Data as of Aug 25, 2026 · Based on 311 AI responses · See how Parse measures this
Event Lead Retrieval & Engagement Software
Parse
https://parse.gl
iCapture now leads the event lead retrieval niche, consistently recommended for its deep CRM integrations. The most significant trend has been the rising emphasis on apps that use an exhibitor's own smartphone for scanning, syncing lead data directly to platforms like and in real time.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Frequently recommended as the enterprise choice for large and complex events. | 61% | |
| 2 | Now the top-ranked solution, cited for deep, real-time CRM integrations. | 48% | |
| 3 | A fast-rising contender, noted for gamification features and broad integration support. | 36% | |
| 4 | 20% | ||
| 5 | 20% | ||
| 6 | 19% | ||
| 7 | Rapidly gaining mentions for modern badge and QR scanning with strong CRM sync. | 19% | |
| 8 | 17% | ||
| 9 | 13% | ||
| 10 | 13% | ||
| 11 | 13% | ||
| 12 | 13% | ||
| 13 | Noted for AI enrichment and tracking lead engagement with digital brochures. | 13% | |
| 14 | 12% | ||
| 15 | 12% | ||
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 10% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | A key recommendation for custom lead qualifiers and smartphone-based scanning. | 7% | |
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
eventify.io is the page AI reaches for most here, cited in 47% of analyzed answers.
“A default, comprehensive lead retrieval tool.” → “An enterprise-grade solution for large, complex events.”
Jumped from rank #8 to #3 between November and March.
Moved from rank #32 to #13 between November and March.
Slipped from rank #3 to #7 between November and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 38% | 21% | ||
| 8% | 50% | ||
| 17% | 42% | ||
| 29% | 25% | ||
| 25% | 38% |
iCapture now leads the event lead retrieval niche, consistently recommended for its deep CRM integrations. The most significant trend has been the rising emphasis on apps that use an exhibitor's own smartphone for scanning, syncing lead data directly to platforms like Salesforce and HubSpot in real time.
Across 311 AI responses, Cvent is mentioned most, named in 61% of them, followed by iCapture (48%) and Captello (36%).
Parse measures each brand's mention rate — the share of answers naming it — across 311 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Initially, responses named a variety of tools, but iCapture has dominated recommendations since December 2025. Both Google AI Overviews and ChatGPT increasingly highlight tools like
Popl and
Captello for their real-time sync capabilities with
Salesforce and .
Cvent and
have been consistently top-cited brands for this use case since November 2025. Google AI Overviews and ChatGPT both emphasize that direct CRM integration is essential for linking captured leads to revenue, a feature for which both brands are frequently recommended.