Data as of Aug 25, 2026 · Based on 1,324 AI responses · See how Parse measures this
Home Gardening & Herbal Wellness
Parse
https://parse.gl
YouTube has become the top-cited source for home gardening and wellness information, as AI models increasingly favor social and video platforms over encyclopedic sources like . This shift reflects a broader trend toward user-generated content for practical advice on topics from planting bulbs to choosing supplements.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently referenced for evidence-based overviews on focus supplements. | 6% | |
| 2 | A top source for easy-care perennial flowers. | 6% | |
| 3 | A frequent, though declining, source for general plant and herb definitions. | 6% | |
| 4 | 5% | ||
| 5 | A dominant authority on herbal teas for insomnia and relaxation. | 4% | |
| 6 | A primary reference for the science behind herbal remedies for sleep. | 4% | |
| 7 | 4% | ||
| 8 | 4% | ||
| 9 | 4% | ||
| 10 | 3% | ||
| 11 | 3% | ||
| 12 | 3% | ||
| 13 | 3% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 31% of analyzed answers.
Dropped from #1 overall citation in Dec 2025 to #2 by Jan 2026.
Was the top source in Dec 2025 but fell to #12 by Jan 2026.
Emerged as a top-3 source by Jan 2026 after ranking #24 in Dec 2025.
Rose from rank #23 in Dec 2025 to #1 in Jan 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 23% | 24% | ||
| 23% | 16% | ||
| 18% | 18% | ||
| 14% | 17% | ||
| 16% | 7% |
The two models disagree most about Hostas (ChatGPT #24, Google #8) and Citicoline (ChatGPT #22, Google #7).
YouTube has become the top-cited source for home gardening and wellness information, as AI models increasingly favor social and video platforms over encyclopedic sources like Wikipedia. This shift reflects a broader trend toward user-generated content for practical advice on topics from planting bulbs to choosing supplements.
Across 1,324 AI responses, Medical News Today is mentioned most, named in 6% of them, followed by Proven Winners (6%) and Wikipedia (6%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,324 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend hardy, drought-tolerant perennials like Catmint and Black-Eyed Susan. Throughout the window, citations shifted from a broad mix of sites to a concentration on established gardening resources like
Proven Winners and
Garden Design, with social platforms like
YouTube and
Facebook gaining prominence in early 2026.
Brands mentioned
What are the best perennial flowers for a low-maintenance garden?
AI responses consistently recommend hardy, drought-tolerant perennials like Catmint and Black-Eyed Susan. Throughout the window, citations shifted from a broad mix of sites to a concentration on established gardening resources like
Proven Winners and
Garden Design, with social platforms like and gaining prominence in early 2026.
AI responses consistently recommend forgiving plants like Snake Plant, ZZ Plant, and Pothos. Early responses relied on university extensions like
for authority, but later shifted toward a mix of generalist lifestyle sources like BHG and social media platforms.
Brands mentioned
What are the best low-maintenance houseplants for someone who is not a natural gardener?
AI responses consistently recommend forgiving plants like Snake Plant, ZZ Plant, and Pothos. Early responses relied on university extensions like
Iowa State University for authority, but later shifted toward a mix of generalist lifestyle sources like BHG and social media platforms.