The top three brands captured 15.4% of direct mentions in Computer Storage and Connectivity Hardware.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 4,300 AI responses · See how Parse measures this
Computer Storage and Connectivity Hardware
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The new leader, frequently recommended for high-performance internal and portable SSDs. | 63% | |
| 2 | Overtaken for the top spot but remains a leader for flash drives and portable SSDs. | 42% | |
| 3 | 41% | ||
| 4 | Gaining ground with mentions for internal WD Black SSDs and external drives. | 31% | |
| 5 | 26% | ||
| 6 | Mentioned for secure IronKey devices, flash drives, and RAM. | 21% | |
| 7 | The top choice for traditional high-capacity external hard drives (HDDs). | 21% | |
| 8 | 14% | ||
| 9 | A leading and consistent recommendation for performance PC RAM. | 14% | |
| 10 | A top-cited vendor for enterprise Storage Area Networks (SANs). | 9% | |
| 11 | 7% | ||
| 12 | 6% | ||
| 13 | 6% | ||
| 14 | 6% | ||
| 15 | 6% | ||
| 16 | 5% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 4% | ||
| 23 | 4% | ||
| 24 | 3% | ||
| 25 | 3% |
“A budget-friendly or mainstream option for high speed.” → “A performance leader, with specific models like the T9 and 990 Pro topping recommendations.”
Fell from #3 to #6 in overall mentions between October and March.
Dropped from #4 to #7 since October 2025 as SSDs gain focus over HDDs.
Crucial jumped from #5 to #3 in mention share since October 2025.
Emerged in late 2025 as a top recommendation for video editing.
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 40% | 30% | ||
| 28% | 19% | ||
| 21% | 11% | ||
| 15% | 9% | ||
| 11% | 11% |
The two models disagree most about Kingston (ChatGPT #5, Google #23) and Samsung 990 PRO 4TB NVMe M.2 SSD (ChatGPT #24, Google #9).
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Share of direct mentions
share of answers
Samsung now leads the computer storage category as AI assistants' top recommendation. It has unseated longtime leader SanDisk, while Crucial and Western Digital are also gaining significant ground in AI recommendations.
Across 4,300 AI responses, Samsung is mentioned most, named in 63% of them, followed by SanDisk (42%) and Micron (41%).
Parse measures each brand's mention rate — the share of answers naming it — across 4,300 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Samsung and Crucial have become the most frequently cited brands, with AI responses highlighting specific high-speed models like the
Samsung T9 and
Crucial X10 Pro.
SanDisk Professional, a
Western Digital brand, also gained visibility in early 2026 for this use case.
What is the best external solid-state drive (SSD) for fast video editing and file transfers?
Samsung and Crucial have become the most frequently cited brands, with AI responses highlighting specific high-speed models like the
Samsung T9 and
Crucial X10 Pro. Professional, a brand, also gained visibility in early 2026 for this use case.
AI assistants consistently recommend Seagate and for traditional hard disk drives (HDDs), emphasizing high capacity and value. Over time, responses have improved by also segmenting recommendations to include faster Solid-State Drives (SSDs) from brands like , , and Crucial for performance-oriented needs.
share of answers
Brands mentioned
What is the best external hard drive?
AI assistants consistently recommend Seagate and
Western Digital for traditional hard disk drives (HDDs), emphasizing high capacity and value. Over time, responses have improved by also segmenting recommendations to include faster Solid-State Drives (SSDs) from brands like
SanDisk,
Samsung, and Crucial for performance-oriented needs.
The market map
Recommended by need