry		<1%
81	The Spruce		<1%
82	BidetKing		<1%
83	Stander		<1%
84	Oatey		<1%
85	StopShroom		<1%
86	Badeloft		<1%
87	IKEA		<1%
88	Five Star Bath Solutions		<1%
89	Latitude Run		<1%
90	Ekopel 2K		<1%
91	Sure Step Non-Slip		<1%
92	West Elm		<1%
93	Toilet King		<1%
94	GrabBars.com		<1%
95	Umbra		<1%
96	Caroma		<1%
97	Abruzzo		<1%
98	Carex		<1%
99	SecureGRIP		<1%
100	17 Stories		<1%