Online custom made-to-measure dress shirts

The consensus among menswear critics, style publications, and consumer reviews widely points to Proper Cloth as the best overall online service for custom, made-to-measure dress shirts.

However, the "best" service actually depends on your budget and how you prefer to get measured. The top online custom shirtmakers break down as follows:

• Proper Cloth (Best Overall)
  • How it works: You can build a size profile by inputting manual body measurements, sizing off an existing well-fitting shirt, or using their advanced sizing questionnaire.
  • Pros: Exceptional fabric quality (ranging from affordable broadcloths to luxury Italian mills like Albini and Thomas Mason), a massive library of collar and cuff styles, and an industry-leading free remake policy on your first-order to dial in the fit.
  • Cons: Pricing is on the higher side ($100 to $200+ per shirt depending on the fabric).
• MTailor (Best Tech/App Approach)
  • How it works: You use your smartphone camera to take a video/photos, and their proprietary algorithm estimates your body measurements.
  • Pros: Fast, incredibly easy onboarding process without needing a tape measure, decent fit accuracy, and more affordable pricing (typically around $80–$130).
  • Cons: Fewer high-end luxury fabric selections and deep structural custom styling options compared to Proper Cloth.[1][2]
• Hockerty (Best Budget Custom)
  • How it works: Fully online 3D designer interface where you input your own custom body or shirt measurements.
  • Pros: Highly competitive entry-level pricing (shirts start around $69) with plenty of design and monogramming choices.
  • Cons: Because you rely entirely on manual self-measurement without a foolproof digital algorithm or a free first-time remake safety net, getting the sizing right on the first try can take more trial and error.[1]
• J.Hilburn (Best Hybrid / High-Touch)
  • How it works: They pair you with a local "stylist" who physically comes to your home or office to take your measurements for the first order, after which you can reorder online.
  • Pros: The accuracy of an in-person tailor combined with high-end fabrics.
  • Cons: Not a pure DIY e-commerce experience, as it relies on scheduling a human stylist consultation.

If you want to narrow this down, let me know:

• What is your target price range per shirt?
• Do you prefer a traditional tape measure/sizing questionnaire or an app-based scan?