What does AI recommend for closet organization and storage products?

IKEA has emerged as the leading brand recommended by AI assistants for closet organization, overtaking former leader The Container Store. This reflects a broader trend where AI increasingly favors affordable, mass-market retailers like Walmart and Target's in-house brand, Brightroom, for storage solutions.

Which closet organization and storage products brands appear most in AI answers?

Across 2,735 AI responses, The Container Store is mentioned most, named in 27% of them, followed by IKEA (26%) and Target (26%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,735 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best closet organization and storage products, according to AI

Data as of Aug 25, 2026 · Based on 2,735 AI responses · See how Parse measures this

Closet Organization and Storage Products

777 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Closet Organization and Storage Products, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	The Container StoreDropped from #1 to #7; framed more as a premium or specialty option.	Dropped from #1 to #7; framed more as a premium or specialty option.	27%
2	IKEANow #1, AI's top pick for minimalist, affordable clothing racks and small spaces.	Now #1, AI's top pick for minimalist, affordable clothing racks and small spaces.	26%
3	Target		26%
4	Better Homes & GardensA top choice for under-bed storage and velvet hangers, often sold at Walmart.	A top choice for under-bed storage and velvet hangers, often sold at Walmart.	22%
5	WalmartSurged from #23 to #2, now a key destination for budget-friendly basics.	Surged from #23 to #2, now a key destination for budget-friendly basics.	21%
6	Amazon		18%
7	Wayfair		18%
8	BrightroomA new entrant now at #3, dominating recommendations for shoe racks via Target.	A new entrant now at #3, dominating recommendations for shoe racks via Target.	17%
9	The Home Depot		16%
10	Etsy		14%
11	West Elm		9%
12	Yamazaki Home		9%
13	SONGMICS		9%
14	Rebrilliant		8%
15	SteriliteAI's go-to recommendation for functional, wheeled plastic under-bed storage bins.	AI's go-to recommendation for functional, wheeled plastic under-bed storage bins.	8%
16	Sorbus		7%
17	Umbra		6%
18	Rev-A-ShelfThe dominant recommendation for built-in, pull-out tie racks in custom closets.	The dominant recommendation for built-in, pull-out tie racks in custom closets.	6%
19	Dapper Woodworks		6%
20	Lowe's		6%
21	Whitmor		6%
22	Brabantia		5%
23	iDesign		5%
24	Mainstays		4%
25	IRIS USA		4%
26	Joseph Joseph		4%
27	Woodlore		4%
28	ZOBER		4%
29	Storage Lab		4%
30	Danya B.		4%
31	Andover Mills		4%
32	STEP UP		4%
33	The Spruce		3%
34	VASAGLE		3%
35	Vtopmart		3%
36	Tribesigns		3%
37	Kusshi		3%
38	BÉIS		3%
39	FoxyDry		3%
40	Newell Brands		3%
41	Stackers		3%
42	Kohl's		3%
43	Laura Ashley		2%
44	Latitude Run		2%
45	TOPIA HANGER		2%
46	Real Simple		2%
47	VIKAQI		2%
48	EasyTrack		2%
49	Onewly		2%
50	Urban Outfitters		2%
51	Ohuhu		2%
52	Costway		2%
53	VIPEK		2%
54	Simple Houseware		2%
55	Style Selections		2%
56	Ollieroo		2%
57	Caboodles		2%
58	Costco		2%
59	Polder		2%
60	Kitsure		2%
61	Syntus		2%
62	Apartment Therapy		2%
63	Z&L House		2%
64	Honey-Can-Do		2%
65	Beamnova		2%
66	CALPAK		2%
67	Elama		2%
68	Pottery Barn		2%
69	Seville Classics		2%
70	QVC		1%
71	Utopia Home		1%
72	Nordstrom		1%
73	Member's Mark		1%
74	Leifheit		1%
75	SereneLife		1%
76	Oceanstar Design		1%
77	Home by Ames		1%
78	Pamo Design		1%
79	Closet Evolution		1%
80	Jiavarry		1%
81	Like‑It		1%
82	Simple Trending		1%
83	Meta		1%
84	Ace Hardware		1%
85	Reddit		1%
86	OrganiHaus		1%
87	Bed Bath & Beyond		1%
88	Häfele		1%
89	Good Housekeeping		<1%
90	Alphabet		<1%
91	Household Essentials		<1%
92	Umo Lorenzo		<1%
93	InstaHanger		<1%
94	HOUSE DAY		<1%
95	Best Buy		<1%
96	CabinetParts.com		<1%
97	Elfa		<1%
98	Bagsmart		<1%
99	Marcus Mayfield		<1%
100	Ballard Designs		<1%