Data as of Aug 25, 2026 · Based on 1,712 AI responses · See how Parse measures this
Condiments, Sauces, and Pantry Staples
Parse
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Unilever leads, named in 57% of answers, ahead of at 33% and at 28%.
Driven by its unchallenged dominance in answers about Japanese mayonnaise, Kewpie is now the most frequently recommended brand across the condiments and sauces niche. This shift has pushed traditional American staples like
Heinz from their former top positions, while premium brands like
Sir Kensington's gain significant ground.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 57% | ||
| 2 | The undisputed leader for Japanese mayo, praised for its rich umami flavor. | 33% | |
| 3 | Remains the classic standard for ketchup, though its overall dominance has decreased. | 28% | |
| 4 | A premium, artisanal Dijon mustard that AI notes wins in blind taste tests. | 23% | |
| 5 | 22% | ||
| 6 | A popular health-conscious choice for its unsweetened ketchup and avocado oil mayo. | 20% | |
| 7 | 14% | ||
| 8 | Emerged as a frequently cited value option for organic ketchup and Dijon mustard. | 12% | |
| 9 | 12% | ||
| 10 | 12% | ||
| 11 | 11% | ||
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | 9% | ||
| 15 | 8% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
tastingtable.com is the page AI reaches for most here, cited in 37% of analyzed answers.
While still the top ketchup, its overall rank dropped from #1 to #5 between Oct 2025 and Mar 2026.
Emerged as a popular value recommendation for Dijon mustard starting in December 2025.
“A regional ketchup option.” → “A bold competitor to Heinz, noted as winning some blind taste tests.”
Mention rate surged across ketchup and mayo prompts, climbing from rank #30 to #3.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 37% | 34% | ||
| 35% | 29% | ||
| 26% | 26% | ||
| 23% | 18% | ||
| 19% | 20% |
The two models disagree most about Duke's Real Mayonnaise (ChatGPT #17, Google #11).
Across 1,712 AI responses, Unilever is mentioned most, named in 57% of them, followed by Kewpie (33%) and Heinz (28%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,712 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Heinz remains the dominant recommendation, consistently named the classic choice. However, since late 2025, AI responses increasingly mention premium alternatives like
Sir Kensington's, health-focused options like
Primal Kitchen, and high-value store brands from
Target.
Brands mentioned
Heinz remains the dominant recommendation, consistently named the classic choice. However, since late 2025, AI responses increasingly mention premium alternatives like
Sir Kensington's, health-focused options like
Primal Kitchen, and high-value store brands from .
Hellmann's and Duke's are the consistent top recommendations for classic American-style mayonnaise, with Duke's often praised for its tangy flavor.
Kewpie is always identified as the premier Japanese-style option, while health-focused brands like are also frequently cited.
Brands mentioned
Hellmann's and Duke's are the consistent top recommendations for classic American-style mayonnaise, with Duke's often praised for its tangy flavor.
Kewpie is always identified as the premier Japanese-style option, while health-focused brands like
Primal Kitchen are also frequently cited.