Who AI recommends, and when it changes.
Data as of Apr 8, 2026 · Based on 12 AI answers · A buyer need in Premium Outerwear and Leather Belts. · See how Parse measures this
For a "buy it for life" wool peacoat, AI assistants consistently point to 
Recommendation share
Gloverall leads at 25% of AI recommendations; Private White V.C. follows at 17%.
By platform
Platforms disagree: Gloverall leads on ChatGPT, Anatomica on Google AI Overviews.
