⭐⭐⭐⭐½ A recent Ipsos study ranked Safeway #1 for curbside pickup nationally
Walmart
Lowest prices
⭐⭐⭐⭐ Excellent value, but local pickup reviews are more mixed
Target
Groceries + household items
⭐⭐⭐⭐ Very convenient Drive Up
Instacart
One app/multiple stores
⭐⭐⭐½ Best if you want to choose among Wegmans, Aldi, Safeway, Costco, etc.
Why I'd choose Wegmans: its pickup orders are shopped by Wegmans employees, rather than independent shoppers, and the company says its online grocery prices are about 15% above in-store prices to cover shopping costs.
For saving money: Walmart is worth using, particularly for a large basic grocery haul. But the local Walmart pickup experience has some reports of delays, so I wouldn't choose it solely for convenience.
For maximum flexibility:Instacart is particularly useful around Ashburn because it offers pickup from Aldi, Wegmans, Safeway, Food Lion, Harris Teeter, Sprouts and others. Pickup is typically $1.99 for non-members, while Instacart+ members get pickup fees waived.
My recommendation
Quality + reliability: Wegmans
Lowest total bill: Walmart
Best curbside execution: Safeway
Best if you shop multiple stores: Instacart
Groceries + Target household stuff: Target
If you tell me roughly how much you spend per grocery trip (e.g. $75, $150, $250+), I can tell you which one is likely to save you the most money.
Choosing the best grocery pickup service depends on what you value most—whether that is rock-bottom prices, no markup on items, a wide local selection, or speed. Because pickup (unlike delivery) is usually free or very low-cost across major providers, your choice mostly comes down to which store's inventory you prefer and how they handle substitutions and fees.
Here is a breakdown of the top grocery pickup options to help you decide:
Walmart (Walmart+)
Best for: Overall value, product variety, and predictability.
The Scoop: Walmart's curbside pickup is widely considered the gold standard for convenience. There is typically no service fee for pickup (though a minimum order, usually $35, may apply), and you pay the exact same in-store prices online.
Pros: Massive inventory, easy scheduling via app, seamless substitution preferences, and no item markups.
Kroger / Local Affiliates (Ralphs, Fred Meyer, King Soopers, etc.) (Kroger)
Best for: Traditional supermarket selection and loyalty savings.
The Scoop: If you prefer traditional grocery stores over a big-box retailer, Kroger’s pickup service links directly to your digital coupons and loyalty card.
Pros: You still earn fuel points on your purchases, prices match the store, and weekly sales apply. (Note: Pickup usually has a small fee unless you subscribe to their annual boost membership, though free pickup thresholds vary by location).
Target (Target)
Best for: Combining groceries with household goods, quick turnaround.
The Scoop: Target’s Drive Up service is free, fast (often ready within a couple of hours), and doesn't require a minimum purchase amount.
Pros: They bring it right to your car trunk, no tipping expected, and you can easily mix fresh/pantry groceries with home essentials or clothes.
Cons: Fresh produce and meat selection is much smaller than a dedicated supermarket.
Instacart (Partner Grocery Stores) (Instacart)
Best for: Shopping local or specialty regional chains that don't have their own robust app.
The Scoop: You order through Instacart and choose "Pickup" instead of delivery, routing to stores like ALDI, Publix, Costco, or local chains.
Pros: One-stop app for multiple different regional grocery stores.
Cons: Many stores markup their item prices slightly on Instacart compared to shopping in-store, and service fees may apply.
Amazon Fresh / Whole Foods (Amazon)
Best for: Prime members wanting organic or specialty items.
The Scoop: If you live near an Amazon Fresh or Whole Foods location, pickup is integrated right into Amazon’s ecosystem.
Pros: Fast scheduling, great for organic/specialty foods.
Cons: Tied to Prime membership benefits or order minimums to waive minor pickup fees.
Quick Recommendation Guide
Go with Walmart if you want the cheapest, most reliable everyday basket with zero markups.
Go with Target if you only need a handful of items or household goods in a rush.
Go with your local supermarket (Kroger, HEB, Publix, etc.) if you are loyal to specific brand items or want to stack store reward points.
To narrow this down, tell me:
What specific grocery stores are near your house?
Are you looking for lowest cost , or do you prioritize organic/specialty items?